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29 Latinx-Owned Food Brands and Businesses to Shop ASAP

From coffee to hot sauce and more — these products are rooted in family and cultural pride.

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latinx owned food brands

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Food is at the heart of the Latinx community. No matter where you are, food can connect you to your roots with familiar flavors that tell a unique story about your culture and heritage. Whether it’s a bowl of pozole or warm pão de queijo, food has a way to bring a piece of home and comfort to wherever you are. That’s why we think these Latinx-owned food brands are so special — they celebrate and share beloved flavors from Latin America with the world!

This list includes everything from sustainably grown coffee to real Mexican vanilla extract to tequila made in Jalisco, Mexico and more. We are sure these Latinx-owned food brands are going to become staples in your household in not time. Not only will you find these absolutely delicious, but shopping from one of these brands means that you are also empowering and supporting the Latinx community — a win-win! But why stop at just shopping these food brands when there are tons of other Latinx-owned businesses to support.

With Hispanic Heritage Month in September, there are so many ways to be an ally. Take some me time by browsing these Latinx-owned wellness brands, add some of these Latinx-owned beauty brands to your makeup bag or head to Etsy for Latinx-owned shops that have unique finds. There are tons of ways to show support and celebrate this month (and always) – especially with these Hispanic Heritage Month activities for both kids and adults.

1

Unusually Thick & Crunchy White Corn Tortilla Chips

Unusually Thick & Crunchy White Corn Tortilla Chips
Credit: SOMOS

This Mexican food brand uses all wholesome plant-based ingredients that are all grown and made in Mexico to help you prepare a delicious authentic Mexican meal in minutes. Their convenient pouches include a variety of flavorful rice, beans, mushrooms and more, all packed with vibrant seasoning and prepared in just 90 seconds in the microwave. Their chips and salsas are must-haves too for any taco night.

2

Coffee Victoria

Coffee Victoria
Credit: muchacha

Diana Hoyos, founder of Muchacha, is changing the coffee industry for women. Born and raised in Colombia, Diana supports and promotes female-led companies through the entire coffee supply chain. Try their medium body Coffee Victoria and scan the QR code on the package to learn more about the farmers.

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3

Classic + Lemon

Classic + Lemon
Credit: chiki chiki boom boom

Made from mountain alkaline water, antioxidant-rich botanicals and more, Chiki Chiki Boom Boom is a hydrating drink that was inspired from a region in Ecuador called the Valley of Longevity. With flavors like Strawberry Lemon, Mango Passionfruit and more, Andres Izquieta and Juan Jaramillo’s mission is to create products that are both good for you and the Earth!

4

Pinole Project Chia Oatmeal Variety

Chia Oatmeal Variety
Credit: Pinole Project

Maya Jacquez, founder of Pinole Project, honors her Mexican American roots with her grandmother’s pinole chia oatmeal recipe. Her grandmother would always say that pinole would make her strong and that the Tarahumara of Northern Mexico would eat it for long-distance runs. Pinole is from the Aztec culture, made from chia seeds and non-gmo heirloom corn. To fuel your day, you can also have Maya’s grandmother’s pinole that is sold in a variety of flavors including Peanut Butter & Cacao, Banana Cinnamon and Original.

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5

Brazilian Cheese Bread Cheddar & Parmesan Brazi Bites

Cheddar & Parmesan Brazi Bites
Credit: brazi bites

After Junea moved to the U.S. and started missing her family’s Brazilian pão de queijo, she and her husband Cameron decided to make their own version and start a company so everyone could enjoy! Now the world can stock up with Brazi Bites in the freezer, as well as other products like empanadas, Pizza Bites and more!

6

Mini Conchas

Mini Conchas
Credit: cocoandre

CocoAndré is a family-owned, Mexican American chocolate company that combines traditional European techniques with Mexican flavors when creating their deluxe chocolates. They have everything from Calaveras chocolate skulls to vegan chocolate to truffles and more!

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7

Alegria Alegria Coffee Beans

Alegria Coffee Beans
Credit: Progeny coffee

Progeney Coffee is a company like no other in the coffee industry! By steering away from traditional coffee chain methods, Maria Palacio and John Trabelsi are providing a high-quality coffee product that also gives back to farmers by sustainable farming practices. From bags of aromatic whole coffee beans to on-the-go, single serve coffee pouches, this coffee might just become your new favorite go-to!

8

Tia Lupita Hot Sauce

Hot Sauce
Credit: Tia Lupita

When Hector Saldivar moved from Mexico to California, his mother (known as Tia Lupita) would send him bottles of hot sauce. Eventually, he decided to bottle up the hot sauce that he loved (with his mother’s blessing) and share it with the world. Now, we all can try Tia Lupita’s hot sauces, including habanero, salsa verde, chipotle and more!

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9

Mexican Lime Cactus Sticks

Mexican Lime Cactus Sticks

After Regina Trillo moved from Mexico City and failed to find anything that resembled the Mexico that she knew in the grocery store, she created Nemi to bring to the snack aisle. These snacks are made from nopales, a common food in Mexico, with flavors like Chile Turmeric, Churro, Smoky Chipotle and Mexican Lime.

10

Cultura Craft Chocolate Mini Chocolate Bar: 70% Guatemala

Mini Chocolate Bar: 70% Guatemala
Credit: Cultura Craft Chocolate

Damaris Ronkanen, founder of Cultura Craft Chocolate, was inspired by her trips to Mexico when she was a kid and seeing her grandmother cook. Passionate about food, Damaris started a career in cooking which eventually led to Cultura Craft Chocolate. You can now shop her chocolates online, from chocolate beverages to chocolate bars, made from cocoa beans from all over Latin America.

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11

Hibiscus Agua Fresca (Agua de Jamaica)

Hibiscus Agua Fresca (Agua de Jamaica)
Credit: agua bonita

After working in the beverage industry for years, Erin and Kayla decided to start their own beverage line and bring canned agua frescas to the market! Their beverages are made with 100% real fruit and no added sugar, making it a healthier version by sourcing from ripe fruit for natural sweetness.

12

Eat Me Guilt Free I Want It All Brownies

I Want It All Brownies
Credit: Eat Me Guilt Free

Started from a home kitchen, Cristie Besu wanted to create a sweet treat that would make her clients feel better when they had a sugar craving. As a Registered Nurse and Certified Sports Nutritionist, she created a variety of cookies, brownies, breads and more!

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13

Fruit Punch Soda

Fruit Punch Soda

Perfy is a soda brand like no other that offers low-sugar options with 90% less sugar than a full-sugar soda. By using real fruit juice, monk fruit, stevia and allulose, Perfy was able to create a delicious beverage that leaves out all the unwanted sugars and artificial sweeteners. Shop their refreshing flavors from Fruit Punch to Tropical Citrus and more!

14

Loisa Sazón & Adobo

Sazón & Adobo
Credit: Loisa

Loisa is named after Loisaida, the Spanglish term for the Lower East Side in New York City and its thriving Latinx community. Its founders’ mission was to create high quality seasoning without artificial ingredients, MSG or artificial fillers. You can start out with their Sazón & Adobo combo pack to upgrade a variety of dishes. Need some inspiration? Check out their recipes blog for great ideas.

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15

Chocho Superfood Protein - Vanilla

Chocho Superfood Protein - Vanilla

Ricky Echanique is a fifth generation farmer from Ecuador that harnessed the power of chocho to create Mikuna (the concept of ‘nourishing the body through food' in ancient Kichwa). Chocho is a regenerative crop that is packed with protein, as well of other essential vitamins and nutritional benefits. It is also the base to Mikuna’s plant-based protein powder that comes in vanilla chocho, cacao chochoand pure chocho.

16

La Newyorkina Creamy and Fruity Popsicles

Creamy and Fruity Popsicles
Credit: La Newyorkina

Born and raised in Mexico, founder Fanny Gerson, started La Newyorkina so she can share and celebrate Mexico’s delicious sweets. From paletas to Churro Ice Cream Sandwich Kits, La New Yorkina makes it part of their mission to source high quality ingredients near New York and from Mexico. Try their Passion Fruit Mezcal Pie or their famous fruity popsicles!

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17

Pisqueya Spicy Sweet Hot Sauce

Spicy Sweet Hot Sauce
Credit: Pisqueya

Maritza Abreu made it her mission to bottle up and share the Latinx and Caribbean flavors she loves with the world by creating Pisqueya. Choose from a variety of hot sauces including Smoky Hot, Medium Buzz and Spicy Sweet. Pisqueya even shares ways to incorporate these hot sauces into your cooking via these recipes.

18

JOSEFA Traditional Goat’s Milk Caramel Sauce, Original Cajeta

Traditional Goat’s Milk Caramel Sauce, Original Cajeta

Cajeta is a beloved Mexican caramel that is made of goat’s milk, cane sugar and syrup. When Sofia, founder of Josefa, moved to California in 2017, she wanted to share and celebrate her heritage with those around her by recreating something that brought her so much joy in her childhood – cajeta!

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19

Mole Negro Starter

Mole Negro Starter
Credit: Guelaguetza

Guelaguetza, a Latinx restaurant, was born when a family moved from Oaxaca to Los Angeles and wanted to share with the community the flavors that came from their home. Keeping their family business thriving, you can now shop their mole starter kits so everyone can enjoy the flavors of Guelaguetza!

20

Siete Family Foods Grain Free Burrito Size Tortillas

Grain Free Burrito Size Tortillas
Credit: Siete Family Foods

Siete Family Foods all started when Veronica Garza, co-founder and president, was diagnosed at an early age with multiple autoimmune conditions. With the support of her family, they adapted a healthier lifestyle, including eating a grain-free diet. That’s when their grain-free tortilla was born and took off! Today, they have several other products, including tortilla chips, hot sauces, seasoning and more.

Headshot of Katarina Avendaño
Katarina Avendaño
Senior SEO Editor

Katarina Avendaño (she/her) is the senior SEO editor for Good Housekeeping, where she writes and edits lifestyle content and contributes to SEO strategy. Before joining GH in 2021, she was the digital editor at New York Family, where she was responsible for the website’s content and strategy. Katarina received her bachelor's degree in communications and Spanish from the University of Washington.

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