50 Black-Owned Brands on Amazon You Need to Know About

Adwoa Beauty founder Julian Addo is shaking up the haircare industry with her brand's curl-loving products. "I honestly just wanted to develop a brand that offered people with textured hair something different — a more elevated experience," she told Good Housekeeping.

What you should buy: Not only does this Kalahari melon, raspberry and strawberry-infused gel smell amazing, but its lightweight gel texture is designed to calm frizz while keeping curls looking bouncy and full.

Frustrated by the lack of diverse skin tone representation in lingerie and intimates, Ade Hassan wants to redefine "nude" with Nubian Skin. Her brand offers tights, underwear, bras and more in a range of shades to complement deeper skin tones.

What you should buy: These semi-matte sculpting tights give the illusion of bare skin while shaping the waist and hips. They're available in four colors: berry, cinnamon, caramel and cafe au lait.

If you're a fan of the YouTube series Hot Ones, you might recognize this product. Hot N Saucy's Garlic N Peperoncini sauce was featured on the show's 14th season, tasted by the likes of Priyanka Chopra, Paris Hilton, Jennifer Garner and Kenan Thompson. Each sauce is made in small batches by Chef Sam Davis-Allonce.

What you should buy: The famous Garlic N Peperoncini flavor has a pleasant, mild kick and a zesty flavor that's perfect on wings, salads, burgers and more.

Keep dry skin at bay with Mother's Shea Eu'Genia. This line of moisturizing hand and body butters was created to empower female workers in Ghana by providing job opportunities and fair wages — plus, 15% of the brand's proceeds are donated back to its female workers in the form of an education fund.

What you should buy: This totally gift-able tin of whipped shea butter is a favorite among Amazon reviewers for its rich, luxurious texture. It comes in several decadent scents including this crowd-pleasing vanilla.

Sisters and entrepreneurs Lamia Haley and Kristen O'Meally believe teaching diversity plays a vital role in children's development, which is why they started Kids for the Culture. The mom and educator duo's brand offers a variety of interactive, educational games and books to help children learn self-love, diversity, empathy and more.

What you should buy: This 48-piece puzzle is equal parts fun and informative with illustrations of cultures across the world, and it's specifically designed for children ages 3 and up.

Melt Fit is a welcome addition to the activewear world with its size-inclusive workout gear — and it recently made the cut for Oprah's 2024 Favorite Things list. The brand's understated leggings, sports bras and accessories are designed to take you from yoga to brunch in style.

What you should buy: This Oprah-adored jacket features contoured seams that flatter your figure, two handy pockets and cozy thumbholes for a sporty look. Shop it in two playful purple hues.

Founded in 2019 by New York-based entrepreneurs Nancey Harris and Tracy Green, the brand offers optical frames and sunglasses that complement diverse face shapes. The brand draws inspiration from their founders' African, Caribbean and Latin heritage with vibrant, colorful designs.

What you should buy: With its Baby Shark motif and a fit that's designed to accommodate little faces, this pair of optical glasses from Vontélle's Nickelodeon collab is sure to be a hit with kids. It's available in three fun colors, plus a sunglass design.

A sunscreen that's completely white cast-free? Look no further. Created by Shontay Lundy in 2016, Black Girl Sunscreen's line of clear SPF options is designed specifically with melanated skin in mind. The brand's product lineup includes SPF lotions, sprays, lip oils and more.

What you should buy: This ultra-popular SPF 30 sunscreen lotion was named our experts' best reef-safe sunscreen for dark skin, thanks to its oxybenzone and octinoxate-free formula that moisturizes with joboba and avocado oils.

Dog treats often come with complicated ingredient lists and additives galore. Barbara Clarke-Ruiz and her husband Jose Luiz sought to change that with Lick You Silly, their premium pet brand that uses only natural ingredients.

What you should buy: These treats from Lick You Silly are made from 100% USDA-inspected freeze-dried beef or chicken liver. They are made to be soft and easily digestible, making them great for puppies and dogs of all ages.

If you've ever struggled to fit all of your hair in an elastic without snapping, PuffCuff just might be the answer. Ceata E. Lash created the brand after realizing that there weren't enough products for her thick hair. Her solution? The PuffCuff, a modern twist on the trusty banana clip.

What you should buy: PuffCuffs are designed to keep your hair in place without causing unnecessary and painful pulling and tugging. This value pack includes five mini clips for all of your hair needs.

Started in Harlem and inspired by Senegal, Ami Colé celebrates melanin-rich skin with its pigmented, shade-inclusive beauty products. Founded by Diarrha N'Diaye-Mbaye, the brand utilizes ingredients like baobab seed oil, hibiscus extract and vitamin E for a glowing complexion.

What you should buy: One of Ami Cole's best-sellers is the Multistick Lip and Cheek Tint, which comes in four stunning shades to flatter your skin. This product was even included in Oprah's Favorite Things list in 2023 for its easy application and seamless blending.

Founded by actress Tracee Ellis Ross, Pattern Beauty has made big waves in the industry, as all the products focus on the haircare needs of the "curly, coily and textured community." Pattern offers an impressive suite of shampoos, styling gels, hair dryers and combs to help care for your curls.

What you should buy: This leave-in conditioner has been touted by Tracee as her "holy grail," and many Amazon users agree. Reviewers praised its smoothing effect and how the product doesn't weigh down their curls.

Rihanna is known for many things: her record-breaking music career, a pioneering beauty brand, Fenty Beauty, her iconic fashion moments and more. The star's lingerie and loungewear brand is popular for its size-inclusive designs, stylish yet comfortable silhouettes and body-positive messaging. While the widest range of styles are found on the brand's website, you can shop some of Savage X's best-selling pieces at Amazon.

What you should buy: This three-pack of boxer briefs comes in sizes XS to 4XL and three colors. It's made of 100% cotton and machine-washable, according to the manufacturer.

Looking to cut down on your caffeine intake? Check out Sip Herbals' selection of caffeine-free herbal teas. As seen on Shark Tank, Sip Herbals uses a blend of chicory root, dandelion root and carob for a satisfying taste without the caffeine jitters.

What you should buy: Sip Herbals comes in a bunch of different flavors, but reviewers rave about this dirty chai alternative. "It felt like a little Christmas in a mug," said one happy shopper.

Following a long, bumpy car ride in Kenya that left her hair broken and brittle from rubbing against the headrest, Grace Eleyae founded her eponymous line of protective hair products. It all started with the Slap Cap, a satin-lined cap designed to prevent hair damage while looking chic enough to wear out and about, and has since expanded into protective pillowcases, hairbands and more.

What you should buy: The brand's original Slap Cap is lined with charmeuse satin that's designed to lock in your hair's moisture and protect against damage. It's available on Amazon in a variety of cute colors to suit your style.

Telfar Clemens' fan-favorite purses are everywhere these days — including Oprah's Favorite Things list! The lifestyle maven called Telfar a "star," and praised his popular shopping bag for its roomy interiors and street style.

What you should buy: At 4.75 inches tall by 4.75 inches wide and 3 inches deep, this Telfar shopping bag is the perfect size for fitting all your essentials — but you can also shop the Medium size which easily fits a laptop.

OUI the People stands out for its ethos rooted in nourishing people's bodies. "I landed on the 'Oui' because I felt like beauty was always telling you no and all the things you weren’t doing right," founder Karen Young told Good Housekeeping. "I wanted something that always said 'yes' to people, 'yes' to bodies."

What you should buy: This lightweight, vitamin E-infused body lotion is designed to hydrate skin without feeling too heavy — and it looks great on your countertop to boot. Plus, this orange blossom scent is hands-down delightful.

Husband and wife duo Olowo-n’djo Tchala and Prairie Rose Hyde started Alaffia in 2004 with a desire to uplift and empower African communities. Their budget-friendly, shea-infused skincare helps promote maternal health and environmental sustainability through its partnership with the Global Alliance for Empowerment.

What you should buy: This GH Beauty Award-winner (and our experts' top-tested natural body wash) wowed our testers with its minimal ingredients and sensitive skin-friendly formula. "It smelled invigorating but not overpowering, and my skin didn’t feel tight post-shower,” said one of our testers.

Melanin-rich complexions have their own unique needs when it comes to skincare, which is why Ndidi Obidoa and Chinelo Chidozie created Bolden. The skincare brand's moisturizers, cleansers, toners and more address hyperpigmentation, acne and more, with cute packaging to boot.

What you should buy: Bolden's SPF moisturizer is a favorite among reviewers for its white cast-free and sensitive skin-friendly formula. It's made with vitamin C, which can help brighten dark spots.

If you're a fan of of Amazon Prime Video's popular TV show Making the Cut, you might recognize this brand's bold, colorful designs. Pantora is a Black-owned brand created by Andrea Pitter, the show's season two winner. Combining classic silhouettes with modern textiles, Pantora offers wearable statement pieces at a budget-friendly price.

What you should buy: One of our favorite pieces from the brand includes is this sheer organza button-up, which looks super chic when layered over bralettes, turtlenecks, tank tops and more. It comes in sizes XXS to 4XL and five different colors, like this tiger print.