Top 22 Bath Towels You Can Buy Right Now
They're soft, absorbent, and surprisingly affordable.
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A lot goes into the perfect bath towel. Our ideal pick blends absorbency, a quick drying time, easy washability, fabric strength, and—of course—plushness to deliver a spa-like product that makes every shower feel like a little luxury. That said, not all options are created equal, so we scoured our favorite retailers for best-selling towels that have the positive customer reviews (and innovative features) to back them up. These 22 made the cut:
Towels Beyond 6-Piece Luxury Bathroom Towels Set
Why we love it: The set is OEKO-TEX certified and made from 100% cotton, which is typically far more absorbent than blended fabrics.
Take note: To make them last longer, avoid using bleach or fabric softener.
Bottom line: If you're looking for a top-notch towel that will last, this set is a great value.
More details:
• 100% cotton
• 600 GSM weight
Why we love it: Ribbed texture and chic colorways aside, these towels are made from a 100% terry cotton material designed to be more absorbent than most.
Take note: While reviewers note they are comfortable, the mid-weight feel might not be plush enough for anyone looking for something super thick.
Bottom line: Affordable, soft, and stylish, this set makes a great basic option for anyone who's not too fussy about their bath (or at least, guest bath) towels.
More details:
• 100% cotton
• 450-550 GSM weight
Brooklinen Super-Plush Bath Towel Set
Why we love it: It's the heaviest of all the towels in our roundup and is incredibly soft and absorbent.
Take note: The thick fabric may feel too heavy for some, and its plush cotton surface takes longer to dry.
Bottom line: It's a great choice for anyone that wants a thick, fluffy towel. Brooklinen offers free returns for a year if you don't love it.
More details:
• 100% cotton
• 820 GSM weight
Get 10% off your first Brooklinen order, sitewide with code GHK10
Spirit Linen 18 Piece 100% Cotton Towel Set
Why we love it: This 18-piece set will have you and everyone in your household covered for years to come. It includes six bath towels, six hand towels, and six washcloths.
Take note: The towels are quite plush, so if you're short on storage, this might not be the set for you.
Bottom line: These towels are ideal for anyone searching for a larger set that doesn't skimp on quality.
More details:
- 100% Cotton
- 600 GSM
Why we love it: It barely shrinks or shows signs of wear from laundering, even after 20 cycles. The set also easily absorbs water and doesn't take long to dry.
Take note: Some reviewers note that they're pretty average.
Bottom line: Durable towels typically have a synthetic blend, so it's impressive that this one is 100% Turkish cotton and still held up well.
More details:
• 100% Turkish cotton
Why we love it: Coming in at 54" long, these bath towels are longer than most on our list—perfect for wrapping yourself up after a shower. Plus, the chevron pattern makes them stand out in a sea of plainer options.
Take note: They're designed to not be heavy, and some reviewers mention they were thinner than expected given their high GSM weight.
Bottom line: Thanks to its 100% cotton material, this towel will feel soft and absorbent.
More details:
• 100% cotton
• 625 GSM weight
Everplush Diamond Jacquard Bath Towel Set
Why we love it: This one has a unique construction that makes it absorbent, quick drying, strong, and shrink resistant.
Take note: Per reviewers, the fabric surface showed fuzzy signs of wear faster than expected, so prepare for some shedding.
Bottom line: Super absorbent and fast-drying, they're a good option if you're looking for a backup towel that you don't have to wash all that frequently.
More details:
• 48% polyester, 40% cotton, 12% polyamide
• 500 GSM weight
Eider & Ivory Kylan 6-Piece Cotton Towel Set
Why we love it: This set of six towels is absorbent, strong, but still lightweight enough to use in the summer. It's a great starter set or guest bath set.
Take note: They may not be warm enough in the winter months, so if you prefer a cozy, plush towel, you'll want to swap them out seasonally.
Bottom line: This set comes with six different-sized towels—all for under $50.
More details:
• 100% Cotton
• 550 GSM weight
Why we love it: This mid-weight towel carries a GRS (Global Recycled Standard) certification, meaning it meets the IDFL standards for recycled textiles.
Take note: Some reviewers note the set isn't the softest, but the under-$50 price makes it a good buy for something like a guest bathroom or dorm room. (You can even choose from several colors.)
Bottom line: If you want something classic, no-frills, and sustainably made, this basic set will be perfect.
More details:
- 50% Turkish long-staple cotton, 50% recycled Turkish cotton
- 600 GSM weight
Classic Turkish Towels Oversize Ribbed Bath Sheets
Why we love it: These towels are soft, absorbent, quick-drying, and oversized.
Take note: Cold water wash is recommended.
Bottom line: If you're looking for a classic plush Turkish cotton towel with texture, this is a great set.
More details:
• 100% Turkish cotton
• 620 GSM weight
Why we love it: The easiest way to make a neutral palette feel fresh? Introduce some pattern or texture in the details, like this waffle-weave towel set in a warm caramel hue.
Take note: With an estimated 300-450 GSM, these are definitely on the lightweight side.
Bottom line: If style is just as much a priority for you as comfort is, you can't go wrong with this pick.
More details:
• 100% cotton
• 300-450 GSM
Why we love it: It was absorbent despite not having super-plush loops of yarn on the surface, which also helped it dry quickly and look good after laundering. It also comes in a bunch of bright colors.
Take note: Compared with our other picks, this designer pick isn't as soft.
Bottom line: This towel's ideal for those who don't like overly-fluffy fabric.
More details:
• 100% cotton
• 650 GSM weight
Amazon Aware 100% Organic Cotton Plush Bath Towels
Why we love it: This set is organic and Climate Pledge Friendly so you know it's responsibly and ethically sourced.
Take note: It is suggested that you wash these towels in warm water on the gentle cycle, and avoid fabric softeners.
Bottom line: Hundreds of reviewers sing its praises online, it comes in several solid neutral colors, and it's very affordable for an organic set.
More details:
• 100% organic cotton
• 700 GSM weight
Why we love it: The textured pattern allows it to dry quicker than plush towels.
Take note: Some reviewers note that they're absorbent, but thinner than they expected
Bottom line: If you're looking for a basic all-cotton set, this option is a safe bet.
More details:
• 100% cotton
• 600 GSM weight
Why we love it: The subtle geometric texture elevates an otherwise no-frills design (the price tag doesn't hurt, either).
Take note: Some reviewers report it's on the lightweight side.
Bottom line: It's an easy way to sneak some pattern into a drab bathroom. We also like that the cotton terry material is certified Made In Green by Oeko-Tex.
More details:
• 100% cotton
Frette Diamond Border Bath Sheet
Why we love it: It's made from a high-quality Egyptian cotton fabric that's both super absorbent and ultra-soft; you'll feel like you're staying at a five-star resort every time you use it.
Take note: Because of this quality, these towels are also very pricey, so be prepared to splurge.
Bottom line: Made in Portugal with a woven jacquard border, Frette's bath towels are all about the details. If you're looking for luxury, this is it.
More details:
• 100% Egyptian cotton
Modern Threads Yarn Dyed Jacquard Towel Set
Why we love it: The contrast of the jacquard weave and the solid-colored towels makes this set instant bathroom eye candy.
Take note: This six-pack is mid-weight, so if you're looking for something either super lightweight or ultra plush, it may not be for you.
Bottom line: The yarn-dyed jacquard adds texture, but thanks to the 100% soft cotton fabric, you can rely on this set being cozy as well as chic.
More details:
• 100% cotton
• 550 GSM weight
Why we love it: These towels are a classic bathroom must-have—they're soft, lightweight, and perfect for everyday use.
Take note: They aren't super-plush, so if you prefer an ultra-soft towel, these may not be for you.
Bottom line: If you're looking for a top notch towel that will last, these are the real deal.
More details:
• 100% cotton
• 550 GSM weight
Get 10% off your first Brooklinen order, sitewide with code GHK10
Why we love it: With three separate designs included in this pack, you won't have to worry about finding a towel between laundry days. The soft hood ensures they stay warm after bath time, too.
Take note: Reviewers note these towels are on the lightweight side.
Bottom line: While you're updating your own textiles, treat the littlest members of your family to new bath towels too: This adorable terry set is super cozy and won't break the bank.
More details:
• 80% cotton, 20% recycled polyester
Why we love it: It had good scores across the board for absorbency, drying speed, softness, and fabric strength.
Take note: Some consumer testers called it just "average" and "generic" compared to others.
Bottom line: Though it wasn't the best in any specific test, it overall beat out styles that were much more expensive.
More details:
• 100% microfiber
• 460 GSM weight
Lexie Sachs (she/her) is the executive director of strategy and operations at the Good Housekeeping Institute and a lead reviewer of products in the bedding, travel, lifestyle, home furnishings and apparel spaces. She has over 15 years of experience in the consumer products industry and a degree in fiber science from Cornell University. Lexie serves as an expert source both within Good Housekeeping and other media outlets, regularly appearing on national broadcast TV segments. Prior to joining GH in 2013, Lexie worked in merchandising and product development in the fashion and home industries.
Elly Leavitt is a fashion and luxury commerce editor with over seven years of experience covering fashion and design. Her writing can be found in Harper’s BAZAAR, ELLE, Town & Country, Esquire, ELLE Decor, and more. Previously, she was an editor at Domino magazine. You can probably find her in line at Trader Joe's. You will never find her at SoulCycle.
Jessica is a commerce editor at Hearst Magazines, where she writes for Good Housekeeping, Esquire, House Beautiful, Country Living, Cosmopolitan, Elle, Elle Decor, Town & Country, Harper's Bazaar, and Prevention. With more than 15 years of experience, she tests and reports on useful, unique, and trending products—everything from baby gear to home decor to power tools—and tracks the best sales in the lifestyle and tech spaces.
