Add Romance (Yes, Really!) to Every Room With Febreze

Whether it be the smell of lilacs blooming, a whiff of freshly baked bread or the reinvigorating aroma of a eucalyptus scrub, most of us know the power of scent to trigger strong memories and stir deep emotions. And it’s not just vibes: Scientists say fragrances have a direct line to our limbic system — namely, the amygdala and hippocampus, the regions of the brain where emotions and memory are processed. In fact, a 2021 study found that of our five senses, smell has the strongest influence over the hippocampus — which helps explain why aromas can have such an intense effect on our mood and general well-being.

Of course, perfumers have long known that scents, whether in the form of eau de parfums, candles, room sprays or essential oils, can relax us and even lift us out of a funk. That’s why the master mood magicians at Febreze annually formulate a Scent of the Year, meant to capture and unify a range of human emotion through fragrance.

For 2024, the Febreze Fragrance Group set out to develop an aroma that reminds us of love and the importance of human connection. The result is Romance & Desire, a passionate scent combining the delicate essences of pink rose petals with the effervescent allure of champagne to evoke an olfactory embrace. Its creators’ aim is to inspire users to forge deeper bonds with friends, family and loved ones — while, of course, sprucing up their spaces.

The Febreze Romance & Desire collection is conveniently packaged in four different mediums — air mist, plug, small spaces freshener and wax melts — to add freshness and romantic ambience to every room in your house. Here’s how we recommend using each: