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Amazon's Hidden 'Internet Famous' Storefront Is Full of TikTok-Loved Finds

Think of it as Amazon's own TikTok Shop.

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tiktok famous amazon

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Have you ever wished that there was a one-stop shop for all the viral Amazon items that keep popping up on your TikTok feed? You're in luck: Amazon has a hidden "Internet Famous" storefront brimming with buzzy home, beauty and fashion finds straight from your TikTok 'For You' page.

    These under-the-radar Amazon pages compile some of the most popular items from social media shoppers — but the storefronts can be admittedly hard to find, unless you know where to look. Our editors made it easy by compiling every hidden Internet-famous collection we've found so far:

    Shop Amazon's hidden 'Internet-famous' storefronts

    Since not every trending product is worth the hype, we dug through and narrowed it down to 21 viral picks with rave reviews — including a few Good Housekeeping Institute-tested finds.

    1
    our best value stanley dupe

    Simple Modern Trek Tumbler with Handle and Straw Lid

    Trek Tumbler with Handle and Straw Lid

    Why we like it: This tumbler impressed us with excellent temperature retention, making it our experts' best value Stanley alternative pick. We love that it comes in dozens of fun colors and that it's dishwasher-safe.

    What you should know: In our testing, this tumbler leaked a small amount of water when knocked over and inverted. It also dented and chipped after being drop-tested on a hard surface.

    2
    our best korean skincare brand for lips

    LANEIGE Lip Glowy Balm

    Lip Glowy Balm

    Why we like it: You can shop so many K-beauty favorites on Amazon, including this Lip Glowy Balm from Laneige. It's enriched with shea and murumuru seed butters, and reviewers love its glossy finish.

    What you should know: This lip balm comes in a variety of flavors, including berry, peach iced tea and vanilla.

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    3

    Kintion Pocket/Purse Mirror

    Pocket/Purse Mirror
    Now 43% Off

    Why we like it: This makeup mirror was one of our readers' most-purchased products during the 2024 holiday season, and we can see why. It's slim enough to fit into most purses and pockets, and it's equipped with LED lights for applying makeup on the go.

    What you should know: This makeup mirror is battery operated and comes in more than a dozen colors.

    4
    our best overall pimple patches

    Hero Cosmetics Mighty Patch Original

    Mighty Patch Original

    Why we like it: Not only do our experts' best overall pimple patches keep you from picking at your acne, but they can also help blemishes heal faster by drawing out excess fluid. Just be sure to leave them on for six to eight hours for best results.

    What you should know: This pack comes with 36 pimple patches. Some reviewers wished they stuck to the face better.

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    5

    Touchland Glow MistHand Sanitizer

    Glow MistHand Sanitizer

    Why we like it: GH Institute Beauty Lab Director has earned viral fame for its gentle, spray-on hand sanitizer formula. It boasts a variety of fun scents (like this rosewater pick), and GH Institute Beauty Lab Director Sabina Wizemann loves how the packaging looks like a perfume bottle.

    What you should know: This hand sanitizer has earned a 4.7/5 star rating from more than 3,600 reviews.

    6

    Stardrops The Pink Stuff

    The Pink Stuff

    Why we like it: This "Pink Stuff" achieved viral fame for its scrubbing prowess on a variety of surfaces like ceramic tiles, broiler pans and even hard-side suitcases. "It's a great addition to any cleaning cabinet and cleans a wide variety of soils and surfaces, most with minimal effort," adds Home Care & Cleaning Lab Executive Director Carolyn Forté.

    What you should know: Since it contains abrasive scrubbing agents like quartz, this paste should not be used on shiny surfaces like stainless steel.

    RELATED: Is The Pink Stuff Really a Cleaning "Miracle"? I Tested It to Find Out

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    7
    our best handheld vacuum for pet hair

    BLACK+DECKER Furbuster Cordless Handheld Vacuum for Pets

    Furbuster Cordless Handheld Vacuum for Pets

    Why we like it: Remove pet fur from hard-to-reach places like car interiors, carpets, upholstery and more with this top-tested vacuum for pet hair. In our Cleaning Lab, it worked quietly and excelled in the pet-hair pickup tests.

    What you should know: This vacuum can take up to four hours to fully charge. It comes with a motorized pet hair brush and extended crevice tool.

    8

    Car Cleaning Gel

    Car Cleaning Gel
    Now 11% Off

    Why we like it: Make cleaning a little more fun with this #CleanTok-approved gel, which is designed to remove debris from your car console, cupholders, air vents and more small crevices.

    What you should know: Some reviewers complain that this gel is quite sticky and can get stuck to soft surfaces.

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    9
    Good Housekeeping Seal holder

    Dawn Platinum Powerwash Dish Spray

    GH Seal
    Platinum Powerwash Dish Spray

    Why we like it: Good Housekeeping Institute cleaning experts and TikTok users were impressed by Dawn Platinum Powerwash Dish Spray for its convenient spray and ability to blast through tough messes like burned-on grease. In fact, its versatile and effective formula earned a Good Housekeeping Seal.

    What you should know: This 64-ounce pack of dish spray is pricier than regular Dawn dish soap, which costs $15 for 96 ounces.

    10

    YEVIOR Clip On Strainer

    Clip On Strainer
    Now 38% Off

    Why we like it: This silicone strainer clips directly onto your pot or pan for seamless pour. Because of its flexible clip-on design, it can fit different-sized cookware (per the brand), and it has a built-in spout for easy pouring.

    What you should know: This strainer is dishwasher-safe and heat-resistant up to 230°F, according to the manufacturer.

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    11

    Dexas MudBuster Portable Dog Paw Cleaner

    MudBuster Portable Dog Paw Cleaner

    Why we like it: If you're tired of your pup tracking muddy paw prints all over the house, check out this TikTok-approved hack. The MudBuster is a portable paw cleaner that uses silicone bristles and water to gently remove debris from your dog's paws.

    What you should know: This paw cleaner comes in eight colors and three sizes. Note that you will have to clean it after each use.

    12
    our best korean skincare brand for acne

    COSRX Snail Mucin 96% Power Repairing Essence

    Snail Mucin 96% Power Repairing Essence

    Why we like it: Replenish dry skin with snail mucin essence fromCOSRX, one of our beauty pros' top Korean skincare brands. This viral skincare find is Amazon's #1 best-selling facial serum, and reviewers are obsessed with its lightweight, non-irritating formula.

    What you should know: This essence contains snail mucin, which Wizemann says "promotes skin repair and hydration."

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    13
    top-tested body care brands

    Nécessaire The Body Lotion

    The Body Lotion

    Why we like it: This lotion went viral for its niacinamide- and peptide-infused formula that claims to firm and replenish the skin's protective barrier. What's more, our experts at the GH Institute have praised various Nécessaire products in the past.

    What you should know: This body lotion is available in five scents, including a fragrance-free option for sensitive skin.

    14
    our best value hair dryer brush

    REVLON One-Step Volumizer Original 1.0 Hair Dryer

    One-Step Volumizer Original 1.0 Hair Dryer

    Why we like it: You can create at-home blowouts with ease with our experts' best value blow dryer brush pick from Revlon. "It makes quick work of transforming my curly, frizz-prone hair into a silky-smooth style," said Director of Editorial Commerce Jessica Teich.

    What you should know: This blow dryer brush has more than 396,000 five-star ratings on Amazon. Just note that it gets very hot during use, so make sure to use a heat protecter and avoid using it on wet hair.

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    15

    Salt and Stone Hand Cream

    Hand Cream

    Why we like it: Many TikTok shoppers are obsessed with Salt and Stone's fragrance and body care products, including this hand cream. It has a hydrating, squalane-infused formula, according to the brand.

    What you should know: Reviewers say that this hand cream is moisturizing without being greasy.

    16
    top-tested bag brand

    BAGGU Medium Nylon Crescent Bag

    Medium Nylon Crescent Bag

    Why we like it: #FashionTok is obsessed with this crescent-shaped shoulder bag from Baggu, the brand behind one of our top-tested fanny packs. Reviewers praise its roomy zippered interior, which can hold plenty of everyday essentials like hand sanitizer, a wallet, lip gloss and even a water bottle.

    What you should know: This bag is made with nylon and has an adjustable, 37 ½-inch loop strap. It's available in 11 colors.

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    17
    top-tested sneaker brand

    New Balance 574 Core Sneaker

    574 Core Sneaker

    Why we like it: New Balance is one of our experts' top footwear brands for its variety of supportive designs and extended size range. These '90s-inspired kicks are having a major moment on TikTok since the suede-accented style goes with both sporty looks and preppy outfits.

    What you should know: These sneakers come in sizes 5 to 12, as well as wide sizes.

    RELATED: 10 Best New Balance Shoes for Every Lifestyle

    18

    Rectangle Sunglasses (2-Pack)

    Rectangle Sunglasses (2-Pack)

    Why we like it: The finishing touch to any summer outfit? These TikTok-approved sunglasses, which have a chunky, retro-inspired rectangle shape. They come in a pack of two, so you'll have a backup on hand.

    What you should know: Reviewers say that these sunglasses feel lightweight. They're available in more than 10 colors.

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    19
    top-tested sock brand

    HUE Mini Crew Sock 6-Pack

    Mini Crew Sock 6-Pack

    Why we like it: Stock up on a six-pack of socks from Hue, the brand behind some of our experts' top-tested socks and tights. These crew socks have earned rave reviews from shoppers for their cushy yet breathable cotton-blend fabric and comfortable fit.

    What you should know: Some reviewers noticed holes forming after several wears.

    20

    Holii Daily Pill Organizer

    Daily Pill Organizer
    Now 15% Off

    Why we like it: This compact pill case features six small compartments and two large compartments, and it comes with sticky labels to help you stay organized. Reviewers appreciate that it's small enough to slip into purses, since it measures 4.3 inches long and 3.5 inches wide.

    What you should know: Some reviewers found that the compartments were difficult to open.

    Headshot of Lauren Gruber
    Lauren Gruber
    Associate Editor

    Lauren Gruber is an associate commerce editor at Hearst Magazines, where she writes for publications like Good Housekeeping, Cosmopolitan, Prevention, Country Living, House Beautiful, and more. She has over four years of professional experience covering a variety of lifestyle topics from home to fashion, with an advanced background in beauty and fragrance. When she’s not researching the most worthy Prime Day deals or hands-on testing all the latest perfume launches, Lauren is probably hanging out with her cat Serafina or flexing her AMC A-List membership at the movie theater. 

    You can find her previous work at Entertainment Tonight, Shop TODAY, USA Today, Self Magazine, L’Officiel USA, V Magazine, and Modern Luxury Media

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