The 40 Most Popular Gifts of 2025 Right Now
From top-tested items to editor favorites, these are the hottest gifts you can buy.
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Here at Good Housekeeping, we know that finding the perfect gift is time-consuming work. That's why our editors regularly talk to brands about upcoming launches, try viral products and analyze the shopping trends of GH readers. Now that we're more than halfway through the year, we're spotting clear gifting trends — these items are truly everywhere right now.
From viral beauty products and in-fashion jewelry to best-selling tech, I've narrowed down your options to the 40 most popular gifts. Here you'll find the best of the best, whether you're shopping for a friend, a hard-to-impress teen or one of the men in your life. You'll recognize a few of 2024's best-selling gifts, but there are mostly brand-new picks, including products I personally love and top-tested items from our Lab experts.
Who it's for: Girlfriends, wives, moms or any woman in your life.
Why we picked it: This bestselling bracelet has thousands of five-star reviewers and went viral on TikTok, with many reporting it held up well even months or a year later.
The details: This timeless bracelet is available in rose, white or yellow 14K gold plating and three different sizes.
Who it's for: Anyone who spends a lot of time driving or commuting.
Why we picked it: These small essential oil diffusers have been all over TikTok, with many touting they make cars smell great. They can hang it from their rear view mirror to enjoy 45 days of fragrance.
The details: This two-pack is available in 16 different scents, from moonlight vanilla to fruit loops.
Who it's for: Beauty lovers in need of a signature scent.
Why we picked it: Selena Gomez's brand just launched its first fragrance and fans can't wait to get their hands on the warm, spicy scent. There are notes of caramel, pistachio, rich vanilla and spicy ginger.
The details: The full-size bottle ($75) is designed with accessibility in mind, making it easier to spray. This set includes a travel spray and a mini replica bottle featuring a rollerball format.
Who it's for: Readers who love fast-paced stories and jaw-dropping plot twists.
Why we picked it: This addictive novel is a #1 New York Times and USA Today bestseller. The movie adaptation, starring Sydney Sweeney, is scheduled for release this December.
The details: This psychological thriller, which many readers call "bizarre," exposes the secrets that happen behind closed doors in a wealthy household.
Who it's for: Tweens and teens looking for reliable skincare products.
Why we picked it: This skincare brand has been EVERYWHERE lately—from store displays to social media. Young people are obsessing over this skincare brand (even my 8-year-old niece requested it for her birthday).
The details: I tried Bubble Skincare two years ago for the first time (I love the hydrating formula and easy-to-use dispenser. The Slam Dunk moisturizer is formulated with aloe leaf juice and hoya lacunosa flower extract to deeply hydrate.
Who it's for: Literally everyone, from toddlers to adults.
Why we picked it: Popular for their unique personalities and squishy texture, Squishmallows have become a cultural phenomenon among kids, teens and adults.
The details: "Squishmallows come in so many different forms—cute animals, food, collaborations like Pokémon or Hello Kitty—that you can always find someone's favorite animal or character," says Marisa LaScala, GH's Senior Parenting & Relationships Editor. There's also a range of sizes, from super-small bag charms to huge, 24-inch plushes.
Who it's for: Your friend who always has cold hands during winter.
Why we picked it: GH readers are obsessed with this rechargeable hand warmer. It heats up in less than two minutes and provides up to four hours of warmth, per the brand.
The details: This pocket-sized hand warmer is available in four different patterns. There's also a convenient strap for attaching to your purse or wrist.
Who it's for: Teens and tweens who love decorating their rooms.
Why we picked it: With over 3,000 five-star reviews on Amazon, this neon sign can be customized to your liking. Pick their name or favorite phrase, as long as its under 48 letters.
The details: The sign comes available in 12 colors and 30 fonts. Most signs are produced within two or three days.
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Who it's for: The frequent traveler.
Why we picked it: Last year, this spacious backpack went viral on TikTok and GH readers haven't stopped buying it. It features a main compartment with adjustable straps for clothes, two zippered pockets for toiletries, a dedicated shoe compartment, a laptop sleeve, a bottle holder, and a small external zippered pocket.
The details: Get it in several colors and two sizes—a large 35-liter capacity, and a medium 25-liter capacity—both of which can be used as a personal item on their next flight.
READ MORE: The Travel Backpack TikTok Is Obsessed With Is on Amazon
Who it's for: Anyone with a serious skincare obsession.
Why we picked it: Everyone's talking about the benefits of LED face masks in 2025—and dermatologists agree they can deliver anti-aging and acne-fighting effects. This wireless face mask was rated the best value pick by during GH testing.
The details: There are red light, blue light, and yellow light settings for various skincare benefits. Every charge delivers two hours of battery life, and most treatments take between 15 and 30 minutes.
JBL Clip 4 Bluetooth Speaker
Who it's for: Music lovers.
Why we picked it: This ultra-portable Bluetooth speaker can travel with them anywhere, whether it's clipped to their jeans, a pool chair, or backpack. It was rated the best speaker for travel by our pros.
The details: The Clip 4 is battery-powered (expect about 10 hours of playtime) and offers decent sound quality. It's also waterproof and available in a variety of colors.
Stanley All Day Julienne Mini Soft Cooler
Who it's for: Beach goers, campers and outdoor adventurers.
Why we picked it: GH testers raved about this lightweight cooler—they all said it kept food and drinks cold for hours. Although pricey, this sturdy cooler is something they'll use for years.
The details: This soft cooler opens wide, fits 10 cans and comes with a long adjustable carrying strap. It's available in 10 colors, including bright shades and neutrals.
Who it's for: Teens and adults who enjoy the benefits of a fidget toy.
Why we picked it: When not writing, this magnetic toy pen can be turned into countless shapes and figures. It's a favorite among GH readers year after year, especially those shopping for teen boys—but it's a great gift for anyone over 15, according to the brand.
The details: The price includes three refills, two touchscreen stylus tips, a user guide and gift box.
Who it's for: Plant lovers that enjoy a creative activity.
Why we picked it: This gift provides hours of fun! It's also adorable—I have the assembled plants around my apartment and the pieces stay together really well.
The details: This set includes everything needed to build nine tiny plants, each nestled in a terracotta-colored pot. According to online reviewers, it makes a great gift for adults, teens, and children.
Who it's for: Anyone who prioritizes easy hydration — but we find it especially popular among women, teens, and kids.
Why we picked it: After the Owala water bottle went viral last year, the Good Housekeeping Institute's Kitchen Appliances Lab conducted in-depth tests to determine it's a worthy investment. Testers love the versatile drinking options: sip from the spout like a straw or tilt to drink. There's also a foldable handle for added convenience.
The details: During testing, this water bottle kept drinks cool, maintaining ice throughout an entire workday. It's available in four sizes and over 15 colors.
READ OUR FULL REVIEW: Owala FreeSip Water Bottle
Who it's for: Kids and teens.
Why we picked it: Turn any sheet of paper into a smartphone-controlled airplane that travels up to 20 mph and performs tricks—think loops and barrels. Over 1,000 five-star reviewers agree the product is fun and easy to use.
The details: A 30-minute charge will provide 10 minutes of flight time. Plus, there's a 2-year warranty.
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Who it's for: Teens and adults (especially parents) who are always on the go.
Why we picked it: This viral hand sanitizer is worth the hype. Beauty Lab Director Sabina Wizemann has been using it for years, raving about the unique packaging design and fast-drying formula.
The details: This travel-friendly set includes three hand sanitizer mists in Wild Watermelon, Velvet Peach and Berry Bliss scents—but there are a range of other scents to choose from. Online reviews love the lightweight formula leaves hands feeling clean and moisturized, but not dry.
Who it's for: Men and women who value comfort.
Why we picked it: Everyone is obsessed with Bombas. After our editors put the brand's best sellers to the test, we understand why. Testers felt safe while walking on hardwood floors in the Gripper Slipper and several complimented the cushioning.
The details: This slipper-sock hybrid—also available in men's sizes—is described as an ultra plush, foot-sized blanket by the brand. The popular footwear comes in a variety of stylish knit exteriors with a soft, brushed lining.
READ OUR FULL REVIEW: Bombas Socks
Who it's for: Your friend that's always sweating.
Why we picked it: Last summer, our editors put this viral neck fan to the test and it didn't disappoint. One even called it "life-changing."
The details: The bladeless design has three speeds—all quiet—and can provide up to 16 hours of battery life on a single charge.
READ OUR FULL REVIEW: JISULIFE Portable Neck Fan
Who it's for: Women who travel frequently.
Why we picked it: Our editors love that this spacious travel accessory—rated the best hanging toiletry bag—is versatile and convenient on the go.
The details: There are four transparent compartments with zippers and a swiveling hook, so you can hang it from the back of a bathroom door or in the closet. It's available in 10 colors and three sizes.
RELATED: My Favorite Travel Toiletry Bag Is 30% off on Amazon
Alyssa Gautieri (she/her) is the associate lifestyle editor for Good Housekeeping, where she covers all things home and interior design. Prior to joining GH in 2022, she wrote for publications including ELLE Decor, Chairish, BobVila.com, Unique Homes Magazine and LODGING Magazine, in addition to crafting product copy for home brands like BrylaneHome and VIGO Industries.
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