- Bobbi Brown revealed the product she uses that’s “just enough” coverage.
- It’s from her brand, Jones Road Beauty, and is the newly debuted The Just Enough Tinted Moisturizer.
- Brown calls it her “go-to to just make me look and feel better.”
Bobbi Brown knows makeup. Whether she’s sharing her top tips for exactly how to wear a bold lip over 50 or the really good eye cream that she says restores suppleness, the founder of her eponymous brand and Jones Road Beauty never gatekeeps her favorite products or techniques. Now, the 67-year-old is sharing the product she says offers “just enough coverage” that’s perfect for her signature no-makeup makeup look: Jones Road Beauty’s Just Enough Tinted Moisturizer.
Just Enough is a lightweight tinted moisturizer that conceals redness and evens out skin tone with light coverage. It improves hydration and protects skin's moisture barrier from water loss. It's the quickest way to feel put together without looking like you've done anything. It's simply your skin, but better.
The lightweight tinted moisturizer comes in a sleek squeeze tube and is available in 16 shades that correspond with the What the Foundation range, which makes color matching super easy. The formula is meant to conceal redness and an uneven complexion without drying it out. In fact, it contains hyaluronic acid to maintain, and even improve, the moisture barrier during wear. The texture is breathable and barely there, which makes it easy to apply using either your fingers or the brand’s Skin Brush.
“Go for a tinted moisturizer that allows you to apply a multi-use product over your SPF,” she tells Prevention. “I like a tinted moisturizer to actually cover naturally...I like when there is coverage with a tinted moisturizer so it basically looks like your skin is flawless and you’re not wearing anything.”
She uses it in her beauty routine too. “On days when I’m running errands and don’t want a lot of makeup, this is my go-to to just make me look and feel better,” Brown said in a press release. “It really is Just Enough.”
Brown loves that she can rely on the product regardless of what’s on her ever-changing agenda. “Every day is different,” she added. “Some days I come to my office. Some days I go to a shoot. Some days I get to go to the lab. And it’s really nice, when you’re running around town or you’re just having a normal day, to put on Just Enough.”
The morning of April 7, the day before launch, Brown shared an Instagram post that pulled back the curtain on the creation of the product—videos of shade swatching, packaging testing, and footage of the tubes being filled with the formula. “It wasn’t easy—I’m a tough critic,” Brown said of developing the tint. “But after a year of perfecting it, we have Just Enough Tinted Moisturizer. Hope you love it as much as I do. Meet your boost of confidence in a bottle tomorrow.”
The day has come. If you haven’t already, shop the rest of the brand’s everyday essentials below.
Kayla Blanton is a freelance writer-editor who covers health, nutrition, and lifestyle topics for various publications including Prevention, Everyday Health, SELF, People, and more. She’s always open to conversations about fueling up with flavorful dishes, busting beauty standards, and finding new, gentle ways to care for our bodies. She earned a bachelor’s degree in journalism from Ohio University with specializations in women, gender, and sexuality studies and public health, and is a born-and-raised midwesterner living in Cincinnati, Ohio with her husband and two spoiled kitties.
