Skip to Content

Gender Stereotype-Busting Clothes, Books, and Toys for Boys

Every boy needs an "I'm a Cat Guy" t-shirt.

By
Product, T-shirt, Cartoon, Clothing, Sleeve, Animation, Font, Fictional character, Top, Costume,
.

We've been independently researching and testing products for over 120 years. If you buy through our links, we may earn a commission. Learn more about our review process.

You're teaching your son to stand up for the little guy, raising him to be a considerate human being, and exposing him to different types of people in the world — look, being a parent today isn't easy, and you're doing a great job! Here are some shirts, books, and other fun things to keep the conversation going.

'Julián Is a Mermaid' by Jessica Love

'Julián Is a Mermaid' by Jessica Love
Now 50% Off
Credit: Amazon

In this book, Julián is intrigued by the ladies he sees at a Mermaid Parade, and wants to dress up like them — but what will Abuela think? The stunningly gorgeous book is the winner of the American Library Association's Stonewall Book Award for books about the LGBTQ experience. 

'Pizza Rolls Not Gender Roles' Stickers

'Pizza Rolls Not Gender Roles' Stickers
Credit: Etsy/strangekindofgrownup

Boys, girls, if there's one thing that brings everyone to the table, it's pizza rolls. (Or sushi rolls, or crescent rolls...)

Advertisement - Continue Reading Below

'Stories for Boys Who Dare to Be Different' by Ben Brooks

'Stories for Boys Who Dare to Be Different' by Ben Brooks
Now 43% Off
Credit: Running Press

A collection of short, easy-to-read tales in the mode of Goodnight Stories for Rebel Girls, this collection celebrates men like Jim Henson, Alan Turing, Oscar Wilde, and Daniel Radcliffe — people who accomplished great things without using their brawn. 

Quirkie Kids 'Still A Boy' Shirt

Quirkie Kids 'Still A Boy' Shirt
Credit: Quirkie Kids

This shirt celebrates the individuality of boys. Need proof? Check out the Instagram account for this shirt in action, and marvel over the sweet, caring, kind images of boys. 

Advertisement - Continue Reading Below

Wonder Crew Superhero Buddy

Wonder Crew Superhero Buddy
Credit: Amazon

Splitting the difference between a doll, a stuffed animal, and an action figure, Wonder Crew toys were designed by a psychotherapist to inspire empathy and nurturing in young boys. 

'Tough Guys Have Feelings Too' by Keith Negley

'Tough Guys Have Feelings Too' by Keith Negley
Credit: Amazon

In this picture book, superheroes, ninjas, knights, and other manly men all have to process their emotions — they have fights with their friends, worry, and even cry. It shows that even the strongest boys shouldn't cut themselves off from their feelings.   

Advertisement - Continue Reading Below

'Rock the Pink' Shirt

'Rock the Pink' Shirt
Now 47% Off
Credit: Etsy/UrbanAlleyApparel

Because all colors belong to all children, this unisex shirt looks cool on any kid with attitude. You can also get this design on a bodysuit for babies, or in a softer shade of pink. 

Kimochis Cloud

Kimochis Cloud

Kimochis are dolls that are designed to help kids demystify their feelings. The cloud doll, pictured here, has a face that swivels between happy and angry. The feelings guide that comes with cloud teaches kids how to be mad without being mean. 

Advertisement - Continue Reading Below

'Sparkle Boy' by Lesléa Newman

'Sparkle Boy' by  Lesléa Newman
Now 24% Off
Credit: Amazon

Casey, the main character in Sparkle Boy, loves to wear anything sparkly or glittery, just like his older sister. Though his classmates aren't so immediately accepting, Casey's parents are refreshingly supportive of his interest in all things shimmery. 

Free to Be Kids 'I'm A Cat Guy' Shirt

Free to Be Kids 'I'm A Cat Guy' Shirt
Credit: Free to Be Kids

Not every boy wants to wear ferocious lions and tigers. Celebrate his kind spirit with this kitten shirt from Free to Be Kids, which makes clothes designed to go against gender stereotypes. 

Advertisement - Continue Reading Below

Yoga Joes

Yoga Joes
Credit: Uncommon Goods

If you want to give a toy that celebrates inner peace instead of war, these little green men show off their strength, flexibility, and calm with nine yoga poses. 

Race Car Kids T-Shirt

Race Car Kids T-Shirt
Credit: Svaha

Svaha's clothes are also designed to break gender stereotypes — and are perfect for hand-me-downs between big and little siblings, no matter what the gender combos are. Who wouldn't love a pink race car shirt?

Advertisement - Continue Reading Below

'Want to Play Trucks?' by Ann Stott

'Want to Play Trucks?' by Ann Stott
Now 17% Off
Credit: Amazon

In this picture book, a boy who loves his construction vehicle and a boy who likes dolls figure out ways they can play together. The language of the book is also very simple, so it works for even the youngest readers. 

Melissa & Doug Examine and Treat Pet Vet Play Set

Melissa & Doug Examine and Treat Pet Vet Play Set

Pretend play is so important for building empathy, and this toy — named one of the Best Toys of 2018 by the Good Housekeeping Institute — lets kids nurture and care for animals. 

Advertisement - Continue Reading Below

Lenni Clementine 'Kind Like Dad' Toddler Shirt

Lenni Clementine 'Kind Like Dad' Toddler Shirt
Credit: Etsy/LenniClementine

Let's give all the good fathers out there some credit for being amazing role models. We see them giving all those late-night snuggles!

Hape Eggspressions Toy

Hape Eggspressions Toy
Now 24% Off
Credit: Amazon

Another toy that helps boys recognize their feelings, this set comes with six wooden eggs that each represent a different emotion, along with a Scrambled Feelings book that helps kids put a name to how they're feeling. 

Advertisement - Continue Reading Below

'My First Book of Feminism (for Boys)' by Julie Merberg

'My First Book of Feminism (for Boys)' by Julie Merberg
Now 37% Off
Credit: Amazon

Get a jump on teaching equality with this charming rhyming book, which reminds kids of simple truths, like there's no such thing as "boy" chores and "girl" chores, and strength comes from something other than muscles. 

Baby 'Boys Cry' Outfit

Baby 'Boys Cry' Outfit
Credit: Etsy/SadShop

Because of course they do. 

Advertisement - Continue Reading Below

'Pink Is For Boys' Notebook

'Pink Is For Boys' Notebook
Credit: Etsy/pinkisforboystlv

If you have a fan of the color pink at home, show him you're behind him all the way. (You can also get a "Pink Is For Boys" t-shirt.) 

'Red: A Crayon's Story' by Michael Hall

'Red: A Crayon's Story' by Michael Hall
Now 20% Off
Credit: Amazon

In this book, a blue crayon wrapped in a red label suffers a crisis of identity, until it learns to be what it truly is inside. In addition to being a good story to open up conversations about the transgender experience, it's a lesson in shrugging off societal expectations. 

Looking for more? Find Boys Will Be, GoodHousekeeping.com's in-depth guide to raising boys, here.

Headshot of Marisa LaScala
Marisa LaScala
Senior Parenting & Relationships Editor

Marisa (she/her) has covered all things parenting, from the postpartum period through the empty nest, for Good Housekeeping since 2018; previously, she wrote about parents and families at Parents and Working Mother. She lives with her toy-collecting husband and daughter in Brooklyn, where she can be found helping out her team at bar trivia or posting about movies on Twitter and Bluesky. 

Watch Next 
preview for Good Housekeeping US Section: Life
Advertisement - Continue Reading Below