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Say ‘Happy Birthday’ to Hello Kitty With This Adorable Anniversary Merch

Hello Kitty Squishmallows are selling fast!

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hello kitty 50th anniversary merch

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Hello Kitty turns 50 on November 1, and what better way to celebrate the cultural icon than with a slew of limited-edition collabs and collectibles? Delighting fans of all ages, Sanrio, the Japanese maker behind the beloved cartoon, created special releases of Hello Kitty 50th Anniversary merch to commemorate the day.

While the Adidas Hello Kitty Sambas have already sold out, you can still score Hello Kitty Crocs, backpacks and toys topped with whiskers and a bow. Kids and collectors, get a kick out of limited-edition Hello Kitty Squishmallows, Build-A-Bears and Funko Pops. Even retailers like Amazon and Target are joining in the fun, stocking up on Hello Kitty graphic tees, sweatshirts and hair accessories — starting at $10.

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Viral Pillow Plushies

Squishmallows Hello Kitty Plush Toy

Hello Kitty Plush Toy

Part pillow, part plush toy, these Hello Kitty Squishmallows are downright adorable. Venture to the brand's Amazon storefront for all sorts of cute designs — most of which are $25 or less.

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AVAILABLE FOR PRE-ORDER

Squishmallows 50th Anniversary Pink Embossed Hello Kitty

On Sale
50th Anniversary Pink Embossed Hello Kitty
Now 21% Off
Credit: Squishmallow

Serious collectors can pre-order the limited-edition Hello Kitty 50th Anniversary Squishmallow that'll be released in mid-September. In honor of its birthday, this Hello Kitty wears a “50” on its pink bow.

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3
Fan-Favorite Slip-Ons

Crocs Hello Kitty Classic Clogs

On Sale
Hello Kitty Classic Clogs

Crocs' latest design pays homage to the original Hello Kitty released in 1975, complete with whiskers and a giant red bow Jibbitz charm. If last summer's Barbie Crocs are any indicator, these special-edition clogs won't stay in stock for long.

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Great for Coffee On-the-Go

Zojirushi Hello Kitty 50th Anniversary Collection Stainless Steel Mug

Hello Kitty 50th Anniversary Collection Stainless Steel Mug
Credit: Zojirushi

Both practical and adorable, this stainless steel bottle from Zojirushi was one of the Good Housekeeping Institute's favorite travel coffee mugs. Our testers appreciated that its vacuum-sealed lid helped keep beverages hot all day long.

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5
An Easy After-School Snack

Uncanny Brands Hello Kitty Popcorn Maker

On Sale
Hello Kitty Popcorn Maker

Your favorite salty snack is even more enjoyable when it's made using this darling popcorn maker, especially since the decorative top cover doubles as a serving bowl. It pops kernels using hot air, so there's no need for added oil.

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Cute and Collectible

Funko Pop! Hello Kitty Vinyl Figurine

On Sale
Hello Kitty Vinyl Figurine

Funko Pop! collectors should hurry and grab this 50th Anniversary Hello Kitty figure before it's gone. Limited releases like this often increase in value over time, so be sure to save the packaging in case you decide to resell it years down the line.

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Multiple Color Options

Sanrio Hello Kitty 'I'm 50' Birthday T-Shirt

Hello Kitty 'I'm 50' Birthday T-Shirt

On the hunt for affordable Hello Kitty merch? Look no further than Amazon. The mega-retailer has dozens of Hello Kitty tees and sweatshirts with different themes, including commemorative 50th-anniversary designs for collectors.

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ADORABLE ACCESSORIES

Kitsch Hello Kitty Bow Hair Clips

Hello Kitty Bow Hair Clips

Ever wanted to wear Hello Kitty's iconic red bow? Now you can with Kitsch's Hello Kitty hair accessories. Grab these mini hair clips or a bow-shaped claw clip to add a "kawaii" touch to your outfits. The collaboration also includes themed satin pillowcases, scrunchies and heatless curlers.

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Under $10

Pixi Hello Kitty Lip Tone pH Reactive Tint

Hello Kitty Lip Tone pH Reactive Tint

Sanrio shocked the world when it recently revealed that Hello Kitty is not a cat; she's "a little girl born and raised in the suburbs of London." All to say, she'd surely swipe on this color-changing lip gloss from the British beauty brand Pixi's limited-edition Hello Kitty collab.

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Fun DIY Project

STMT Hello Kitty 50th Anniversary Jewelry Studio

Hello Kitty 50th Anniversary Jewelry Studio

If the Hello Kitty fan you're shopping for is also a Swiftie, grab this bracelet-making kit from STMT. It's got all the beads, threads and jewelry supplies they need to make 10 bracelets.

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Nordstrom Exclusive

Champion Hello Kitty 50th Anniversary Graphic Sweatshirt

Hello Kitty 50th Anniversary Graphic Sweatshirt

Adorable now, this Hello Kitty sweatshirt will be a vintage treasure years down the line. Head to Nordstrom's Hello Kitty shop for more collectible crewnecks and hoodies from Champion, along with designer Hello Kitty collabs.

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Comes With a Travel Case

MOON Hello Kitty Electric Toothbrush

Hello Kitty Electric Toothbrush

Brushing your teeth is a much more fun with this Hello Kitty electric toothbrush from MOON. It has five cleaning modes, a travel case and an extra brush head. Top it off with a tube of MOON's strawberry mint-flavored Hello Kitty toothpaste.

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Limited-Edition Nail Colors

OPI Hello Kitty 50th Anniversary Nail Lacquer Set

On Sale
Hello Kitty 50th Anniversary Nail Lacquer Set

OPI's cherry red Hello Kitty Hello Pretty shade is the same color as her signature bow, and the pearlescent pink Let's Be Friends Forever mimics the holographic designs celebrating the character's 50th birthday.

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Customizable Stuffed Animal

Sanrio Summer Waves Hello Kitty Plush

Summer Waves Hello Kitty Plush

This nostalgic stuffed animal brand has an entire line of Hello Kitty and Friends designs to choose from, including fan favorites like Kuromi, My Melody and Cinnamonroll.

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15
2-in-1 Design

TeeTurtle Reversible Stuffed Hello Kitty

Reversible Stuffed Hello Kitty

True to TeeTurtles plushies, this one features a reversible design that's like two toys in one. The stuffed cat has a white face, a set of whiskers and a bow on one side. Flip it inside out to see the commemorative design on the other. At just $10, it's a top pick for toy collectors on a budget.

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Perfect for Teens

iFace Hello Kitty Beaded Wristlet

Hello Kitty Beaded Wristlet

This beaded Hello Kitty phone strap makes sure your phone is never too far from reach while adding a splash of personality to outfits. It's part tech accessory, part bracelet and 100% kawaii.

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Selfie-Worthy Skincare Routine

The Crème Shop Hello Kitty Plush Spa Headband

Hello Kitty Plush Spa Headband

Self-care feels sweeter when you're wearing this plush Hello Kitty spa headband from The Crème Shop. The K-beauty brand has an entire line of Hello Kitty skincare products, including sheet masks, makeup removers and moisturizers.

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Seriously Nostalgic

Tamagotchi Hello Kitty Nano

Hello Kitty Nano

Transport yourself back to the early 2000s with this Hello Kitty Tamagotchi. You can feed your pet and play mini-games, just like you did back in the day. The question is, how well can you raise it?

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MagSafe Compatible Phone Case

Sonix Holographic Hello Kitty iPhone Case

On Sale
Holographic Hello Kitty iPhone Case

Give your tech the Hello Kitty treatment with Sonix's licensed line of Hello Kitty and Friends phone cases. While you're at it, the line also includes everything from chargers and Apple Watch bands to phone rings and phone wallets.

20
Claire's Exclusive

Claire's Hello Kitty Tumbler

Hello Kitty Tumbler

Sadly, there's no official Hello Kitty Stanley Cup out there — at least not yet. But, you can grab this sparkly Hello Kitty tumbler at Claire's for just $20.

Headshot of Sarah Maberry
Sarah Maberry
Fashion and Luxury Commerce Editor

Sarah Maberry is a fashion and luxury commerce editor at Hearst Magazines, where she covers fashion, beauty and pop culture. A seasoned trend forecaster and fashion historian, she analyzes viral products and trends on a deeper level, helping readers determine what's worth buying. When she’s not writing for ELLE, Harper’s BAZAAR, Town & Country, Esquire, Cosmopolitan and other publications, she can be found roaming the Museum at FIT (her alma matter) or sewing her own couture while she binge-watches reality TV.
 

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