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30 Editor-Adored Items From Women-Owned Businesses This Month (and Always!)

Unsurprisingly, tons of our experts' top-tested products are from female-led brands.

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women owned brands

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At Good Housekeeping, we make an effort to support women-owned and founded businesses all year round — and Women's History Month gives us an extra chance to celebrate our very favorite brands. While we recommend supporting your local businesses first and foremost, we'd be remiss not to highlight these fabulous female-led online shopping destinations. From Good Housekeeping Institute-tested fashion staples to new and trending beauty products, we've rounded up 30 items to shop from women-owned brands this March and beyond.

It's no surprise that brilliant female creatives, entrepreneurs and designers are behind many of our editors' most-loved products. That includes our beauty experts' top affordable perfume pick from Phlur, our cleaning pros' best laundry tablets from Blueland and GH Bedding Award-winning pajamas from Eberjey, Below, shop some of our favorite items across home, fashion, beauty, food and more, all from innovative women-owned brands.

1

Benevolence LA Velvet Travel Jewelry Box Organizer

Oprah’s Favorite Things
Velvet Travel Jewelry Box Organizer

Founded in 2015 by Kimberley Dufour, Benevolence LA is a popular destination for home goods and gifts. The brand is dedicated to giving back to the LA community, and recently donated $10,000 towards California wildfire relief efforts.

What you should buy: This velvet jewelry box is perfect for traveling and comes in several colors from deep jewel tones to soft pastels. Since it made Oprah's Favorite Things list in 2022, it's been one of the most-purchased gifts among our readers.

2
our best gentle face sunscreen

Supergoop Unseen Sunscreen SPF 50

Unseen Sunscreen SPF 50

After her friend was diagnosed with skin cancer at age 29, Supergoop! founder Holly Thaggard sought to revolutionize the sunscreen industry. Her brand makes applying daily SPF fun with vibrant packaging and white cast-free formulas.

What you should buy: The brand's popular Unseen Sunscreen has a silky, gel-like texture that nourishes the skin while providing SPF 50 sun protection. It was named our beauty experts' best gentle face sunscreen, earning a perfect score in our Lab tests for not burning or stinging skin.

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3

Blueland Laundry Detergent Starter Set

Laundry Detergent Starter Set
Now 20% Off
Credit: Blueland

Looking to cut down on single-use plastics? This AAPI woman-owned business uses refillable glass bottles for its hand soaps and tin for its laundry tablets.

What you should buy: Named among our cleaning experts' top-tested laundry detergents, this starter set comes with 60 laundry tablets packaged in a stylish tin that you can refill over and over again.

4

Poppi Sparkling Prebiotic Soda

Sparkling Prebiotic Soda

Odds are, you've seen these colorful cans of prebiotic sodas at your local grocery store or all over your social media. Created by husband and wife duo Allison and Stephen Ellsworth, these fizzy and fun prebiotic sodas are infused with apple cider vinegar and only contain five grams of sugar.

What you should buy: This variety pack of Poppis features crowd-pleasing flavors like cherry cola, orange cream and wild berry.

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5
our best t-shirt bra

ThirdLove 24/7 Classic T-Shirt Bra

24/7 Classic T-Shirt Bra

If you've found yourself struggling to find a bra that fits perfectly while boosting your confidence, ThirdLove might be the company for you. Duo Heidi Zak and Ra'el Cohen's brand create bras that are equal parts sexy and comfortable to help you feel and look your best.

What you should buy: The best-selling bra comes in sizes (and half-sizes!) 32B to 44H for a perfect fit. It was named our experts' best T-shirt bra for its soft material and flattering smoothing panels.

6

Wine Away Red Wine Liquid Stain Remover

Red Wine Liquid Stain Remover

Launched by mother and daughter duo Cheryl Corn and Staci Wanichek, Wine Away is known for their effective wine stain remover. The brand has been loved by our Cleaning Lab for years.

What you should buy: Their classic and best-selling stain remover won a Good Housekeeping Cleaning Award two years in a row. Our testers and Lab experts enjoy the slight citrus scent and how quickly the remover works.

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7
top-tested foundation for acne

ILIA Super Serum Skin Tint SPF 40

Super Serum Skin Tint SPF 40

Founded in 2011 by Sasha Plavsic, ILIA's line of skincare-infused makeup is beloved by celebs and GH editors alike. The brand's repertoire spans skin tints, cheek multi-skins, mascara, brow gel and beyond, and we think they're particularly ideal for shoppers who prefer natural-looking makeup.

What you should buy: If you struggle with both acne and dry skin, be sure to check out ILIA's Super Serum Skin tint. This top-tested foundation serum is one of my personal favorites for its natural, skin-like finish that doesn't give me breakouts.

8

Wildgrain Custom Pastry Box

Custom Pastry Box

Don't have the time to bake sourdough and croissants from scratch? Check out Wildgrain, a subscription box of artisan breads, pastries and pastas designed to be cooked from frozen for a fresh-baked taste without the extra effort.

What you should buy: Starting at $69, Wildgrain's custom boxes allow you choose your favorite carbs like sourdough rosemary garlic bread, fresh fettuccine pasta, blueberry biscuits and more. Each box comes with a complimentary pack of croissants.

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9

Tilt Beauty Lashscape Lengthening Mascara

Lashscape Lengthening Mascara

Tilt Beauty is shaking up the cosmetics industry with its accessible mascaras, lip treatments and more. It's the first makeup brand to receive the Arthritis Foundation’s Ease of Use Certification, which means that it has been independently tested to be easy to use for people living with arthritis and other forms of chronic pain.

What you should buy: Not only does this lifting and lengthening mascara look cool, but its shortened wand and ergonomic grippy case makes it more comfortable to apply. It's enriched with lash-nourishing ingredients like peptides, keratin and ceramides.

10
our best swimsuit brand for one-pieces

Andie Swim The Mykonos

The Mykonos

Disappointed with swimwear marketing, Melanie Travis founded Andie Swim with the goal of designing bathing suits that empowers confidence in women. As one of our editors' top women's swim brands, Andie Swim offers bathing suits, apparel and accessories with support, comfort and fit at the top of mind.

What you should buy: With an impressive 4.7/5 star rating from over 1,100 reviewers, the Mykonos is one of Andie Swim's best-selling styles for its chic plunge neckline and lightly compressive fabric. It's available in sizes XS to 3XL and two torso lengths for an optimal fit.

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11
our best overall affordable perfume

Phlur Missing Person

Missing Person

Helmed by style influencer Chriselle Lim, Phlur is a modern fine fragrance brand that offers perfumes, body care products and candles inspired by memories and feelings.

What you should buy: "This scent feels like an extension of me, rather than a perfume," said one of our testers about Missing Person, our best overall affordable perfume. "It's a little warm, faintly sweet and enveloping, but somehow still airy — like a well-worn sweater you never want to take off."

12

Girlfriend Collective Black Compressive Pocket Legging

Black Compressive Pocket Legging

Solve your gym wardrobe woes with Girlfriend Collective, which was created by wife and husband duo Ellie and Quang Dinh. The brand that makes stylish activewear from recycled materials like plastic water bottles and fishing nets.

What you should buy: These Oprah-endorsed leggings boast rave reviews for their handy pockets and smoothing fit. They're available in an impressive range of sizes from XXS through 6XL.

RELATED: How Girlfriend Collective Started in Sustainable Activewear

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13

Kulfi Free The Brow Brow Gel

Free The Brow Brow Gel

The first South Asian-inspired makeup brand to launch at Sephora, Priyanka Ganjoo's Kulfi Beauty celebrates the founder's culture while promoting self-expression.

What you should buy: Our editors are obsessed with Kulfi's brow gel, which includes conditioning ingredients like sunflower oil and vitamin E which can help encourage brow growth. I love how this gel has three built-in brushes and combs to help shape your brows to perfection.

14

Hairbrella Waterproof Rain Hat

Waterproof Rain Hat

Tracey Pickett started Hairbrella as a way to give women peace of mind with their hair when stepping out in wet weather. Its line of hair accessories span from baseball caps and beanies to scarves with built-in hair protection.

What you should buy: The brand's waterproof rain hat protects your mane and coiffed styles during downpours, and its satin-lined to minimize frizz. Plus, it has an attached waterproof visor to help keep rainwater out of your face.

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15

The Qi Bloom Glass Teapot

Bloom Glass Teapot
Now 13% Off
Credit: The Qi

Inspired by founder Lisa Li's cherished memories of drinking tea with her grandmother, The Qi is all about giving back to family-owned farms across Asia while empowering women through wellness.

What you should buy: The bloom glass teapot takes 18 months to create, and it also comes with three different flower tea varieties. It makes a great gift for any tea lovers in your life — including yourself!

16
GH Beauty Award Winner

Kosas Revealer Concealer

Revealer Concealer

Sheena Zadeh-Daly was fascinated by science and cosmetics from an early age, which is exactly why her makeup brand doubles as skincare. Kosas' line of beauty products like concealer, blush and lip tints are infused with skin-loving ingredients like hyaluronic acid and peptides.

What you should buy: This GH Beauty Award-winning concealer stands out for its smooth, easy-to-blend formula that effortlessly covers dark spots and pimples without caking. It's available in 38 different shades, making it a great pick for nearly every skin tone.

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17

Fly by Jing Zhong Sauce

Zhong Sauce

Fly By Jing is inspired by the flavors of the hole-in-the-wall eateries of Chengdu, China, where founder Jing Gao was raised. The brand is known for its spices and sauces, as well as its selection of frozen dumplings.

What you should buy: Made with ingredients like soy sauce, brown sugar, mushrooms and garlic, the Zhong sauce is a bestseller thanks to its sweet, tangy, spicy and umami-rich notes that taste great with anything.

18

Nguyen Coffee Supply Moxy (100% Arabica)

Moxy (100% Arabica)

According to the brand, Nguyen Coffee Supply was the first Vietnamese-American-owned importer and roaster of green coffee beans from Vietnam in New York. Founded by Sahra Nguyen in 2018, Nguyen Coffee Supply set out to create diversity, sustainability and integrity in the coffee industry.

What you should buy: These 100% arabica coffee beans offer a smooth, fruity flavor profile. It works best with drip, French press, pour-over and espresso brewing methods.

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19

Grace Eleyae Speckled Blush All-Satin Knot Turban

Oprah’s Favorite Things
Speckled Blush All-Satin Knot Turban

After a bumpy bus ride in Kenya that resulted in major hair damage from friction against a car headrest, Grace Eleyae set out to create a line of protective hair accessories that are cute enough to wear out and about. Her eponymous brand has since been featured in Oprah's 2020 and 2022 Favorite Things lists.

What you should buy: Built with the protective design of a bonnet and designed to be worn anywhere, the Grace Eleyae knot turban is made from satin to help protect your tresses from friction damage. We love that it's available in a rainbow of different colors that'll mesh with everything in your closet.

20

JW Pei Carly Medium Shoulder Bag

Carly Medium Shoulder Bag

Stephanie Li started JW Pei with the goal of creating affordable, trendy handbags. Her stylish purses have been spotted on celebs like Anne Hathaway, Gigi Hadid and Selena Gomez.

What you should buy: The Carly shoulder is made with pebbled vegan leather and features luxe gold hardware, making it a versatile accessory whether you're dressing up or staying casual. The sleek crescent shape is very easy to style in multiple seasons, too.

Headshot of Lauren Gruber
Lauren Gruber
Associate Editor

Lauren Gruber is an associate commerce editor at Hearst Magazines, where she writes for publications like Good Housekeeping, Cosmopolitan, Prevention, Country Living, House Beautiful, and more. She has over four years of professional experience covering a variety of lifestyle topics from home to fashion, with an advanced background in beauty and fragrance. When she’s not researching the most worthy Prime Day deals or hands-on testing all the latest perfume launches, Lauren is probably hanging out with her cat Serafina or flexing her AMC A-List membership at the movie theater. 

You can find her previous work at Entertainment Tonight, Shop TODAY, USA Today, Self Magazine, L’Officiel USA, V Magazine, and Modern Luxury Media

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women owned brands
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