Amazon Launches 'Toys We Love' Section to Reveal 2021's Hottest Holiday Toys
Every year, Amazon makes it easy to find the perfect gift for kids — here's what the site is excited about now.

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The holidays are here. And between work, taking care of the family and everything else parents (and grandparents, aunts and uncles!) have to do, it's always a challenge to get your Christmas and holiday shopping for the kids done without any stress. Luckily, Amazon helps out big time by releasing its annual toys list each year. On it, you'll find over 100 toys for all ages that the shopping site predicts will be flying off the shelves come December.
It used to be called Amazon's Top 100 Toys list. But like last year, for 2021, Amazon decided to rename its list, and instead the site revealed a section called Toys We Love, where you can find games, gadgets, dolls and a ton of other toys that are trending right now. "Our Toys We Love list features a balanced selection of items spanning ages, categories, brands, play patterns, interests and price – it’s important to us that the list is reflective of the diversity of our customers," Anne Carrihill, Amazon’s Director for Toys and Games, tells Good Housekeeping.
The Toys We Love section includes overs 120 products, so to help you find the best picks, we scoured the list to bring you the toys under $30.
Want more great toy recommendations? We have expert- and kid- approved picks for every child on your list: 2-year-olds, 3-year-old boys, 3-year-old girls, 4-year-old boys, 4-year-old girls, 5-year-old boys, 5-year-old girls, 6-year-old boys, 6-year-old girls, 7-year-old boys, 7-year-old girls, 8-year-old boys, 8-year-old girls, 9-year-old boys, 9-year-old girls, 10-year-old boys, 10-year-old girls, 11-year-old boys, 11-year-old girls, 12-year-olds, 13-year-old boys and 13-year-old girls.
Michelle is the digital content director of the Hearst Lifestyle Group, where she helps oversee multiple brand's strategy efforts on digital. Previously, she was the deputy editor and managing digital editor for Good Housekeeping. She has over 10 years of experience writing and editing lifestyle content.

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