Sam Heughan sure knows how to make nature look good. At least, he knows how to do it while he has a camera on him.
ICYMI: The Outlander star filmed an ad for his company Sassenach Spirits, and fans are totally feeling the sultry cowboy vibes he's giving off. A few days before National Tequila Day on July 24, Sam posted a short video to promote El Tequileño The Sassenach Select Double Wood Reposado. Riding a horse underneath the sun and wearing a straw cowboy hat, the Men in Kilts host looked exceptionally rugged as he took viewers through the process of making one of his drinks.
"#NationalTequilaDay is upon us!" Sam captioned the July 19 clip on Instagram. "Make #SassenachSelect your choice. Grab your bottle in time to celebrate this Sunday ... Sláinte and Salud 🥂."
Outlander fans were impressed by the clip for several reasons, including his look and his involvement in the process of making the tequila. "D--- … I’ll take one please 😉🔥🔥🔥❤️," one follower wrote. "Love seeing the processing of the agave. 🔥," a different person said. "Time to make a spicy margarita! 🙌🌶," another replied.
It's clear the Scottish actor has figured out how to tap into a lucrative market, and he's been very successful at it too. His original line of Sassenach Spirits recently won Gold at the 2022 International Spirits Challenge and earned a Double Gold medal at the New York World Wine and Spirits Competition in September 2021. As for the Sassenach Select, it was awarded a Master Medal.
In February, Sam surprised fans with an announcement about Sassenach Spirits expanding and he later revealed to Forbes what drew him to pursue tequila. “It’s a very dear place and they’re very similar actually, the Mexican culture and the Scottish culture," he told the outlet. "This love of storytelling and celebration and family. We just feel really honored to be part of that family.”
Sam is nothing but intentional with all of his work from Outlander to Sassenach drinks.
As the entertainment and news associate editor for Good Housekeeping, Adrianna (she/her) writes about everything TV, movies, music and pop culture. She graduated from Yeshiva University with a B.A. in journalism and a minor in business management. She covers shows like The Rookie, 9-1-1 and Grey's Anatomy, though when she’s not watching the latest show on Netflix, she’s taking martial arts or drinking way too much coffee.
