I want to offer my deepest, most sincere apologies to everyone—my friends, boyfriend, roomies, etc.—who bought the Oura Ring at full price because of me. Why? Because it's Black Friday, dearest reader, and the shiny little smart ring is currently the lowest price it's ever been.
All the way through Cyber Monday (December 2), you can score up to $200 off Oura's Gen 3 ring depending on the color you choose. The brand is offering Black and Silver for $249, Brushed Titanium or Stealth for $279, and Gold or Rose Gold for $349. And if you aren't sure why that's a big deal, keep reading...
I'll shoot straight with you—yes, the Oura Ring has gone on sale before. And yes, it feels like there are a million not-so-discounted-discounts out there nowadays. But what's actually a huge deal is that Oura's Horizon ring (the smooth, uninterrupted design) was always significantly more expensive than their Heritage ring (exact same software, but with a plateau design)... until now.
This time around, the Horizon ring and the Heritage ring are both discounted so that they cost the exact same amount. This is the first time we've seen them put a bigger markdown on the pricier Horizon ring, people. The Silver and Black Horizon rings are $249 (that's $100 off), the Stealth and Brushed Titanium rings are $279 (that's $170 off), and the Gold and Rose Gold rings are $349 (that's $150 and $200 off, respectively). Yeah, I said TWO HUNDRED DOLLARS OFF. And, yes! You can snag the deal on Amazon!
And if you like the look of the Heritage ring, by all means, go for it! It has the exact same functionality and software. But if you've been wanting the smooth, luxe Horizon ring, now is the chance to get it at a truly rare discount—especially if you've been eyeing the gold ring, which is famously one of their more expensive options. This is the perfect opportunity to snag a serious discount on the gilded colorway.
shop Oura's (very) discounted Horizon rings
Oura Horizon Ring — Silver
Oura Horizon Ring — Rose Gold
And everyone wondering whether Oura's new Gen 4 ring is going to be on sale, unfortunately, it's not. They literally just launched their newest model, so if I had to guess, I'd say we won't be seeing a major discount on it anytime soon. But if you're interested in snagging one despite the lack of a Black Friday sale, they're finally off of pre-order and available to buy on the Oura website and Amazon.
Hannah is the Shopping Editor at Cosmopolitan, covering all things from chic home decor to trendy fashion finds, TikTok products that are actually worth your $$$, and the perfect gift to buy for your boyfriend's mom. She previously wrote for Seventeen and CR Fashion Book. Follow her on Instagram for hot takes on red carpet fashion and pictures of her office outfits that nobody asked for.
