20 Indigenous and Native-Owned Businesses to Shop
Whether you're searching for beauty products, home goods or something in between, buying from these brands is the perfect way to celebrate Native American Heritage Month.
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Right now, there are 574 federally recognized tribes in the United States, with many more working towards recognition. In the U.S., "Native American" is the most common term for the larger group, but many people prefer to use "American Indian" or "Indigenous American" instead. The National Museum of the American Indian notes that when referring to these groups, it's best to use the individual tribal name when possible. Recognizing tribal affiliation is one way to honor our nation's rich indigenous culture. When in doubt, ask people what term or tribe name they prefer you use.
In 1990, President George W. Bush declared November Native American Heritage Month, also known as American Indian and Alaska Native Heritage Month. Since then, the interest in learning about the rich culture, traditions and history of America's original land-owners has steadily increased. One important way to support Indigenous communities is to purchase items from Native and Indigenous-owned companies.
Native American-made products are as varied as the cultures they come from. And you can be sure that what you get will be truly unique. Many of the products from the companies on our list are made with traditional methods and hand-sourced goods. Whether you’re looking for a new pair of earrings that will earn endless compliments, a bespoke hat that will elevate any outfit or beautiful pottery to pass down through generations, there are plenty of Native and Indigenous-owned businesses for you to shop and support this season. With the holidays right around the corner, these companies are a great place to start checking things off your holiday shopping list.
To learn more, check out our guides below:
All About Native American Heritage Month | Books by Native American Authors| Famous Native Americans to Know
Sage & Oats Trading Post is a Native-owned, brick-and-mortar boutique retail shop in downtown Helena, Montana, offering Intertribal gifts that celebrate indigenous diversity. Now, you can find a wide variety of their offerings on Etsy, like these sun catcher stained-glass feathers made by an Apache artist.
SheNative believes that real confidence and beauty comes from knowing who you are and where you come from. Their handmade leather handbags, jewelry like these beaded fringe earrings and accessories are made by Native artists through techniques that are handed down from generation to generation.
In 2016, Quapaw Nation and the Business Committee wanted to improve the quality of coffee offered in the casinos and restaurants, leading to the creation of OH-GAH-PAH Coffee. Four of their most popular blends are available online, including this House Blend that’s inspired by the journey of the Quapaw tribe from Arkansas downstream to Oklahoma.
B. Yellowtail provides economic opportunities for Native businesses by featuring up-and-coming Native artists who create jewelry, accessories, and other handmade goods, especially for the company. Each item is a representation of authentic Indigenous designs and artistry.
Ginew is the only Native-owned denim company in the world. Using Ojibwe, Oneida and Mohican heritage as a foundation, the company creates premium apparel and accessories like these versatile jeans. Ginew jointly crafted their first belts from their wedding buffalo, which was hunted, prepared, tanned, and hand-dyed by them and their families. Ginew's leather goods are made with pre-industrial methods, heirloom leather-working tools, and vintage patterns.
TPMOCS offers authentic, handcrafted Native American moccasins for beginning walkers up to size 7. Each pair is beautifully made with ethically sourced leather. Proceeds from sales go to the Blackfeet Indian Reservation located in Northwestern Montana.
Trickster Company is an indigenous-owned design shop aimed at promoting indigenous designers and supporting Northwest native culture. Check out their collection of one-of-a-kind prints, including this Rabbit silkscreen that was hand-signed, titled, and numbered by artist Rico Worl.
ThunderVoice Hat Co. carries on the lineage of Native fashion through their handmade Navajo hats. These iconic hats, which come in a variety of colors and styles, are hand-sourced, steamed and shaped to fit each buyer's head. There are new hat releases every Wednesday because they sell out fast. Offerings also include hat bands, hat accessories, tribal blankets and more.
Each Kotah Bear product is a piece of art, handmade by Native makers. Owners Kotah and Misty are both members of the Navajo Nation. The owner’s nickname, Kotah, is from the Lakota (Sioux) tribe and means "friend." This beautiful blanket would make a great baby gift or as a piece of cozy decor.
Medicine of the People
Owners Leonard Marcus and Virginia Boone pride themselves on being one of the most traditional Native herb companies in the U.S. Each handmade product, like this cherry-flavored lip balm, melds tradition and culture with health and wellbeing.
Eighth Generation is a Seattle-based art and lifestyle brand owned by the Snoqualmie Tribe. Their products are a unique mix of Native art influences and their urban environment. Give this mug to the coffee-drinker in your life who likes statement sippers.
This Los Angeles-based company specializes in clothing design and content that strives to increase visibility and awareness of Indigenous people, like this super-soft oversized ref flannel shirt.
Bison Naturals’ products are made from organically, naturally and locally sourced ingredients. All products, like this red lavender soap, are 100% vegan and are dye and perfume free, so they're suitable for sensitive skin.
If you sign up for Raven Reads’ seasonal subscription, you’ll get a curated selection of indigenous goods, include a book written by a Native author, a letter from that author or box curator, a printed culture card to learn more about them, a literature-themed trinket and a craft. There’s also a junior subscription, for kids five and up.
Owned and operated by Cece Meadows, a Xicana/Indigenous woman, Prados Beauty offers everything from eyeshadow palettes to makeup brushes. The company donates a portion of all proceeds back to charities and causes that support Indigenous communities.
Owner Arianna Lauren is a member of the Quw’utsun/Cowichan Tribes. She combines Native ancestral knowledge and Native plants to create lotions, salves, candles (like this tobacco-scented jar candle) and more.
Séka Hills sells a wide variety of artisanal goods including honeys, olive oils, nuts, wines and gift baskets. Each product is hand-sourced from the land in Northern California’s Capay Valley.
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Cheekbone Beauty is an Indigenous-owned and founded sustainable make-up company. With every purchase, like this nude lip color set, Cheekbone makes a donation to Indigenous youth that helps to address the educational funding gap, and create a space in the beauty industry where Indigenous youth feel represented and seen.
The delicate jewelry from Etkie fuses traditional techniques with modern design. The company employs a select group of Native artists who bring the culture of the Southwest into every piece, like this gorgeous beaded cuff.
The name ACONAV represents the cohesion of cultures between its founders, Loren (Acoma Pueblo) and Valentina (Navajo) Aragon. The couture fashion brand hopes to empower and strengthen Native women through positive and respectful representation of Native culture in the fashion world.
Christina Montoya Fiedler is a Los Angeles-based freelancer with over 15 years of experience writing for online publications. Her work can be seen in Good Housekeeping and Woman's Day, where she covers everything from gift guides to personal essays. She holds a B.A. in English from Chapman University and is working toward her Early Childhood Education teaching credentials. She is proud to be of Native American (Ohkay Owingeh) and Mexican American descent.
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