Good Housekeeping Best Toy Award Winner
Melissa & Doug Bunny Sticker Activity Pad & Stamper Book
Now 30% Off
Credit: Melissa & DougThis Good Housekeeping Best Toy Award winner will keep your little ones busy for a while with stickers (300 of them!) and stamps. This book has 24 pages of spring-themed scenes, and they'll get to practice simple counting while they decorate them. One Good Housekeeping tester said, "I like that this is mess-free. I don't have to worry about markers or paint." Ages 3+
LEGO Creator 3-in-1 Cute Bunny
Credit: LEGO
With this set, LEGO fans can build a cute bunny that's perfect for Easter. The best part? When the holiday is over, they can break it down and rebuild it into a friendly llama or a sweet baby seal — even the accessories transform into other adorable props! Ages 8+
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Good Housekeeping Best Toy Award Winner
Skillmatics Foil Fun Easter Edition
Now 29% Off
Credit: SkillmaticsKids can rub foil sheets onto puffy stickers, and the color transfers over like magic! They can then affix the stickers to different included scenes. One Good Housekeeping tester said this activity drew a crowd of kids who wanted to get in on the fun. This one makes a great gift for their Easter basket, but it also comes in other themes, like bugs & butterflies, space and dinosaurs. Ages 4+
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Cuddle + Kind Tiny Lucy the Lamb
Credit: Cuddle and Kind
Another Toy Award winner, Lucy is six inches tall, handmade, and lives in a tiny, flowery house. What could be sweeter? "My daughter was excited to have it," our tester said. With a little care, Lucy will easily become a keepsake. Ages 3+
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What Do You Meme? Emotional Support Chickies
Credit: What Do You Meme?
When they just want a plushie to hug and squeeze when they're feeling stressed, these chickies will do the trick. There are five individual chicks that can come out of the nest, and then head back to roost when they're not in use. The chicks are the most Easter-appropriate, but you can also get emotional support flowers, French fries, strawberries, mushrooms and more — and they're all adorable. Ages 0+
Vango Bizyboo Easter Egg Busy Bag
Credit: Vango
It's a fidget toy plus a scavenger-hunt game in one cute, egg-shaped package. Kids are invited to smush the filling around, looking for the embedded objects that are listed on the tag. It's a good to take with you on the go. You can also get them in the shape of an Easter basket. Ages 3+
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Moose Toys Little Live Pets Surprise Chick
Credit: Moose Toys
What's that sound? Kids will be amazed as this chick chirps, taps, hatches out of its egg and hops around while singing. There are different chicks to collect, each with a different pattern on its wings, and once they're out of their shells they can be returned and re-hatched. You can also get a version that comes with a hatching house to keep it in. Ages 5+
A Trendy Easter Toy
L.O.L. Surprise! Pastel Party Collection
Credit: L.O.L. Surprise!
Just in time for the Easter egg hunt, this Pastel Party set has the cutest accessories. They'll have fun unboxing the bunny-ears headband, frilly basket, water bottle and four other surprises. Get the Pastel Party bunny, too, and add to the fun! Ages 4+
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Spin Master Hatchimals Alive Neon Rainbow Spring Basket
Credit: Spin Master
These little eggs don't just open — they hatch! Once all five of the adorable characters are out of their shells, your kids can pamper them with pacifiers, booster seats and colorful wings (plus, the rainbow basket is a smart way to hold all the Hatchimals and their accessories). Ages 3+
Squishmallows Squishville Capsules
Now 12% Off
Credit: JazwaresFor Squishmallows collectors, these are even better than Easter eggs! Inside is a surprise two-inch Squishville plush, along with an accessory. There are dozens to collect, and you can also get them in five-packs or even 24-packs if you have a lot of Easter baskets to fill. Ages 3+
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Crayola Scribble Scrubbie Pets Scrub Tub Set
Now 36% Off
Credit: CrayolaThis line of Crayola toys has impressed Good Housekeeping experts with the way it allows kids to color these fuzzy figurines, rinse them clean and do it all over again. This set comes with six markers and four washable (and adorable) pets. Ages 3+
Jumping Jack Game
Credit: Goliath
Kids will be on the edge of their seats waiting for Jumping Jack to pop out of his bunny hill. Players take turns spinning to see how many carrots they have to pull from the mound. One random carrot will make Jack jump, and players compete to catch him to win. Ages 4+
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Jump In' Puzzle Game
Credit: SmartGames
Kids can play solo in this problem-solving game. Players draw a card, set up pieces based on the card's challenges and then have to navigate the bunny piece over holes and into their homes, teaching important skills like logic and critical thinking. It includes 60 challenges, from easy to expert. Ages 7+
Easter Bunny Ring Toss Game
Credit: TOPLEE
If you're looking for a fun Easter game to play with the relatives during the big Easter bash, try out this inflatable ring toss game, where players are challenged to get the circles into the bunny ears. You get three headbands and 12 rings of different point values, so everyone can get a turn. No age recommendation given
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HABA's brightly colored eggs each make a different sound, giving toddlers a musical sensory experience. Kids will have to either shake or twist the eggs to hear them rattle, jingle, chirp or click, which also works on their fine motor coordination. Ages 2+
Good Housekeeping Kids' Book Award
Words & Pictures The River That Flows Beside Me
Now 37% Off
Credit: Words & PicturesGood Housekeeping testers said this book had a big "wow" factor, since it folds out until it becomes nearly eight feet long (and double-sided)! Once it's unfolded, kids can follow the path a river takes and learn about the animals, people and communities that depend on the water. Testers also liked how the text was almost interactive, asking readers to do things like spot a bald eagle. Ages 5+
RELATED: The Good Housekeeping Kids' Book Awards
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Moose Toys Cookeez Makery Toasty Treatz
Now 49% Off
Credit: Moose ToysKids will be wowed when they put a plain looking waffle slice into this toaster — and out pops an adorable, breakfast-themed plush! It's even scented to give it that fresh-from-the-toaster feel. Ages 5+
Grow It! Toddler Gardening Play Set
Credit: Learning Resources
This play set is perfect for spring! With a watering can, shovel, three pots and mix-and-match flowers and veggies (including a carrot, which is perfect for Easter), it'll foster a garden of toddler imaginations. Ages 2+
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Calico Critters Chocolate Rabbit Family
Now 23% Off
Credit: Calico CrittersThese figures are super detailed, especially in their outfits, making them great for a little one who likes to dream up adventures. At three inches and under, they're also portable, so you can tag them along for family visits all of Easter. Calico Critters offer a ton of accessories, so you can add an egg hunt set, more family members or even a family car. Ages 3+
Good Housekeeping Best Toy Award Winner
Tamagotchi Uni
Credit: Tamagotchi
These egg-shaped digital pets have moved way beyond their humble origins. Now, they can connect to the "tamaverse" where owners can buy accessories and play games. Good Housekeeping testers were amazed that they were able to arrange digital "playdates" with their Tamagotchis. Or, you can get the original version for $20 and play the way you remember. Ages 6+

Jessica is a commerce editor at Hearst Magazines, where she writes for Good Housekeeping, Esquire, House Beautiful, Country Living, Cosmopolitan, Elle, Elle Decor, Town & Country, Harper's Bazaar, and Prevention. With more than 15 years of experience, she tests and reports on useful, unique, and trending products—everything from baby gear to home decor to power tools—and tracks the best sales in the lifestyle and tech spaces.

Marisa (she/her) has covered all things parenting, from the postpartum period through the empty nest, for Good Housekeeping since 2018; previously, she wrote about parents and families at Parents and Working Mother. She lives with her toy-collecting husband and daughter in Brooklyn, where she can be found helping out her team at bar trivia or posting about movies on Twitter and Bluesky.
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