- Amazon Prime Day is here, running through Friday, July 11.
- This year, Amazon is upping the ante by offering "Today's Big Deals" — 24-hour discounts on buzzworthy items that change every day of the sale.
- Good Housekeeping Institute-tested items from day one (July 8) are still on sale today, with the most worthwhile ones highlighted below.
- Amazon also released a fresh batch of GH expert-tested deals for day two (July 9), with discounts up to 55% off.
As a shopping editor who has covered nine consecutive Prime Days, I'm no stranger to the cacophony of deals that takes over Amazon every July. But if your entire job doesn't revolve around searching for the steepest discounts like mine does, you might be feeling information overload right about now.
This year, Amazon introduced "Today's Big Deals" — rare, 24-hour-only deals that change every day. Today's Big Deals launch at midnight P.T. every day through Prime Day and are only available while supplies last (so act fast if one catches your eye.)
We filtered through pages of items and compared price history data to find the best daily deals still worth adding to your cart from day one of the event — and you can shop day two's freshest batch of GH top-tested deals here.
Although some day one discounts aren't as steep as they were yesterday, we're still impressed by select deals on top-tested brands reviewed by the Good Housekeeping Institute — including Levi's denim, an espresso machine from Philips and the viral 40-ounce tumbler from Stanley.
Shop "Today's Big Deals" From July 8
Why it's hot: You'd usually be hard-pressed to find a sale on the iconic Stanley 40-ounce tumblers — but Prime Day is the exception. TikTok shoppers love it for its convenient carrying handle, sippable straw and insulated design that keeps drinks cold.
Our experts say: When we tested the Stanley H2.0 Quencher in the GH Lab, our pros found that it was highly durable and well-designed, making it a worthy grab.
The deal: You can save 40% on this best-selling tumbler today. Yes, it was discounted by an additional 5% yesterday, but this deal is not only extremely rare but still comparably substantial.
Why it's hot: Our pros' best value jean shorts, these popular cutoffs are a favorite amongst editors, experts and readers.
Our experts say: Several GH Institute editors and Textile Lab experts love Levi's, and our Home & Apparel Reviews Analyst, Amanda Constantine, highly recommends these shorts, calling them "the quintessential pair of denim shorts."
The deal: Yesterday, these cut-offs were featured at 50% off. Today, we found some styles at a whopping 52% off — even higher than yesterday(!).
Why it's hot: Pro tip: Shop for Amazon devices during Prime Day. The e-tailer almost always slashes prices on its own tech to celebrate the shopping event.
Our experts say: These popular Bluetooth earbuds are among our pros' top-tested AirPods alternatives and some of the best wireless earbuds under $100 because of their comfortable and secure fit, IPX4 water-resistance rating, noise-canceling features and compatibility with Alexa.
The deal: Yesterday, these latest Amazon Echo Buds were an insane 70% off landing them at just $15. Today, they're 50% off, which is still a worthy discount on top-tested headphones, and likely the steepest we'll see on this Amazon-owned tech all year.
Why it's hot: Restocking your skincare collection can be pricey, especially on expert-loved brands like Elemis — so grab these popular exfoliating pads while they're on sale.
Reviewers say: They boast a 4.5/5 star rating from over 3,000 shoppers, with several reviewers noting that they're "worth it" even at full price.
The deal: Yesterday: 50% off. Today: 30% off — still substantial!
Why it's hot: If you've been waiting for a splurge-worthy tech deal, this Sony 4K Smart TV is a worthy grab at $1,800 off (!).
Our experts say: Sony is our top TV brand for gaming, and overall, our Lab experts recommend the brands 4K and OLED TVs for their quality design and impressive audio.
The deal: This TV was marked down by $2,000 yesterday, but today's 51% off is still head-turning for our deals experts who rarely see markdowns this high on Sony TVs.
Samantha is a lifestyle commerce editor at Hearst magazines, where she covers fashion, fitness gear, tech, and viral products. She has over six years of editorial experience, including writing, editing, and hands-on product testing for commerce stories—whether it be an in-depth running shoe review or a curation of the latest Prime Day deals. As an avid runner and former Division I athlete, Samantha has particular expertise in fitness gear, apparel, shoes, and tech. (In fact, when she’s not at her desk, she’s probably out for a run.)
You can find Samantha’s work in Cosmopolitan, Good Housekeeping, House Beautiful, Country Living, Real Simple, Better Homes & Gardens, PEOPLE, and more.
