- Bobbi Brown, 67, just shared the eyeliner she loves for making the eyes “stand out.”
- The Gel Liner is exclusive to The Bobbi Kit 4.0—a set containing four beauty products, a brush, and an exclusive Tyvek makeup bag.
- The liner is “really dense, glides on easily, [and] stays on a long time,” Brown said.
We can always count on makeup pro Bobbi Brown to clue us in on the best beauty products and makeup tips to help us look and feel our best at every age. The Jones Road Beauty founder has dropped many miracle products over the years and is now sharing her tips (and the eyeliner she loves!) for making the eyes “stand out”—exclusively available in The Bobbi Kit 4.0.
Jones Road Beauty The Bobbi Kit 4.0
The Gel Liner in Brown is a new product that is (for now) only in the kit. Not only is the innovative formula water-resistant but “it’s really dense, glides on easily, [and] stays on a long time,” Brown explained of the product. “It’s really smooth to go on. You can double layer it over a powder, [or] over a pencil. This really makes the eyes stand out,” she added. The kit also comes with a new brush called the Precision Eyeliner Brush. It’s an angled brush that pairs perfectly with the Gel Liner.
The Bobbi Kit 4.0 also includes an exclusive Mini Miracle Balm in your choice of Pinched Cheeks (medium rosy-pink) or Cocoa Bronze (deep plummy-bronze), Brown’s “favorite” Just a Sec shadow in Cool Brown, and a Lippie Stick in Me (cool nude). These products, along with the Gel Liner and Precision Eyeliner Brush are all bundled in a limited-edition Jones Road Beauty makeup bag.
Brown shared on Instagram that the kit was launched in celebration of Jones Road Beauty’s fourth birthday. “Every year in honor of the brand’s birthday we like to share an un-launched product...so you guys get a peak of what’s to come,” Brown wrote, speaking about the Gel Liner. “This year I am so excited to introduce a product we have been perfecting that I’m super proud of. Those who know, know…it’s a reinvention of a product I accidentally created or invented decades ago which created a new category in the industry. Hope you guys love it as much as I do.”
If you’re wondering the best way to use this standout product, you’re in luck. Included in Brown’s post is a video detailing exactly how the makeup pro likes to apply the Gel Liner.
“The way to apply it is to gently pull the lid but have the eye closed so you can get right into the lash line,” Brown explains in the video. “I start at the outside, I gently go in with the brush, and the trick is to go less dense as you get to the inner corner of the eye.” The formula is also very user-friendly, as Brown explains that “you have a second of play time before it locks in” in case you need to fix the liner shape...but, “once the liner is on—it stays on.”
If you’ve been looking to try out some Brown-approved Jones Road Beauty products, this kit is your perfect chance. But we suggest adding it to your cart ASAP as the kit will likely sell out fast if history is any indication.
Looking for even more of the beauty pro’s favorites? Check out some of her past recommendations below.
Jones Road Beauty The Lippie Stick
Jones Road Beauty Miracle Cream
Jones Road Beauty The Oil Stick
Jones Road Beauty What The Foundation
Jones Road Beauty Miracle Balm
Shannen Zitz is an Assistant Editor at Prevention, where she covers all things lifestyle, wellness, beauty, and relationships. Previously the Editorial Assistant at Prevention, she graduated from the State University of New York at Cortland with a bachelor's degree in English. If she’s not reading or writing, you can probably find her frequenting the skincare and makeup forums on Reddit or hogging the squat rack at the gym.
