If there's one person who we can always count on for a great recommendation, it's Martha Stewart. The lifestyle mogul, writer and former model is legendary for her impeccable taste in everything from dinnerware to designer clothing, and her makeup favorites are no exception. ILIA's Limitless Lash Mascara is Martha's secret to long, defined lashes, and you can snag it for 20% off right now during Credo Beauty's sale.
A favorite among Stewart's celebrity peers like Jennifer Aniston, Kate Hudson and Laura Dern, ILIA's mascara is popular for its natural look yet buildable finish that lengthens lashes without making them look clumpy. This is achieved with a dual-sided wand that has short bristles on one side for evenly applying the mascara, and long, thin bristles on the other side to lengthen and separate lashes. Reviewers rave about how its organic shea butter and beeswax-infused formula lasts all day yet washes off easily.
Martha first shared her love for the product in a beauty routine video back in 2021 after receiving it as a sample. "I usually try everybody's makeup because you never know what's going to come across your desk that's really fabulous," she said.
Online shoppers agree with the hype. "This is my holy grail mascara," raved one Credo shopper. "It lengthens my lashes, adds volume, and is buildable to 2-3 coats when I want really dramatic lashes. It doesn't flake or transfer to my under eyes throughout the day."
Another five-star reviewer writes: "My favorite mascara, and [it's] the one I keep going back to even after trying others. The wand is perfectly shaped on one side to build volume, and then to comb it out with the other. It provides a natural look that can be built up with multiple layers. It washes clean and doesn't irritate my eyes."
We're not surprised to see that Martha is a fan of ILIA's minimalist beauty line. The brand is beloved for its skincare-first approach to makeup and is a staff favorite among our beauty editors.
Since we're always looking for ways to feel a little bit more like Martha, you can shop her go-to mascara at a discount — plus more best-selling ILIA products — until the Friends of Credo sale comes to an end on Monday, October 29.
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Lauren Gruber is an associate commerce editor at Hearst Magazines, where she writes for publications like Good Housekeeping, Cosmopolitan, Prevention, Country Living, House Beautiful, and more. She has over four years of professional experience covering a variety of lifestyle topics from home to fashion, with an advanced background in beauty and fragrance. When she’s not researching the most worthy Prime Day deals or hands-on testing all the latest perfume launches, Lauren is probably hanging out with her cat Serafina or flexing her AMC A-List membership at the movie theater.
You can find her previous work at Entertainment Tonight, Shop TODAY, USA Today, Self Magazine, L’Officiel USA, V Magazine, and Modern Luxury Media.
