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20 Editor-Loved Deals to Shop From Amazon’s January Sales Event

Crush your 2025 goals with up to 50% off top-tested fitness equipment, premium skincare and more.

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If your New Year's resolutions involve starting a new workout regimen or upgrading your home and wardrobe, consider this your sign to check Amazon's deals section before purchasing something at full price. The e-tailer's 'New Year, Now You' event is here through Monday, January 27 with thousands of markdowns on health, wellness and home improvement products. But since not every Amazon deal is worth your money, our seasoned shopping experts have narrowed it down to just 20 of the very best discounts to shop this month.

Head Straight to Amazon's New Year, Now You Sale

From premium skincare to Good Housekeeping Institute-tested workout equipment, Amazon's January deals include tons of popular self-care items you’ll actually look forward to using this year. We spotted deep discounts on our fitness experts' top-tested brands; plus, you can score record-low prices on vacuums like the Dyson Ball Animal 3 and the iRobot Roomba.

1

Crest 3D Whitestrips Professional Effects

3D Whitestrips Professional Effects

Save on a brighter smile with 35% off Crest 3D Whitestrips Professional Effects, one of our top-tested teeth whitening strips. In our Beauty Lab, these strips lightened teeth by two to four shades after 20 days of use. Since these whitening treatments are on the pricey side, we recommend snagging them while they're over $15 off.

2

Bioderma Sensibio H2O

Sensibio H2O

This popular micellar water for mature skin is a favorite among Amazon shoppers and GH beauty editors alike for its gentle, hydrating formula that helps locks in moisture while removing dirt and impurities. It even boasts a near-perfect 4.8/5 star rating from over 33,000 reviewers.

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3

Waterpik Cordless Pulse Water Flosser

Cordless Pulse Water Flosser

Upgrade your flossing routine with 20% off a water flosser from one of our top-tested brands. The Waterpik Cordless Pulse comes with two precision tips and features two different pressure settings. It boasts up to four weeks of battery on a single charge, according to the manufacturer.

4
best overall pet hair removal tool

ChomChom Roller

Roller

With a whopping 144,000 five-star reviews and counting, the ChomChom Roller is one of the most popular gadgets on Amazon for its ability to pick up pesky pet hair. What's more, it wowed our cleaning experts with its clever design that collects and stores hair for easy disposal, rather than bunching it up — earning it the top spot in our best pet hair removal tool roundup.

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5

Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Serum

Bright Idea Vitamin C + Tri-Peptide Collagen Serum

Brighten your complexion with one of our top-tested vitamin C serums for just $15. It's made with a type of vitamin C called 3-O ethyl ascorbic acid, which is thought to be less irritating than other forms of vitamin C while fading dark spots and improving the skin's texture. "I love its fresh — not cloying! — citrus scent," says Director of Editorial Commerce Jessica Teich.

6

Nuun Sport Electrolyte Tablets

Sport Electrolyte Tablets

Stay hydrated while smashing your fitness goals with these best electrolyte tablets from Nuun, on sale now for nearly 50% off. Their convenient tablet format and portable container make them easy to throw in your purse or pocket while you're on the go, and our testers loved their refreshing, crisp and light taste. This 40-pack comes with citrus fruit, lemon-lime, orange and tri-berry flavors.

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7

grace & stella Under Eye Patches (24-Pack)

Under Eye Patches (24-Pack)

These gold eye patches claim to hydrate and depuff your undereyes with ingredients hyaluronic acid, glycerin and sea moss. Our Beauty Lab hasn't tested these particular patches, but they boast over 18,000 five-star ratings and counting, with reviewers praising their soothing feel and ability to reduce puffiness.

8

Keurig K-Supreme Plus SMART Coffee Maker

K-Supreme Plus SMART Coffee Maker

Hoping to spend less money on takeout coffee in 2025? Our best Keurig single-serve coffee maker is well worth the investment since it brews up tasty, full-bodied coffee in just a few simple steps. It uses BrewID technology to automatically adjust its settings to each K-cup pod for optimal flavor, but you can also customize the brew to suit your taste preferences.

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9
lowest price ever

Dyson Ball Animal 3 Upright Vacuum Cleaner

Ball Animal 3 Upright Vacuum Cleaner

Snag $100 off a vacuum from one of our cleaning experts' top-tested brands. The Dyson Ball Animal 3 comes equipped with a brush bar that claims to pick up long hair and pet hair without tangling, plus two detailing attachments for stairs and other hard-to-reach places. Since it's corded, you won't have to worry about recharging it during cleaning sessions.

10

Beckham Hotel Collection Bed Pillows (Set of 2)

Bed Pillows (Set of 2)

Refresh your bedding for the new year with our textiles pros' best value pillow pick. This Amazon best-seller impressed testers with its soft and fluffy feel and breathable 100% cotton cover. Over 168,000 reviewers have given it a five-star rating, citing its impressive value and supportive shape that's not excessively firm.

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11

Garden of Life Sport Whey Protein Powder

Sport Whey Protein Powder

If your New Year's resolutions include upping your protein intake, shop our best protein powder for women athletes. It provides 24 grams of grass-fed whey protein per scoop and just two grams of sugar, since it's sweetened with Stevia. Our Nutrition Lab experts appreciate that it features BCAAs, which can help support muscle repair.

12

Thermajohn Long Johns Thermal Underwear

Long Johns Thermal Underwear

Featuring a long-sleeve shirt and pants, these long johns feature a microfleece-lined fabric that wicks away moisture while retaining heat, according to the brand. Their thin, stretchy material is ideal for layering beneath your winter clothing for extra warmth.

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13

Orolay Puffer Down Coat

Puffer Down Coat

Score over 40% off a down puffer from Orolay, the brand behind the viral Oprah jacket (and one of our top-tested warm winter coats). This full-length parka is ideal for colder weather since it's filled with lightweight, warm down and features a wind and water-resistant shell. It has roomy side pockets and a hood with snap closures to help keep your neck warm.

14
best drugstore body wash

Aveeno Daily Moisturizing Body Wash

Daily Moisturizing Body Wash

Keeping your skin supple throughout the harsh winter months can be a challenge, so our beauty experts recommend this nourishing body wash from Aveeno. It was named the best drugstore body wash by our pros for its creamy texture and prebiotic oat-infused formula that helps maintain the skin's moisture barrier. Plus, its mild scent is ideal for users who are sensitive to fragrance.

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15

ZESICA Long Sleeve Crew Neck

Long Sleeve Crew Neck

Since you can never have too many cute and comfy sweaters, you might as well add this striped pick to your collection while it's on sale for over 50% off. Its oversized, slouchy fit can be tucked into high-waisted jeans and skirts for a polished look or worn loose over leggings for a more casual outfit. Shop it in sizes S through XL and 15 different colors.

16

Sunny Health & Fitness Under Desk Bike

Under Desk Bike

Even if you can't make it to the gym, you can still stay active with our best multifunctional under-desk bike from Sunny Health & Fitness. Featuring eight resistance levels, its under-desk design allows you to use it while working from home or even while watching TV on the couch. Our experts like that it doubles as an upper body workout, since you can place it atop a desk or table and pedal with your arms.

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17
lowest price ever

iRobot Roomba Robot Vacuum

Roomba Robot Vacuum

Amazon's #1 best-selling robot vacuum is on sale now for a record-low price — just in time to help tackle winter messes. This handy cleaning device offers 120 minutes of run time on a single charge according to the manufacturer, and has three cleaning power levels to help slurp away debris. Plus, you can control it via smartphone app to map your home and schedule cleanings.

18

Sony Noise-Canceling Headphones

Noise-Canceling Headphones

Sony is one of our top-tested brands for noise-cancelling headphones, and now you can score this over-the-ear pair for under $200 at Amazon. It offers up to 30 hours of battery life on a single charge according to the manufacturer, and it features five built-in microphones for clearer audio calls. Reviewers rave about their immersive noise-cancelling abilities and comfortable, snug fit.

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19

Sunny Health & Fitness Folding Incline Treadmill

Folding Incline Treadmill

This folding treadmill is equipped with 15 different incline levels for an extra challenge and has a maximum speed of 9 MPH. Reviewers appreciate that it folds down and features wheels on the bottom for seamless transport and storage.

20

BowFlex SelectTech 552 Adjustable Dumbbells

SelectTech 552 Adjustable Dumbbells

Instead of cluttering your home with multiple sets of weights, shop our experts' pick for the best value adjustable dumbbell set while it's on sale for $150 off. Our fitness pros love that its space-saving design allows you to easily increase or decrease how much weight you're lifting — ranging from 5 to 52.5 pounds — with a simple dial.

Headshot of Lauren Gruber
Lauren Gruber
Associate Editor

Lauren Gruber is an associate commerce editor at Hearst Magazines, where she writes for publications like Good Housekeeping, Cosmopolitan, Prevention, Country Living, House Beautiful, and more. She has over four years of professional experience covering a variety of lifestyle topics from home to fashion, with an advanced background in beauty and fragrance. When she’s not researching the most worthy Prime Day deals or hands-on testing all the latest perfume launches, Lauren is probably hanging out with her cat Serafina or flexing her AMC A-List membership at the movie theater. 

You can find her previous work at Entertainment Tonight, Shop TODAY, USA Today, Self Magazine, L’Officiel USA, V Magazine, and Modern Luxury Media

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