Expert consulted: 
As a shopping editor who has covered Amazon Prime Day for three years running, I am constantly researching new tips and tricks to get the most bang for your buck on Amazon. We all know the popular online retailer is a treasure trove of savings during Prime Day, but its Coupons page takes discounts to a whole new level.
The best part? "You can stack these extra savings on top of Prime Day markdowns, maximizing your money saved," says Good Housekeeping's Editorial Commerce Director, Jessica Teich. Here's what you need to know.
What are Amazon Coupons?
"Like a traditional coupon, only digitized, Amazon Coupons are clippable savings that allow you to get an extra discount on a rotating selection of items," explains Teich. "The coupons tab is well-hidden on Amazon, and the discounts are ever-changing based on popularity and seasonality, so these really do feel like secret savings."
Can anyone use Amazon Coupons?
The under-the-radar coupon section is available to anyone with an Amazon Account, although we recommend signing up for Amazon Prime, as some of these coupons are exclusive to Prime members.
Where can I find Amazon Coupons?
On a desktop, navigate to "Today's Deals" at the top of the page. Then, use the right arrow to move through each deal category until you see "Coupons" at the very end (we meant it when we said they're hidden!). Click on "Coupons" to see all available coupons and add additional filters to narrow your search.
On the Amazon app, click on the three bars at the bottom of the homepage and choose "Deals & Savings," and then click on "Today's Deals." From there, toggle through the categories at the top until you get to the end and see "Coupons." You can click on "Filters" and add more based on what type of product you want to shop.
Once you enter Amazon’s coupon page, you may find yourself overwhelmed by savings. We recommend using the filters on the left side of the main page, in addition to the "Coupons" filter.
How do I use Amazon Coupons?
Amazon coupons must be clipped before making your purchase. On a product listing, simply click the box next to the orange coupon flag right below the price. Once you “clip” the coupon, it will be saved to your account and the discount will automatically apply at checkout.
Do Amazon Coupons expire?
Yes. Coupons are valid for a limited time only, according to Amazon. However, unlike traditional coupons which have an expiration date printed on them, these digital coupons currently do not appear to provide an exact expiration date. Instead, when a coupon nears its expiration, it will be placed into a section called "Expiring Soon." This section will appear at the top of your Amazon Coupon Homepage.
Are Amazon Coupons worth it?
"We love the opportunity to save extra whenever possible, so on one hand, yes — but don't get enticed by a steep deal on a not-so-good product," says Teich. "It's important to do your research on the items you're spending your money on ahead of purchasing. For example, you may be enticed by a steep vacuum deal for 80% off, but if you don't know or trust the brand, you may want to reconsider."
Instead, Teich says, "We recommend spending your hard-earned money on a top-tested item that will last you years, which may be a little pricier up front, but ultimately will save you money in the long term."
Amazon Coupon Deals on Top-Tested Brands
Elizabeth Berry (she/her) is the Updates Editor at the Good Housekeeping Institute where she optimizes lifestyle content across verticals. Prior to this role, she was an Editorial Assistant for Woman’s Day where she covered everything from gift guides to recipes. She also has experience fact checking commerce articles and holds a B.A. in English and Italian Studies from Connecticut College.
Jessica (she/her) is the director of editorial commerce and product reviews with over a decade of experience as a product tester, reviewer, writer and editor of beauty and lifestyle content. Previously she was the beauty editor at USA Today's Reviewed where she launched the Beauty vertical and tested hundreds of products and has covered trends for publications like The Boston Globe and The New York Times. You can usually find her sorting through piles of beauty products — and testing the best ones on camera.
