Google's Top-Searched Gifts of 2024 Include Impressive Finds Under $50
From Diptyque candles to solid gold jewelry, these are budget-friendly buys that'll impress.
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Google knows a thing or two about trending gift ideas. After all, millions of people use the search engine every day for research and inspiration. That's precisely why we look forward to the Google Holiday 100 every year — it's Google's official gift guide that reveals the year's most-searched-for products. Standouts in 2024? Everything from trendy baggy jeans to unisex perfume to kids scooters reached all-time high search interest.
Being the professional gift-givers that we are here at Good Housekeeping, we parsed through the 100-product list with an eye for anything under $50. These gifts are sure to hit the mark — from swoon-worthy brand names to viral sensations that'll impress your picky teen — without breaking the bank.
Who it's for: The teen who loves watching makeup videos
What to know: This is one viral makeup product that lives up to the hype. It even won a GH Beauty Award in 2024 and got a perfect Lab score for applying evenly, blending into skin, and appearing natural.
Shades available: 12
Who it's for: The green thumb who'd like to garden all year round
What to know: AeroGarden is going out of business in 2025, so the brand is having a huge 50% off sale on Amazon. We're sad to see them go: The AeroGarden elite model won the best overall spot in our indoor herb garden comparison.
Colors available: Four
Who it's for: The rodeo queen
What to know: We have a feeling that, like us, you've noticed bag charms everywhere this year (makes sense, considering searches hit an all-time high). Gift one with a personal touch; Anthropologie's "city" collection has options for destinations from Paris to Nashville to Philadelphia.
Colors available: Seven
Who it's for: The mom who deserves self-care
What to know: DIY pedicures are trending. Google reported that searches for "foot bath massager" rose by 85% in 2024. This one was named our best value pick — GH Beauty Lab experts found it to be a simple option that's a great bang for your buck.
Colors available: Three
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Who it's for: The budding interior decorator
What to know: Searches for "lamps for kids" were up 95% this year, and we think this adorable flower option would be so cute in a nursery or kids' room (it comes in green, blue or yellow, too). Just be sure to apply the 20% coupon before adding to cart!
Colors available: Four
Who it's for: The family member whose slippers have holes in them
What to know: It's no surprise that searches for "slippers" spike every December. GH editors declared Bombas as the best socks brand, so we bet these sherpa-lined, grippy slipper socks would be a hit with the cozy person on your list.
Sizes available: XS-L | Colors available: Eight
Who it's for: The teen who asked for skincare this year
What to know: Searches for "skincare kit" doubled in 2024, implying that more people are getting into skincare for the first time. We have a feeling your teen might be one of them, and this set from Bubble has small sizes of essentials like toner and serum so they can find out what works for their skin.
Who it's for: The new mom
What to know: Hatch's portable sound machine makes 10 calming noises — including white noise, hushing and heartbeats — and has a carrying ring that can easily strap onto a stroller or bag. It won a GH Parenting Award in 2023 and searches for "white noise for sleep" have only increased since then.
Colors available: Five
Who it's for: The person that's got you stumped
What to know: A luxury candle is a failsafe gift idea when you don't know what to buy, and Diptyque was the top-searched brand this year. The French fragrance house's iconic Baies scent has notes of blackcurrant and rose.
Who it's for: The pickleball fanatic — or novice
What to know: If you thought pickleball was a pandemic trend, think again: Searches for "pickleball paddle" hit a new peak this year. And at 85% off, this set of two is what we like to call a score!
Who's it for: The coffee aficionado
What to know: "Pour-over coffee set" is searched for in December more than any other month, likely because it's a gift that coffee lovers may not already have. This one was actually named one of our best coffee makers of 2024; our Kitchen Lab reported that it made a tasty, smooth cup of coffee, and it stood out from other single-serve pour-over sets because it can brew up to six servings at once.
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Who's it for: The chronically online
What to know: Searches for "wireless charging station" rose by 65% in 2024. We love that this one can double as a phone stand, which will come in handy when flying, commuting, studying or reading.
Colors available: Five
Who's it for: Sisters, cousins, friends — it's a crowd-pleaser!
What to know: Hailey Bieber's beauty brand, Rhode, continues to grow in popularity; it was searched for more than ever in 2024. I got this lip treatment for my sister-in-law last year, and I happen to know she's buying it for others on her list this year — success.
Scents available: Five
Who it's for: The demure Swiftie
What to know: Kendra Scott reached viral fame this year, and the brand's Elisa pendant necklace is its crown jewel, with searches increasing 175% over 2023. It's been worn by the likes of Taylor Swift and Simone Biles, and is a favorite among teens and grown-ups alike thanks to its eye-catching hexagonal stone.
Colors available: 79
Who it's for: The man in your life who's dabbling in skincare
What to know: "Skincare for men" grew 80% on Google this year, and this popular moisturizer was our Lab's top pick for men with oily skin. Testers found it stimulating and cooling due to the inclusion of menthol in the formula (just note that means it may not be suitable for some with sensitive skin).
Sizes available: 2.5-ounce, 4.2-ounce or 6.8-ounce
RELATED: 10 Best Face Washes for Men, According to Skincare Pros
Who it's for: The yellow gold lover
What to know: "Gold jewelry" was a common occurrence on my gift lists this year, so I wasn't surprised when I saw it on Google's list, too. I've bought these everyday gold hoop earrings for three people and they've been a hit every time, and they're about as easy on the wallet as 14-karat yellow gold gets.
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Who's it for: The skincare enthusiast
What to know: Trendy skincare brand Topicals took off this year, with more search interest than ever. We love the brand's niacinamide serum — a key ingredient in these eye masks for fighting under-eye hyperpigmentation, AKA, dark circles. (There's also a 20% off coupon on Amazon right now.)
Who's it for: The sports family
What to know: Searches for "family card game" spike every December, and we have a feeling this NFL UNO would foster some spirited family competition. The giant card sizes make it easy for every age group to participate, from youngest to eldest.
Who it's for: The outdoorsperson
What to know: "Trucker hat" also hit all-time high searches this year. Patagonia is a reliable brand for the outdoorsy folks in your life thanks to its sustainable practices; we're sure they'd wear this hat made of recycled fishing nets with pride on their next hike or camping trip.
Colors available: Seven
Who it's for: The kids who always ask for ice cream
What to know: Ice cream makers have been trending all year, with the viral Ninja Creami leading the charge. Our Kitchen Lab tested a few out, and found this one to be an impressive value at under $50 since it makes a larger batch of ice cream than most other machines.
Sizes available: 4-quart or 6-quart | Colors available: Six
Heath Owens (he/they) is the Deputy Editor for Hearst Magazines' central commerce editorial team, where he leads content strategy and production. He specializes in product testing and sales and deals coverage, with the ultimate goal of helping readers shop smarter. When he’s not at his desk or running around New York City to preview the latest product launches, he’s probably catching up on the Real Housewives of Everywhere™ and tending to his plant children, or, as of late, training for a marathon.
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