3 Reasons to Shop Small in Amazon’s Store This Holiday Season

This marshmallow-y lounge set is a comfort-seeker’s dream. It delivers all the warm-and-cozies on contact, thanks to fabric that not only is incredibly soft, but also regulates body temperature and wicks perspiration. The story behind the family-owned brand will warm your heart, too: Co-founder Dennis Murphy designed the fabric to help comfort his wife, who was battling leukemia.

If just a sliver of light is enough to keep them awake until the wee hours, this mask set will save the day…well, night. It comes with a lavender-filled silk pillow and a cooling gel mask to soothe tired eyes.

Anyone battling frizz, heat or chemical damage is sure to get use out of a leave-in conditioner that helps restore strands back to life. From the company founded by celebrity hairstylist Helen Reavy, the vegan and cruelty-free cream is infused with a blend of nourishing ingredients like squalane and meadowfoam-seed oil, leaving hair soft and shiny without weighing it down.

JIGGY’s puzzles feature works by emerging female artists from around the world, with a percentage of sales going directly to them. This one is a collaboration with Jamea Richmond-Edwards, an interdisciplinary artist. Should your giftee want to save their work, each puzzle comes with its own glue for eternal preservation.

Perfect stocking stuffers, these scrunchies are crafted from 100% mulberry silk, which not only gives a ponytail or bun a luxe touch, but can help reduce friction that can lead to frizz, breakage and hair loss. Brand founder Danielle Jackson, a beauty writer turned entrepreneur, donates 10 percent of all proceeds to charities that serve chemotherapy patients and women in need.

Designed for any dude who wants to put his best face forward, this set of skincare essentials consists of a face wash, scrub and lotion that provide blemish control and lightweight hydration. The mission of the Black-owned business is as worthwhile as its products: The Scotch Porter Impact Fund has donated more than $320,000 to support nearly 69,000 men in need.

Shake things up at the next holiday get-together by gifting a game that breaks the ice, along with preconceived notions about your relatives, by posing 150 pressing questions such as “If our family had a show, what would it be called?” Expect some major laughs and aha moments as you play, and make meaningful connections with unexpected family members along the way.

Instead of buying them more tea, help sweeten their favorite hot beverage. This honey is not only produced right on the owners’ New Jersey farm, but it was made to meet the nutritional needs of their two children — the eponymous Zach and Zoe.

A candle that conjures instant curling-up vibes, with aromatic notes of orange, cinnamon, clove, vetiver and pine, is a good way to go for someone you don’t know well outside the office. The woman-owned business that makes it by hand from soy wax started in the founder’s basement in 2014.

As a thank-you for all the kisses, cuddles and unconditional love, your pet deserves a little pampering in return — so give them this lick-safe balm that eases cracked and chapped paws and noses. Made from natural ingredients, the soothing salve was conceived when the founder discovered the therapeutic benefits of spa time for her dog Luna, who had a bone disorder. The Hispanic-owned business also puts a portion of its proceeds toward pet-food donations for shelters in need.

This complete crochet kit for beginners comes with everything they need to craft cute little animals like a pro. The AAPI-owned brand aims to provide novices with an easy way to learn crochet, and prove once and for all it’s never too late to learn something new.

Powered with all the hottest tech — red LED, hypersonic infusion and thermal therapy — this portable tool is designed to minimize the appearance of wrinkles and dark circles, improve skin elasticity and support blood flow for a radiant glow. It’s basically a spa service in the palm of their hand.

Instead of bringing an expected bubbly, treat their taste buds to gourmet sparkling soda that’s free of artificial preservatives, colors and flavors. They’re great in cocktails or on their own as a refreshing non-alcoholic drink.

Infused with vitamins and electrolytes and with no artificial ingredients, flavors or colors, this blend is nothing like the grocery-store margarita mix that’s been collecting dust in their pantry. The LGBTQIA-owned brand was created by founders who sought to create better-tasting, better-for-you cocktails and mocktails. We’ll drink to that.

Help them keep their new diamond sparkling with this jewelry cleaner from family-owned brand Shinery. It’s made from plant-derived surfactants, is safe on all metals and gemstones and even helps soften and moisturize hands (they don’t need to take the ring off to wash it!).

All the tools they need to prepare pastries worthy of a patisserie can be found within this beginner kit. The female home chefs behind the brand created it to help simplify culinary techniques without sacrificing delicious results.

If showing up well-coiffed (even on weekends) is their MO, this brush dryer is the gift to get. It features an oval-shaped titanium barrel that allows users to get close to the root for more lift, tug-resistant bristles for knot-free styling and three settings (high, low and cool) so they can customize their blowout.

This AAPI-owned “edutainment” business was founded by a mom looking for creative ways to provide meaningful screen-free time for kids in the midst of the pandemic. From that origin came this wipeable workbook filled with fun learning games.

Footnanny, founded by celebrity pedicurist Gloria L. Williams, has made an appearance on Oprah’s Favorite Things list 10 years in a row. This year’s pampering selection contains everything they need to revive dry, callused and tired feet, including eucalyptus soaking salts and a protein cream.