Shopping from Black-owned brands is one of the many ways to be an ally and show support to a community that has been deeply affected by systemic racism (FYI: Black business owners are turned down for loans twice as often). Not only does buying Black uplift marginalized entrepreneurs and creatives, but it brings visibility to a more diverse range of products and services that are otherwise underrepresented on the market.
Supporting your local Black-owned businesses is an excellent place to start, but we've also compiled a list of brands that Good Housekeeping editors and Good Housekeeping Institute product analysts personally love. What's more, many of these brands are conveniently available to shop on major retailers like Amazon.
We hope that you'll find some new favorite beauty, fashion, food and more products that you will continue to shop long-term — and, because we're just scratching the surface with these recommendations, we promise to continue updating this list.
Discover even more new brands to try by checking out our favorite categories:
Black-owned brands on Amazon | Black-owned clothing brands | Black-owned soap companies | Black-owned gift ideas
Beauty
Adwoa Beauty
Julian Addo's haircare line — named after her traditional name, Adwoa — comes after her three-decade hair styling career in the industry. After seeing a lack of products for multi-cultural hair textures, she launched her non-toxic brand in 2017 that's designed with moisturizing ingredients for all genders. You can shop several of Adwoa's best-selling products at Sephora.
Alaffia
Alaffia offers sustainable, fair trade skin and haircare products for the whole family, from shampoos to face and body washes, in large sizes at affordable price points. The company's products contain ingredients like shea butter and coconut oil, and its Authentic African Black Soap even won a Good Housekeeping Sustainable Packaging Award in 2019. Product sales also help fund the brand’s foundation, which gives back to the African communities that harvest their ingredients. You can even shop the brand on Amazon for fast and effortless shipping.
Ami Colé
Enhancing one's natural beauty is something that the team at Ami Colé has in the bag: All products are designed to highlight, rather than cover up. The brand's skin tint is a sheer liquid cream available in six melanin-rich shades and the lip treatment oil is truly flattering for all shades. Shop Ami Colé directly at the brand's website, or at Sephora and Amazon.
Bee Love
Bee Love employs formerly incarcerated individuals as a way to offer them a fresh chance at establishing a new life. True to its name, the company makes everything from honey to honey-infused skincare products like indulgent body balms and sugar scrubs.
Beauty Stat
A trusted source for beauty and skincare advice, New York cosmetic chemist Ron Robinson has channeled his passion for innovative skincare ingredients and technologies into his own boutique skincare brand. Using a patented technology that encapsulates Vitamin C to make it shelf-stable and prevent degradation from light and air, his serums and moisturizers caught the attention of the chemists in GH’s Beauty Lab. The brand is also available to shop at Amazon and Dermstore.
Black Girl Sunscreen
Frustrated by a lack of SPF options that didn't leave a white cast on deeper skin tones, Shontay Lundy created Black Girl Sunscreen: a completely clear SPF 30 lotion with melanated skin in mind. Since the brand's 2016 launch, it has expanded its line of products to kids' sunscreens, spray-on sunscreens, SPF lip oils and more. You can find Black Girl Sunscreen at Amazon, Target and Ulta.
Black Radiance
The mission of Black Radiance is quite simple: to empower women of color around the world to own their unique beauty. Black Radiance offers products that celebrate self-acceptance and inner strength.
Bolden
Created by sisters-in-law duo Ndidi Obidoa and Chinelo Chidozie, California-based beauty brand Bolden is all about designing skincare for richly pigmented skin. Its cruelty-free products address a variety of concerns from acne and dryness to dark spots and hyperpigmentation.
Bread Beauty Supply
Not only does Bread Beauty Supply have some of the coolest product packaging on the market, but its line of haircare for all types and textures has made quite the splash on social media for its deeply hydrating formulas. You can find the brand at major beauty retailers like Ulta and Sephora.
Briogeo
If you don't know about this amazing hair care brand, you're missing out. The Be Gentle, Be Kind shampoo and conditioner will leave your hair feeling fresh, vibrant and soft. Bonus: No harsh sulfates, silicones or parabens are used in the products. You can find Briogeo at most major beauty retailers like Amazon, Nordstrom, Sephora and Ulta.
Brown Girl Jane
Founded by Malaika Jones, Brown Girl Jane is a plant-based fragrance brand that celebrates cultural heritage while embracing innovation. The brand's award-winning fragrances run the gamut from sugary gourmands to woody musks. You can shop directly from the brand as well as Sephora, Nordstrom, and Saks Fifth Avenue.
Caire Beauty
Caire Beauty is co-founded by former corporate beauty executive Lorrie King with a mission to provide "skincare for grownups." The clean collection includes the likes of face serums and moisturizers to leave women over 40 with more hydrated, firm and glowing skin. Conveniently, you can find Caire Beauty on Amazon.
Camille Rose
Camille Rose is known for its collection of skin and hair products in an array of delicious scents and textures. Originally created to help founder Janell Stephens' kids with their eczema, the brand's products smell good enough to eat. For added convenience, Camille Rose products are available on Amazon and Ulta in addition to the brand website.
Chris Collins
Looking for your next signature scent? Check out Chris Collins' line of niche luxury perfumes, featuring evocative notes like Rooibos tea found in the mountains of South Africa and the warm, spicy aroma of rum in a Harlem speakeasy. You can find Chris Collins at Sephora, Nordstrom, Saks Fifth Avenue and Neiman Marcus.
ConditionHer
Many forget that it's important to not only moisturize your hair, legs, arms and feet but all parts of your body. ConditionHer is an all natural feminine moisturizer made to help keep you hydrated without disturbing your PH balance. It also helps sooth painful chafing and irritation. Think beyond your average conditioner in the hair aisle or body creams.
Danessa Myricks Beauty
Working in product development with some of the biggest cosmetics companies, self-taught makeup artist and innovator Danessa Myricks saw a gap in the beauty industry and decided she'd fill it herself. Danessa Myricks Beauty makes multi-functional products that can be used on different areas of the face — and you can shop the whole line at Sephora.
Donna's Recipe
Entertainer and entrepreneur Tabitha Brown brings her vegan food social platform to the hair care industry with her sweet potato pie hair care line. The entire collection is made for all hair types. You can find Donna's Recipe at Amazon and Ulta.
Eu'Genia Shea
Founded by a mother-daughter team, Eu’Genia Shea donates 15% of the profits from sales of its pure shea butter balms for skin and hair to the female workers in Ghana who produce the ingredient. The tins are cute, portable and spill-proof, too. Shop it on the brand's website and Amazon.
FORVR Mood
Jackie Aina is expanding her stake in the beauty landscape with her fine fragrance line FORVR Mood. The influencer's collection includes perfumes and candles meant to help customers and fans set the mood and unplug. The brand's entire line of perfume is available at Sephora.
KNC Beauty
Take your day from drab to fab just by applying KNC's under-eye or lip mask. These luxe masks claim to plump and hydrate those two areas to give you a more refreshed look.
London and Grant
Mompreneur Tiffany Staten is the genius behind London and Grant Co, whose products are mindfully sourced and arrive in eco-conscious packaging. They offer skincare items like fragrance-free butters, oil and scrubs — and you can shop them at Amazon.
Loved01
Did you know that John Legend has a line of affordable luxury skincare products? Loved01 is a dermatologist-backed face and body care brand created with melanated skin in mind. The brand carries everything from exfoliating cleanser to hydrating hand soap — and each product is under $30. You can shop Loved01 at Amazon and Walmart.
Mayvenn
Founded by Diishan Imira, Mayvenn seeks to offer top-quality human hair and beauty products in a seamless online purchasing experience. Mayvenn offers virgin straight hair that comes in multiple colors and lengths that'll suit all your needs.
Moodeaux
As a way to merge her love for fragrance with inclusive marketing, Brianna Arps launched this skincare-forward fragrance brand in 2021. The clean eau de parfums are made with nourishing ingredients to help the scents last on skin, and each fragrance is rooted in amplifying community. "How is it that Black and brown people over-index when it comes to buying fragrance but yet we are not necessarily seen through advertising?" Arps tells GH. "[Moodeaux] wants to showcase our audience and put them at the forefront." Moodeaux is available at Credo and Urban Outfitters.
Oui the People
Karen Young founded Oui the People as a way to cater to women's needs while shaving, starting with sustainably made razors that are gentle on skin. Plus, her brand is rooted in language that highlights caring for people's bodies rather than marketing around anti-aging. "I landed on the 'Oui' because I felt like beauty was always telling you no and all the things you weren't doing right," Young tells GH. "I wanted something that always said 'yes' to people, 'yes' to bodies." You can shop the brand at Sephora and Amazon.
Ourside
Keta Burke-Williams' fragrance brand Ourside is disrupting the perfume industry with its unconventional scents. Featuring names like Nostalgia, Dusk and Moon Dust, each of Ourside's perfumes are crafted in small batches in Bronx, New York and created with an emphasis on storytelling. You can find the brand at Credo Beauty and Bergdorf Goodman.
Sacha Cosmetics
Sacha began its operations in Trinidad and Tobago in 1979. The original idea was to create a beauty line that helped Caribbean women get representation, but over the years, the brand has blossomed into one that's used by women of color everywhere. The Buttercup Setting Powder helps to blur fine lines and pores for a photo-ready look. Several of the brand's base products are available on Amazon.
Sweet July Skin
Founded by chef and entrepreneur Ayesha Curry, the multi-hyphenate has expanded her Sweet July lifestyle empire with a skincare collection infused with Caribbean superfoods. Sweet July Skin pays homage to Curry's Jamaican roots with ingredients like guava, papaya and lychee seeds that are formulated to balance all skin types. You can find Sweet July Skin on Amazon.
The Doux
Backed by a near 30-year cosmetology career, founder Maya Smith's haircare collection is made with textured hair in mind. The versatile formulas in the shampoos, conditioners and more are science-backed and meant to transport you back in time with '90s-inspired packaging — and you can find almost every product at Walmart.
TGIN
Standing for "Thank God It’s Natural," TGIN is a natural hair and skincare brand featuring healing ingredients like African shea butter, honey and almond oil. After being diagnosed with breast cancer in 2015, founder Chris-Tia Donaldson noticed that there were few social services available to women to help with their battles. She used her success in the beauty industry to support women with financial hardships until her passing in 2021, and her legacy lives on through the tgin Foundation to advocate on behalf of women with health disparities based on race and socio-economic factors. TGIN is available at Amazon and Ulta.
UOMA
Inclusivity is at the forefront of makeup brand UOMA with a vast range of shades in foundations, eyeshadows and more, providing options for every complexion. The brand even has a “shade finder” option on its site to help you find your perfect shade.
Bookstores
Brave + Kind Bookshop
Just visiting the Brave + Kind website will fill you with wonder. The diverse books offered largely focus on early readers and young adults, but there is an adult section that provides recommendations to broaden your reading diet.
Cafe con Libros
Cafe con Libros is more than a bookseller. It’s a bookshop, a cafe and a feminist community space in Brooklyn, New York where women in particular can feel safe and welcome. And with book clubs dedicated specifically to women of color and feminism, it helps readers find kindred spirits and deepen their understanding of the world and each other.
Eyeseeme African American Children's Bookstore
Eyeseeme African American Children's Bookstore serves as a resource to parents, teachers and schools by providing children’s books that promote positive representation and stories about African American culture and history.
Loyalty Bookstores
Hannah Oliver Depp, the Black and queer founder of Loyalty Bookstores, started the company to bring more diverse voices to the industry and to provide a space that feels like home for marginalized people. And for those of us who seek refuge on the page, there’s nothing more necessary.
Semicolon Bookstore
Semicolon Bookstore and gallery is a Black woman-owned bookstore that also has a nonprofit arm dedicated to raising literacy rates in Chicago by providing free books to Chicago Public School students.
The Lit. Bar
The Lit. Bar opened on National Indie Bookstore Day in 2019 as the only bookshop in the Bronx. Today, it serves the community it calls home with events, a wine bar and a mission statement that’s as lit as the spot itself. Founder Noëlle Santos has created a space where you can find a new favorite read with a glass of something in hand, and we're here for it.
Uncle Bobbie's
This bookstore and coffee shop located in the City of Brotherly Love — founded by Marc Lamont Hill — not only serves high-quality java and impeccably curated literature, but was made to provide a safe space for people in underserved communities to access books. At Uncle Bobbie's, members of the community can attend workshops, author events, weekly story time for children and more.
Clothing and Accessories
Ada and Edith
We love the effortless yet elevated styles offered by this new clothing brand. Founded by entrepreneur Ukonwa Ojo in loving memory of her mother, Ada and Edith's focus is on creating clothes for real women and adding female representation to a male-dominated industry, with an emphasis on silhouettes that feel comfortable yet easy to style.
Andrea Iyamah
Need an Instagram-worthy outfit for your next vacation? Find colorful cocktail dresses, sculptural swimwear, cozy knitwear and everything in between at Andrea Imayah. Led by Nigerian-Canadian designer Andrea Iyamah Nehikhare, the women's fashion brand offers a wide variety of statement and staple pieces. You can find several of the brand's best-sellers at Revolve.
Arch NYC
These shoes are a favorite of our Good Housekeeping Institute Senior Textiles Analyst and were selected as one of our Best Products of 2021. Arch NYC makes fun and showstopping shoes to add flair to any look.
Auvere
Co-founder and designer Gina Love's law-turned-design career helped bring her jewelry brand to life. The line consists of handcrafted fine jewelry using only 18-, 22-, or 24-karat gold or sterling silver, along with sustainably sourced metals and gemstones.
Brandon Blackwood
One of the first bags that Brandon Blackwood and his eponymous label created was a tote with the words "End Systemic Racism" etched across it. Since then, the brand has been on the arms of celebs like Saweetie, The City Girls and Kim Kardashian. You can find Brandon Blackwood's designs at Neiman Marcus.
Coco and Breezy
Twin sisters Corianna and Brianna Dotson were bullied as kids, so much so that they made safety goggles to protect them from onlookers. It created an alter-ego for them. Fast forward to 2009 and Coco and Breezy Eyewear was born. They have a full collection of bold optical eyewear and sunglasses, which you can find on the brand's Amazon storefront.
Deseri
This luxe brand offers a range of high-quality, Italian-made handbags and jewelry to elevate your style. Each piece is designed to be durable, functional yet chic enough to pair with just about any outfit.
Diarrablu
This size-inclusive brand is designed to combine tradition, sustainability and innovation into versatile clothing you'll reach for time and time again. It operates from Dakar, Senegal and offers sizes XS to 3XL. To minimize waste, pieces are made in small batches to minimize excess stock. You can also shop Diarrablu at Nordstrom.
Fanmmon
Fanmom is home to some of the prettiest dresses you will ever find! With fun colors and festive florals, their designs have been known to sell out quickly, so click that "add to cart" button if something special catches your eye.
Grace Eleyae
After experiencing hair breakage caused by the constant friction from a car seat on a bumpy 8-hour ride during a 2014 trip to Kenya —owner Grace Eleyae decided she had enough. She created the slap cap, a satin-lined hat that protected her hair from friction and damage that standard hats can cause. Since its launch, the company has expanded to multiple silk and satin-lined products to help promote hair protection — many of which are shoppable at Amazon.
Hanifa
Hanifa is a luxury clothing brand by Anifa Mvuemba. The founder and creative director is known for her flattering designs in colorful prints and bold textures. She also specializes in bridal.
House of Aama
Mother and daughter duo Rebecca Henry and Akua Shabaka strive for their brand, House of Aama, to become the next “great expression” in fashion. The label sells dresses and separates for both men and women that are emblazoned with striking patterns.
House of Harlow 1960
Did you know that Nicole Richie owns her own fashion brand? It's called House of Harlow, and the brand was founded in 2008, offering sunglasses, jewelry, dresses and other accoutrements. House of Harlow has even collaborated with Revolve on limited-edition collections.
Jooel
Looking for sophisticated yet budget-friendly jewelry with a modern edge? Shop this stunning brand inspired by the founder's Nigerian heritage and Brooklyn background. You'll be able to shop everything from earrings and rings to necklaces, cuff bracelets and more.
Khiry
Jameel Mohammed designs modern and sleek jewelry that is polished and sculptural. It's a celeb-favorite brand as well; shop uniquely designed earrings, necklaces, rings and more that are ready to ship or completely custom.
Lemlem
Liya Kebede is an Ethiopian-born model and founder of Lemlem. The entire artisan collection — which includes women’s, men’s, children’s and home — is made in Africa. Lemlem is known for its classic African patterns and techniques that create pieces that are loved by celebrities like January Jones and Molly Sims. You’ll find colorful modern stripes, light breezy dresses and enticing textures within each collection.
Li-Li's Creations
Malacia Anderson, owner and designer of Li-Li’s Creations, has a love for vintage '50s and '60s fashion. She’s combined that love with vibrant prints to create a modern and sophisticated collection full of eye-popping colors, classic silhouettes and quality craftsmanship.
Lurelly
Lurelly's sophisticated designs use materials like lace, jewels, tulle and more to exude elegance and allure. Whether you're shopping for a wedding dress, a cocktail dress, a new swimsuit or something else, shop a wide selection of truly unique pieces from this brand.
Míe
For statement-making dresses, look no further than Míe. The brand was launched in 2018 and is located in Lagos, Nigeria. Local seamstresses and artisans make the stunning apparel from natural and biodegradable fabrics.
Mixed Millennial
Co-founders Ruby Herrera and Taylor Clarkson started a business and community to unite and celebrate people with mixed identities. The result is Mixed Millennial, a blog that sells gorgeous sterling silver and gold necklaces that symbolize the duality of the mixed experience and reuniting different cultures and backgrounds.
Murway
If you're not afraid of color, you'll love handbag designer Murway. Their signature MoMo Bag comes in a rainbow of colors including bright red, electric blue and baby pink, just to name a few. Each is handcrafted and can be worn as a hand or shoulder bag.
Nude Barre
Former dancer Erin Carpenter was always frustrated when she couldn't find hosiery to match her skin tone. She used that frustration to create Nude Barre, a line of tights, bralettes and underwear that come in 13 shades so you're sure to find a match.
Riot Swim
Monti Landers and her husband, Cedric, created Riot Swim in 2016 to celebrate a diverse range of body types and skin tones. Since then, the brand has continued to grow its line of minimalist swimwear, as well as launch activewear and loungewear collections. You can find Riot Swim at Revolve and Anthropologie.
Shades of Shades
Founder Marsha Douglas-Syndor couldn’t find a pair of sunglasses to match her complexion so she started her own company. The eyewear shade finder helps you find your perfect pair of chic glasses.
Smash Shoes
Smash Shoes' goal is to provide trendy footwear for women that go beyond the “standard” sizing so everyone can step out in style. The company offers shoes in sizes 10-14 from heels to fun and colorful flats. Their signature thigh-high boots are a favorite of our products and reviews updates editor, who said, “I love that I finally have a pair of boots that I not only look good in but feel good in as well.”
SPGBK
After attending the same schools from pre-school to college, a group of childhood friends decided to take their relationship a step further and become business partners. Inspired by the love for their HBCU, spring break and the memories of their hometown in North Carolina, SPGBK designs watches in a range of beautiful colors from brights reds to neutrals for people of any gender that can be worn dressed up or down. Plus, you can shop them at Nordstrom, Macy's or directly from the brand's website.
Ten Wilde
Calling all gold jewelry lovers: Ten Wilde has a massive assortment of adorable (and affordable) gold-plated, gold-filled and solid gold baubles. Founded in 2016 by Tenisha Wilde, the brand offers pieces for every occasion from boh0-chic bangles to sophisticated statement earrings.
Vontelle Eyewear
For vibrant, fashion-forward eyewear, shop Vontelle's wide selection of glasses and sunglasses. The brand was founded in 2019, and each item is thoughtfully handcrafted to pay homage to the founders' African ancestry with traditional colors and patterns. Plus, the brand offers a wide range of prescriptions and lens types to suit your needs. You can find the brand on Amazon for convenient shopping.
Woods by Jordyn
Influencer and entrepreneur Jordyn Woods launched her clothing line for people of all body types to feel confident in the skin they're in. Available in neutral and vibrant colors, each silhouette is made with attainable luxury in mind.
Food and Drink
Abisola Whiskey
Abisola Abidemi created her namesake whiskey brand as a way to modernize the spirit for the modern-day whiskey drinkers (including women!). It's a bourbon whiskey and malt whiskey blend that's defined by vanilla and waffle cone notes, along with a caramel and spice base.
A Dozen Cousins
Beyond making flavor-packed slow-cooked vegan beans, A Dozen Cousins also provides an annual grant to nonprofit organizations working to provide healthy lifestyle education in underserved communities. You can find the brand on Amazon.
Alexander James Straight Bourbon Whiskey
Named after his son's first and middle name, founder Jesse Steward Jr. created his whiskey brand as an homage to family. Best sipped with loved ones, the spirit is aged for three years in charred oak barrels for a rich flavor.
Askanya Chocolates
Askanya Chocolates is Haiti’s first premier bean-to-bar chocolate company. Askanya offers chocolate bars in different cacao variations, including rich dark chocolates with up to 90 percent cocoa for a truly decadent experience. The brand also makes inventive flavors like lime and orange chocolate for those who are more adventurous.
BCake NY
Is it a cake? The team at BCake NY can make just about any style of cake — whether you prefer a three-tier traditional cake or something that is a bit out of the norm, this bakery has got you covered. Created by Miriam Milord, who originally started making cakes for friends and family but after much attention and demand, she decided to start making cakes full-time in 2009 and the rest is delicious history.
Cup of Té
After creator and aspiring Olympic gymnast Taylor Lindsay-Noel was left paralyzed from an accident while training, she was determined to find a new dream to fulfill. In 2018, Lindsay-Noel launched Cup of Té where you can find fragrant and delicious loose-leaf teas such as noms berry delight, zesty lemon ginger or cream of earl grey.
Den of Thieves Whiskey
You can take in smokey flavors in this rich spirit, founded by Jason Armstrong. It is aged for five years in oak barrels and also features vanilla and caramel notes and a sweet, nutty finish on the palate.
Eric LeGrand Whiskey
The production process behind collegiate football star Eric LeGrand's whiskey is a testament to the same patience and trust he has experienced in his life. Though he suffered a spinal cord injury at his C3 and C4 vertebrae during a game, he has set out to amplify the finer things in life while living with paralysis, including his self-titled whiskey brand. His Kentucky Straight Bourbon is inspired by his resilient recovery and aged for over two years in charred oak barrels for a smooth, crisp finish.
Gentleman's Cut
The greatest shooter in NBA history Stephen Curry is continuing to evolve his resume off the court with Gentleman's Cut whiskey. Aged between five and seven years, his Kentucky Straight Bourbon is defined by honey, vanilla bean and caramel tasting notes.
Grown Folks
Danica Dias is the creator of the first Black-owned, mom-owned and female-owned hard seltzer brand, which is inspired by Creole traditions. Grown Folks offers soul food-centric drink flavors: Peach Cobbler, Ambrosia, Key Lime and Front Porch.
Harlem Chocolate Company
These Spelman College classmates combined their passion for business and chocolate: the duo went from wrapping chocolate bars in their living room to running their business on the historic Strivers Row District in Harlem. There, you can find golden brownstone chocolate bars that pay tribute to the neighborhood as well as bonbons, cookie cakes and more.
Hot n Saucy
With creative flavor combinations like Sweet Potato Habanero and Collard Greens Ghost Pepper, it's no wonder why Hot n Saucy made Oprah's Favorite Things list in 2023. The brand was also featured on season 14 and 18 of the viral YouTube talk show Hot Ones. You can find Hot n Saucy's entire lineup of sauces on Amazon.
Iya Foods
Founded by Toyin Kolawole in 2015, Iya Foods crafts African-inspired baking mixes and flour that incorporate African superfoods. The brand also sells gluten-free options for those with dietary restrictions.
Joe'y
Founded by two college friends, Amanda Fields and Brendan Smith, Joe'y is a coffee alternative that harnesses the power of mushrooms, adaptogens and superfoods to give all the benefits of coffee (energy boost very much included!) without the jitters that can come with caffeine consumption. Just froth it up with water to add more pizazz to your morning without getting the shakes.
McBride Sisters Collection
Enjoy a medium-bodied chardonnay, a sparkling rosé or a lively red blend from this wine brand, which was created by sisters Robin McBride and Andréa McBride-John. Some labels read "Black Girl Magic" and "Yes She Can" if you need a little inspiration while you sip.
New England Barrel Company
Flavors like butterscotch, caramel and baked apples are featured in the brand's bright bourbon, which is aged for nearly three years. Aside from the straight bourbon whiskey, James Saunders founded this brand with other offerings like rye bourbon to please whiskey drinkers of all tastes.
Old Hillside Bourbon Company
Childhood friends Jesse Carpenter and Brian Burton grew up together in Durham, North Carolina. They created their liquor brand for new and experienced bourbon drinkers alike. The old buddies named their brand after their high school, Hillside High School, which is the oldest, historically Black high school in history as an homage to legacy and heritage. The bourbon is distilled in Sparta, Kentucky.
Pipcorn Heirloom Snacks
Jeff Martin co-founded Pipcorn Heirloom Snacks with his sister, Jen, and his wife, Teresa Tsou, in 2012. Since then they’ve closed a $200,000 deal on Shark Tank, secured cross-country distribution at Whole Foods and made it onto Oprah’s Favorite Things list several times, all thanks to their gourmet heirloom popcorn and other tasty snacks. GH’s Registered Dietitian is also a fan, calling the popcorn "crunchy and flavorful."
Salt n Sprinkles
All of the cookies at Salt n Sprinkles are dairy-free, egg-free and totally delicious. If you're looking for an allergen-friendly treat, you've come to the right place.
Sienna Sauce
After her favorite chicken wing restaurant closed, owner Tyla-Simone Crayton decided to take matters into her own hands and started a sauce company at just 14 years old. With flavors like lemon pepper, spicy and tangy, you might want to stick to making wings in your air fryer and topping them with the flavorful Sienna Sauce instead of ordering takeout.
Sipwell Wine Co.
From pinot noir to sparkling rosé, these canned wines are made from sustainably farmed grapes along California's Central Coast. Each case can be delivered right to your doorstep, and every can is recyclable and portable to bring along for get-togethers.
SirDavis
Beyoncé Knowles-Carter has ventured into the world of whiskey with the debut of SirDavis. Her spirit takes inspiration from her Texas heritage, as her great-grandfather Davis Hogue worked as a farmer and moonshiner in the South during Prohibition. Tasting notes include toffee, along with spices like cinnamon and clove.
The Grey
Co-founded by James Beard Award winner Chef Mashama Bailey, The Grey's elevated dishes are inspired by her Southern roots and techniques she learned at culinary school in France. The Grey restaurant is located in Savannah, Georgia but some of Bailey’s delicious creations can be delivered right to your door. Using Goldbelly, you can order their flaky buttermilk biscuits, bread and butter pickles, salted honey pie and more to be delivered nationwide.
Uncle Nearest
When Fawn Weaver heard that a formerly enslaved Black man named Nathan “Nearest” Green taught Jack Daniel (yes, that Jack Daniel) how to make whiskey, she knew she had to make his story known to as many people as possible. And she did just that by founding Uncle Nearest, a premium whiskey brand in honor of Nearest, the first-known African American master distiller.
West End Gin
Featuring the likes of orange peel, coriander and cardamom, Dawn and Stacey Wade created their citrusy gin as a creative take on the spirit. It features 14 botanicals in total and is crafted in the heart of Louisville, Kentucky.
Zach & Zoe Sweet Bee Farm
What started as a beekeeping passion project for Summer and Kam Johnson has become an epic brand selling raw wildflower honey. Their unique jars, blended with good-for-you ingredients like beetroot powder, matcha and ginger root, are the perfect addition to any sweet or savory dish.
Health and Fitness
Asutra
Tennis legend Venus Williams loved wellness and beauty brand Asutra's magnesium cream so much that she joined the team as a co-owner and chief brand officer in 2019. Since then, Asutra has earned a coveted spot on Oprah's Favorite Things list for its lavender-scented weighted eye mask. You can shop these best-selling products and more on Asutra's Amazon storefront.
Alvin Ailey Extension
Alvin Ailey believed dance should be for everyone, and the Ailey Extension honors that notion by offering online dance classes, performances and workshops at an affordable price.
Flyest Tea
This “hip-hop-inspired” tea company takes its inspiration from African holistic healing, and offers up a scrumptious variety of tea blends, which include ingredients such as antioxidant-rich butterfly-pea flowers and stomach-soothing peppermint.
LumiBloom
A health-and-beauty brand that offers a variety of tasty teas full of body-and mind-boosting ingredients, including ginger (which has antiviral properties) and chamomile (which can help you sleep and soothe anxiety).
Melt Fit
Upgrade your workout wardrobe with Melt Fit's line of stylish, size inclusive activewear. Recently featured on Oprah's Favorite Things list in 2024, Melt Fit's best-selling sports bras, leggings and jackets are available to shop on Amazon.
Priscas Art
This Afrocentric wearable art company sells a wide array of different apparel, accessories and other options. Their athleisure line means you can get sweaty while still looking fly.
Saysh
Founded by Olympic track and field champion Allyson Felix, Saysh is a sneaker brand specifically made for women, by women. The brand offers a wide range of running and training sneakers designed to support women's unique foot shape.
Supergut
This line of balanced nutritional shakes are made with prebiotic fiber to support gut health. They were also created with the diabetic community in mind and aim to help manage blood sugar. The brand offers both regular and vegan shake options, and the CEO Marc Washington founded the company in honor of his late sister Monica with a keen focus to support vulnerable communities. Plus, you can shop the brand on Amazon.
Home and Gifts
Albany Park
Darryl and Jessica Sharpton founded Albany Park in 2017 after the couple had a difficult time buying a couch online. The brand offers sectionals, loveseats, armchairs and ottomans made of quality materials at affordable prices and with quick delivery (all of which should make your online sofa shopping experience a smooth one).
Apostrophe Puzzles
To amplify the talents and perspectives of artists of color around the world, this brand creates gallery-worthy jigsaw puzzles and gives each creator 12% of every purchase. Plus, Apostrophe Puzzles partners with nonprofits in communities of color, like ProjectArt, and donates an additional commission percentage to amplify and support accessibility to the arts.
Be Rooted
Available at Amazon, Be Rooted features beautiful journal designs that celebrate a wide range of Black skin tones and protective hair stylings. You can get their notebooks for as little as $13.
Bolé Road Textiles
Look no further than Bolé Road Textiles' throw pillows to spruce up a neutral sofa. Many of the global-inspired pillows, which are designed in Brooklyn and handwoven by Ethiopian artisans, feature super-soft cotton that will make your space more cozy in an instant.
Brilliant or BS?
This one's a fun, family-friendly trivia game that lets you win without knowing any answers. We've all got that one friend or family member who can talk their way out of anything. This game's for them — and it's available on Amazon.
Clare
Interior designer Nicole Gibbons really knows her paint, so it makes sense that she created a super-easy online paint shop to help people choose the perfect colors for their home. The interactive Clare Color Genius section of the site is a must-try for anyone who's looking to redesign or freshen up a space.
Copper and Brass Paper Goods
This brand creates some of the cutest office supplies Etsy has to offer. Adorable notebooks and empowering folders are just a few of the bestselling products from this shop.
Don't Sleep Interiors
For a statement piece that will prompt conversation, grab any pillow from woman-owned Don't Sleep Interiors on Etsy. The brand sells decorative pillows, mugs and art that reference historical Black American figures across literature, politics and activism.
Effie's Paper
Whether you're on the hunt for a glam coffee mug, unique stationery or a far-from-basic notebook (you can never have too many!), Effie's Paper founder Kalyn Johnson Chandler has you covered. Her Etsy shop is full of lovely giftable items that you'll be tempted to keep for yourself.
Estelle Colored Glass
Made from hand-blown glass, these elegant cake stands and glassware pieces will be the focal point at your next dinner party. The mixture of vintage-inspired and modern design incorporates bright jewel tones to stand apart from everyday tabletop pieces and are also available at Nordstrom and Anthropologie.
Goodee World
Founded by Montreal-based twins Byron and Dexter Peart, Goodee World is a one-stop destination for the most beautifully curated selection of items for your home and closet – not to mention unique, inspiring and thoughtful gifts. From handmade ceramic pieces to responsibly sourced basics (everyone needs a Goodee Hoodie!), Goodee is dedicated to making the world a better place through quality design, poverty reduction and eco-minded sourcing, along with other socially responsible practices.
Good Vibes All Purpose Cleaner
Founder and CEO Ymani Efunyale learned to make her own cleaning products after her toddler son accidentally sprayed a household cleaner in his mouth. Now over 10 years later, the demand for her highly concentrated plant-based formula is stronger than ever. Fans love the short ingredient list — it’s made with water, vegetable-based soap, vinegar and cleaning salts — and beautiful fragrance options.
Harlem Candle Company
If you need a gift for the candle lover in your life, be sure to check out Harlem Candle Company. Founded by Teri Johnson, many of the brand's elegant scents were inspired by Harlem Renaissance legends like Langston Hughes, Josephine Baker and Nina Simone. You can shop these luxe candles on Amazon and Bloomingdales — including Purple Love, which made Oprah's Favorite Things list in 2023.
Ifsthetic
Eclectic, bright, sultry and cool are the words Brittney Ifemembi, a Nigerian American artist based in LA, uses to describe this home brand. Their candle holders and coaster sets are statement pieces that serve beyond their original purpose. For example, their candle holders can be used as sculptures or vases, and the coaster sets are crafted to fit a wine bottle.
Joe + Monroe
Not only do they come in gorgeous packaging, but the Black-owned luxury candle brands are handcrafted with a vegan blend of fruits and infused with natural essential oils.
Linoto
Lighten up your home with Linoto’s natural linen bedding, curtains, towels and table linens. The fabric, which comes straight from Belgium and Italy, is handcrafted into heirloom-worthy pieces by artisans in Westchester County, N.Y. After each item is cut and sewn, they're washed in all-natural laundry detergent and shipped off in plastic-free packaging, so you can feel better knowing that everything’s cared for from start to finish.
Marabou Design
Brandy Brown, the woman behind Marabou Design, describes her style as “playfully refined” — and her gorgeous collection of wall art, stationery and home décor is exactly that. Every design holds a special meaning for Brown: Take, for instance, the Hocus art print, which was inspired by her daughter’s fascination with all things magic.
Pivet
After working in the tech industry for over a decade, owner Michael Pratt decided to take his knowledge and invest into his own company. Pivet specializes in high quality cell phone cases. Pivet has also developed the Self-Cycle case, that according to the company is bio-available, which means when you are done with the case and aren't able to recycle, the naturally consumable plastic will decay in landfills.
Show & Tell
This queer Black-womxn-owned shop sells everything from tie-dye t-shirts to quilted wall hangings. Consider it a one-stop-shop for any gifts you might need — especially for yourself.
Parenting
Darlyng and Co.
Darlyng and Co. is an online marketplace that takes the guesswork out of picking the right products for your baby. It's a Black-owned site that offers everything from essentials like clothing and blankets to other necessities like toothpaste and bottles.
Design Dua
Founded by Coretta Owusu, Design Dua seeks to create opportunities for rural artisans through community empowerment, education and awareness. Design Dua sells beautiful handmade bassinets to showcases the true beauty of African design. They also double as an attractive storage option when your little ones aren't so little anymore.
Happy Hues
After noticing a lack of diversity in the characters in products, like the training pants her three-year-old daughter would wear, Eunique Jones Gibson launched her baby essentials line with inclusivity in mind. The entrepreneur's products include baby wipes and diapers with diverse characters and inspiring messages. Plus, shoppers can watch the brand's animated series all about the Happy Hues Crew. The line is also available at Target.
Harperlman Dolls
Mother-daughter duo Cynthia and Kathryn are the women behind this brand, which creates dolls of color with a range of skin tones and hair textures — something both Cynthia and Kathryn wish they had access to growing up.
Healthy Roots Dolls
When Yelitsa Jean-Charles learned that 65% of the world’s population has curly or wavy hair but that only 4 out of 10 girls love their curls, she decided to create a doll that would help young Black girls love their curls – and make sure no kid grew up without a doll that reflected her appearance. You can find the brand at Macy's.
Kids Swag
You can find a little of everything for kids and babies at this shop: backpacks, fashion dolls, notebooks, stationery and toys, but the Super Me line is the cutest, because every kid needs to see themselves as a hero. (New moms: They also come printed on onesies!)
Miles and Milan
This brand focuses on gender-neutral clothes for babies and toddlers. The pieces are touted for being super-soft, and since they are offered in white, black and gray, they help busy parents put together an outfit easily.
Natemia
After the birth of their second daughter, Diana and her husband co-founded of Natemia. Their goal was to help make buying natural baby products easier for parents. That's why the Natemia team tests out products before they offer them on the site. Natemia sells hooded towels, ponchos, washcloths and bathing sets for your little bundle of joy.
Puzzle Huddle
Puzzles are a great gift for almost any age, but these puzzles from a husband and wife duo stand apart from your average 100-piece puzzle. The couple started the company with the intention of inspiring young Black and brown children of diverse backgrounds —endorsing the fact that representation matters. Their styles include chemistry girl, future engineer, space explorer puzzles and more.
Upbounders
Their jumbo puzzles, placemats and card and board games feature lovely images of kids and families being joyful. The jumbo floor puzzles are also sturdy enough to withstand heavy use from preschoolers.
Nashia Baker is a commerce editor at Hearst Magazines; she covers all things home and lifestyle across brands such as Oprah Daily, Cosmopolitan, Delish, and Esquire. Before joining Hearst, she highlighted small business owners, creatives, and the best shoppable content.
Lauren Gruber is an associate commerce editor at Hearst Magazines, where she writes for publications like Good Housekeeping, Cosmopolitan, Prevention, Country Living, House Beautiful, and more. She has over four years of professional experience covering a variety of lifestyle topics from home to fashion, with an advanced background in beauty and fragrance. When she’s not researching the most worthy Prime Day deals or hands-on testing all the latest perfume launches, Lauren is probably hanging out with her cat Serafina or flexing her AMC A-List membership at the movie theater.
You can find her previous work at Entertainment Tonight, Shop TODAY, USA Today, Self Magazine, L’Officiel USA, V Magazine, and Modern Luxury Media.
