Hallmark is making a major change when it comes to how fans can watch their content.
Ever since 2022, Hallmark has been working with Peacock to help fans stream some of their favorite TV shows and movies. Whether it be watching new episodes of When Calls the Heart or tuning in to the network's plethora of Hallmark Christmas movies, Peacock was an easy way to get all the latest content without needing to access a TV.
Well, prepared to be disappointed, Hallmark fans. According to a new announcement from TVLine on April 22, it looks like Hallmark and Peacock's arrangement will officially come to an end on May 1, 2025.
So, what was the reason behind Hallmark and Peacock ending their partnership after all this time? While the network hasn't explicitly shared a reason behind the move, it likely has to do with the fact that Hallmark launched their own streaming site, Hallmark+, back in September 2024.
Given how the majority of Hallmark's content (including new shows like Celebrations With Lacey Chabert and Finding Mr. Christmas) are now accessible on Hallmark+, it's likely the network felt it would be better if viewers have a singular place where they can watch everything without needing to jump between streamers.
Even though it's unclear how this will affect the future of Hallmark's content, fans expressed strong feelings on the matter when it came to how to watch The Way Home season 3 back in January 2025. The show was initially only going to air the installment on Hallmark+, but fan outcry led to a switch-up in how folks could watch the show. After that, viewers were once again able to see The Way Home season 3 both on Hallmark and on Hallmark+ (where new episodes dropped the day after they premiered on TV).
It's also important to note that fans can already subscribe to Hallmark+ before all Hallmark content leaves Peacock next month. The streamer currently costs $7.99 per month (or $79.99 per year) to subscribe to, and folks can create their own accounts and watch whatever they like from Hallmark on there.
As the entertainment and news associate editor for Good Housekeeping, Adrianna (she/her) writes about everything TV, movies, music and pop culture. She graduated from Yeshiva University with a B.A. in journalism and a minor in business management. She covers shows like The Rookie, 9-1-1 and Grey's Anatomy, though when she’s not watching the latest show on Netflix, she’s taking martial arts or drinking way too much coffee.
