- It's day 2 of Amazon Prime Day 2025.
- "Today's Big Deals" dropped at 12 a.m. PT, giving shoppers 24 hours to score ultra steep discounts on highly sought-after items (while supplies last).
- Fresh discounts include items from GH Institute top-tested brands like Sony, Kiehl's and Hydro Flas
Day 2 of Prime Day 2025 is here — meaning your chance to shop some of the steepest deals of the year is almost halfway over. As a shopping editor who has covered Prime Day for the past four years, I can tell you that some of the biggest discounts sell out well before the sale ends.
The solution? Amazon's "Today's Big Deals" at 12 a.m. PT, every day of Prime Day, which staggers the rarest discounts the most sought-after items throughout the 4-day event. The catch? The deals run for 24 hours only, or until supplies last (one of our favorite Big Deals of day one fully sold out by 9 a.m. ET!)
Our editors know better than anyone that there's no such thing as a good deal on a bad product. That's why we're cutting through the clutter and curating a list of the best deals each day, including top-tested items we've reviewed in the Good Housekeeping Institute, like Sony headphones and beauty favorites like our best face wash for men and best cellulite cream.
SEE ALL OF TODAY'S BIG DEALS ON AMAZON
Shop Amazon's Today's Big Deals of Wednesday, July 9
Why it's hot: Yesterday, Stanley was in the spotlight; Today, it's all about Hydro Flask. The brand's 40-ounce tumbler just hit 50% off, it's lowest price ever.
Our experts say: In our roundup of the best water bottles on Amazon, we found that it was the easiest water bottle to drink. We like that it has a flexible silicone straw. Plus, it fits in most cupholders (unlike some other popular water bottles) and has a convenient carrying handle.
Why it's hot: One of the best categories to shop during Prime Day is headphones; we've been seeing some seriously steep markdowns on brands like Apple, Bose and now Sony. These popular headphones promise a 30-hour battery life, active noise cancellation and an over-the-ear fit that's designed to be comfortable for long periods of time.
Our experts say: Our pros tested a later version of these headphones which landed a spot as one of our best noise-canceling headphones and even earned a Family Travel Award. Just note that the differences between these two models includes upgraded noise cancellation, a slightly fuller sound and an updated design.
Why it's hot: This sweet-smelling cream from Brazilian brand Sol de Janeiro is a top-seller on Amazon for good reason: It utilizes guaraná extract, which has five times more caffeine than coffee, which claims to help stimulate micro-circulation in the skin and reduce the appearance of cellulite. This 500mL container is a great value right now at 30% off.
Our experts say: According to GH Institute Beauty Lab Director Sabina Wizemann, the caffeine present in the guaranà extract along with other stimulants can encourage blood flow “which may enhance the delivery of nutrients and oxygen to the skin, potentially making it look and feel firmer.” It was named one of our best cellulite creams.
Why it's hot: This popular gentle cleanser aims to suit all people and skin types — and it's rated our best overall face wash for men. It's also a skincare favorite of Olympic gymnast Simone Biles.
Our experts say: "It is a gentle and smooth cleanser that rids dirt and grime without drying my skin," said Bradley Glodny, M.D., a board-certified dermatologist and owner of Park Avenue Dermatology in New York City. He loved the hydrating ingredients inside this cleanser, such as squalane and glycerin.
Technivorm Moccamaster 53923 KBGV Select Coffee Maker
Why it's hot: Moccamaster coffee makers have cache, but they're more expensive than other comparable models on the market. This over-50% discount makes the price more appealing for the stylish countertop upgrade.
Our experts say: We've tested several Moccamaster coffee makers over the years, including this classic model and a newer version that was named to our list of the best high-end coffee makers of 2025. This one is great for someone who likes a basic machine that makes tasty coffee.
Samantha is a lifestyle commerce editor at Hearst magazines, where she covers fashion, fitness gear, tech, and viral products. She has over six years of editorial experience, including writing, editing, and hands-on product testing for commerce stories—whether it be an in-depth running shoe review or a curation of the latest Prime Day deals. As an avid runner and former Division I athlete, Samantha has particular expertise in fitness gear, apparel, shoes, and tech. (In fact, when she’s not at her desk, she’s probably out for a run.)
You can find Samantha’s work in Cosmopolitan, Good Housekeeping, House Beautiful, Country Living, Real Simple, Better Homes & Gardens, PEOPLE, and more.
