I've been covering kids' toys and gifts for Good Housekeeping since 2018, and people always ask me the same question: What are some go-to birthday gifts for kids?

Usually, I try to tailor my recommendations to the kid's age and interests, but sometimes that's not really the question. What they're actually asking me is, "What should I keep in my closet as a last-minute birthday gift that could work for anybody?"

For that, I say Crayola. The Scribble Scrubbie pets always do well in the Good Housekeeping Institute toy tests. Parents love the Color Wonder line because the markers only work on Color Wonder paper, so there's less chance of the "art" making it onto the walls or couches. And I always try to donate their art sets when it comes to end-of-year toy drives, because I figure what kid wouldn't want a new, fresh set of supplies?

Color Wonder Bluey Activity Kit
Crayola Color Wonder Bluey Activity Kit
Now 18% Off
Marker Airbrush Spray Art Kit
Crayola Marker Airbrush Spray Art Kit
Credit: Crayola
Scribble Scrubbie Peculiar Pets
Crayola Scribble Scrubbie Peculiar Pets
Credit: Crayola
Light-Up Tracing Pad
Crayola Light-Up Tracing Pad
Credit: Crayola
Colourwhirls Battle Arena Set
Crayola Colourwhirls Battle Arena Set
Now 29% Off
Credit: Crayola
Scribble Scrubbie Pets Spray Boutique
Crayola Scribble Scrubbie Pets Spray Boutique
Credit: Crayola

If any adults want to get on board with stocking Crayola gifts in the present stash, now's the time: Crayola is offering discounts on toys, gifts and art sets for this year's Amazon Prime Day (now through July 11). The discounts include some of the Good Housekeeping Institute's toy team's favorite products, as well as some items that are so new we haven't had a chance to test them yet, and some of our perennial gift guide best-sellers. Discounts range from 15% to nearly 40% off. (And yes, there's something for Bluey fans!)

Of these, there are two of note: The Marker Airbrush Spray Art Kit and the Colourwhirls Battle Arena Set. The GH toy team hasn't had a chance to get our hands on them yet, but we saw them demonstrated at the New York Toy Fair earlier this year, and they definitely seem cool! (I particularly liked the spinning Colourwhirls marker top — mine spun for a long time, and it was extremely satisfying.)

Of course, toys aren't the only items getting discounted for Prime Day. For those who want to try and tackle their back-to-school shopping, there are also deals on markers and colored pencils. Even if the back-to-school lists aren't out yet, they might be good for anyone who needs a supply refresh. Believe me, no one wants to find out the night before a project is due that the old markers are dry!

Clicks Retractable Markers
Crayola Clicks Retractable Markers
Now 13% Off
Credit: Crayola
Twistables Colored Pencil Set
Crayola Twistables Colored Pencil Set
Credit: Crayola
Inspiration Art Case
Crayola Inspiration Art Case
Credit: Crayola
Crayola Washable School Glue, Craft Supplies, 4 Ounces
Crayola Washable School Glue, Craft Supplies, 4 Ounces

Or, for families looking for a summer treat, there's the Crayola-inspired Fla-Vor-Ice popsicle pack, featuring a new banana-mango flavor inspired by the ultra-viral Dandelion crayon that recently came out of retirement — the pack is now 15% off!

Headshot of Marisa LaScala
Marisa LaScala
Senior Parenting & Relationships Editor

Marisa (she/her) has covered all things parenting, from the postpartum period through the empty nest, for Good Housekeeping since 2018; previously, she wrote about parents and families at Parents and Working Mother. She lives with her toy-collecting husband and daughter in Brooklyn, where she can be found helping out her team at bar trivia or posting about movies on Twitter and Bluesky.