Over three short seasons, Ted Lasso transcended from a pandemic-era fixation to a pop culture fixture. If eleven Emmy awards weren't proof enough, the Apple TV+ series now has its own collectible Barbie doll lineup, featuring familiar faces Ted Lasso, Rebecca Welton and Keeley Jones.
The Ted Lasso dolls are a failsafe gift for fans as the holidays quickly approach. What's more, season 3 punctuated a big bold question mark around the show's future. "Not knowing whether we'll get more of Roy, Keeley, Jamie, Rebecca and the AFC Richmond team has the fandom grasping for anything we can to stay connected to the franchise, including, of all things, a Ted Lasso Barbie doll," says Summer Cartwright, Firstfinds senior editor and committed AFC Richmond fan.
That said, trending product experts at Firstfinds predict the collectible dolls will sell out with speed based on how Mattel's Little Mermaid and Barbie the Movie dolls flew off the shelves earlier this year. Packaged inside commemorative boxes inspired by scenes from the show, they're sure to be popular with toy collectors, too.
Shop the entire three-piece Barbie x Ted Lasso doll collection from Mattel, ahead.
Ted Lasso Barbie Doll
Jason Sudeikis's Ted Lasso comes dressed in a blue AFC Richmond tracksuit, aviator sunglasses and sneakers, holding a soccer ball and coach's whistle. Best of all, the doll has Jason's instantly recognizable mustache and hairstyle. Its commemorative box re-creates the AFC Richmond locker room, complete with a "Believe" sign and suggestion box.
If you're only planning to buy one Ted Lasso Barbie doll, this is the one to pick. The $50 doll has already sold out on Mattel's website and is expected to sell out quickly on Amazon, too. Be sure to hang onto the packaging, as it'll significantly increase the doll's value should you decide to resell it later.
Rebecca Welton Barbie Doll
The Rebecca Welton Barbie doll comes ready for "biscuits with the boss." The AFC Richmond owner is dressed in a pink blouse and black trousers identical to an outfit Hannah Waddingham wore on screen, with statement jewelry and a fashionable handbag that's exactly the type she'd wear. Unlike the Ted Lasso doll's locker room packaging, the Rebecca Welton doll comes in a box inspired by her office.
Keeley Jones Barbie Doll
Inspired by Juno Temple's character, the Keeley Jones Barbie doll comes dressed for a night out in a pink dress and heels accessorized with hoop earrings, a dramatic fur stole and a pink purse. The doll's long blonde hair is styled into Keeley's signature high ponytail. Instead of a locker room or office, the packaging looks like a fancy dressing room.
Cartwright is hopeful there are more Ted Lasso dolls where these came from. "My dream would be a Coach Beard doll with a voice recording of him singing, or a Roy Kent doll that screamed or cursed when you pressed a button," she said, "but at least we have Ted, Rebecca and Keeley for now."
Sarah Maberry is a fashion and luxury commerce editor at Hearst Magazines, where she covers fashion, beauty and pop culture. A seasoned trend forecaster and fashion historian, she analyzes viral products and trends on a deeper level, helping readers determine what's worth buying. When she’s not writing for ELLE, Harper’s BAZAAR, Town & Country, Esquire, Cosmopolitan and other publications, she can be found roaming the Museum at FIT (her alma matter) or sewing her own couture while she binge-watches reality TV.
