- Today star Jenna Bush Hager shared one of her new beauty favorites in a video posted on Instagram.
- Partnering with It Cosmetics, the TV host shared she's loving the brand's Do It All Radiant Concealer.
- Priced at $30, shoppers can buy it on It Cosmetics' website, Sephora, Ulta, Nordstrom and Macy's.
When it comes to sharing her beauty and skincare favorites, Jenna Bush Hager isn't one to gate-keep. Now, the Today show host is sharing a new staple in her routine — and she's cluing her followers in to why she loves it.
On April 22, Jenna surprised her social media fanbase by posting an Instagram video shot from the comfort of a moving car. As for the purpose behind the snippet, she revealed she was partnering with her "favorite" makeup brand It Cosmetics to talk about a product she's been loving lately. As she shared in the caption, it seems like she can't get enough of using the It Cosmetics Do It All Radiant Concealer when she's on the go between work and being a mom to her children Mila, Poppy and Hal Hager (who she shares with husband Henry Hager).
"Being a working mom means early mornings, busy nights, and everything in between," she wrote in the caption. "My secret to doing it all is the @itcosmetics Do It All Concealer! Sometimes I need a quick touch up and one click of this concealer does it all - it plumps, conceals, hydrates, and brightens!"
Priced at just $30, shoppers can pick up the It Cosmetics Do It All Radiant Concealer at a number of stores. Along with it being sold on It Cosmetics' official website, folks can buy it at Sephora, Ulta, Nordstrom and Macy's.
As far as what to expect from the It Cosmetics Do It All Radiant Concealer, the brand claims it's a "4-in-1 medium coverage concealer" that brightens dull skin and leaves it hydrated for up to 24 hours. Along with spot concealing and color correcting, the brand claims the product won't settle into lines.
Shoppers also can't seem to stop raving about the product online. "This concealer is a little miracle in a tube! Super pigmented, so a tiny bit goes a long way," one customer wrote on It Cosmetics' website. "It goes on so smooth and blends into skin so seamless it’s like you’re not wearing anything while having great coverage. Not drying at all," another said. "This concealer blends good, I love the coverage and finish that it gives you, the shade looks good on me and l love the packaging, this concealer will be in my makeup routine everyday," a different buyer added.
Shop more of Jenna's beauty and skincare favorites below:
Aquaphor Advanced Therapy Healing Ointment
The Ordinary 100% Organic Rose Hip Seed Oil
Maison Louis Marie No.04 Bois de Balincourt Travel Spray
As the entertainment and news associate editor for Good Housekeeping, Adrianna (she/her) writes about everything TV, movies, music and pop culture. She graduated from Yeshiva University with a B.A. in journalism and a minor in business management. She covers shows like The Rookie, 9-1-1 and Grey's Anatomy, though when she’s not watching the latest show on Netflix, she’s taking martial arts or drinking way too much coffee.
