Yellowstone fans, Rip Wheeler has officially added a new venture to his ever-growing career portfolio.
In early August, fans of the hit Paramount Network drama were ecstatic to learn that Cole Hauser had plans to launch a coffee company called Free Rein. After weeks of teasing what his followers could expect from the brand, the actor went on Instagram this week to reveal that his passion project was officially available for purchase online. He also disclosed that there's a special philanthropic element that comes with ordering the product and its associated merchandise.
"I am proud to share that @freereincoffeecompany and merch is now available at freereincoffee.com," he wrote on October 11. "A portion of proceeds benefit the Special Operations Warrior Foundation. Now, get up and get after it!" According to the organization, the foundation is a "nonprofit that empowers families of the fallen and severely wounded Special Operations Warriors."
Given how Cole's initial announcement sent fans ablaze with excitement, seeing his astounding career update naturally had people rushing to the comments to congratulate him on the business venture.
"I just received mine yesterday!! I can't wait to try it!!" one person wrote on Instagram. "Congratulations!!! Hard work, dedication and focus win again. 🔥," another exclaimed. "Drinking my first pot this AM! Great coffee! ☕️," a different follower declared.
According to an official press release, Cole's company dropped six different blends that come in either a coffee bag (retailing at $15.99 per piece) or a K-Cup version (retailing at $11.99 a box). What's more, the brand also released exclusive merchandise that folks can buy alongside their coffee, which includes hats, T-shirts and various mugs.
As for how he feels about the launch of his new brand, Cole shared a heartfelt message on Free Rein's Instagram the same day the coffee debuted for folks to buy online.
"I'm excited to share that Free Rein Coffee is available for purchase! Bold flavors. Small batch. 100% roasted in the USA. Just plain good coffee.
As a nation built on dreams and aspirations, we want to inspire the go-getters, the dreamers, and the believers to fuel their pursuits. Just as the American Dream knows no boundaries, we aim to exceed expectations and create a legacy of our own—one that is deeply connected to our roots and the core values that shaped us.
I am so excited for everyone to finally have their hands on this coffee!"
Congrats, Cole!
As the entertainment and news associate editor for Good Housekeeping, Adrianna (she/her) writes about everything TV, movies, music and pop culture. She graduated from Yeshiva University with a B.A. in journalism and a minor in business management. She covers shows like The Rookie, 9-1-1 and Grey's Anatomy, though when she’s not watching the latest show on Netflix, she’s taking martial arts or drinking way too much coffee.
