In early September, Colossal — a company that runs national online contests to raise money for charity — officially opened voting for its Baby of the Year Competition. In addition to a $25,000 prize, the winner will also appear in an ad campaign in an upcoming issue of Good Housekeeping. According to Baby of the Year rules, you can cast one free vote every 24 hours. Additional votes require a donation.
Our staff has seen confusion among parents on social media relating to the competition. We've also received emails and calls from readers with questions about it.
In response, we'd like to make it clear that Good Housekeeping and our parent company, Hearst, have not been involved in the development or management of the Baby of the Year contest. Colossal.org runs the Baby of the Year competition as part of a fundraising campaign on behalf of DTCare, a 501 (c)(3) charity and purchased a paid advertisement in Good Housekeeping magazine to feature the winning baby in an upcoming ad campaign.
In a press release, Colossal CEO Mary Hagen said, "We've seen tremendous excitement about Baby of the Year, and we are committed to maintaining the highest standards throughout the entire process. The Rules and Terms and Conditions are publicly available, and we always encourage participants to familiarize themselves with them before entering and throughout the competition."
If you have any direct questions about the Baby of the Year contest, you can email hello@babyoftheyear.org to reach their support team or visit their FAQ page.
