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7 Best TVs of 2024

After testing over 50 televisions in the past five years, our tech experts say these are your best bets.

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samsung the frame testing
Good Housekeeping / Olivia Lipski

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Oftentimes, there’s nothing more relaxing than gathering around a bowl of popcorn and turning the lights down to watch a movie. But to transform your movie nights from average to exceptional, a new TV packed with the latest technology may be the missing ingredient. While shopping for a TV is no easy task, with so many types, price points and sizes to choose from, TVs improve year-over-year and there’s a perfect set for every space and every family.

The tech experts and engineers at the Good Housekeeping Institute have been testing home theater equipment for decades, from rigorously evaluating the most popular TV brands to the best soundbars to pair with your set. We’ve been hands-on with more than 50 TV sets in the past five years alone, and we continuously research and investigate the latest TV technologies. When choosing the sets ahead, our pros evaluated each model for features such as picture quality, brightness, refresh rate, contrast, ease of use and more, and we considered feedback from our panel of TV testers.

1
Best Overall

LG OLED evo C4

On Sale
OLED evo C4

Pros

  • Excellent picture quality
  • Easy to use interface
  • Offered in a wide range of sizes
  • High refresh rate

Cons

  • Pricey

Whether you like watching movies, sports or you're an avid gamer, it's hard to go wrong with LG's C2 series. We like this popular OLED model in particular for its combination of great value and excellent picture quality, making its steeper initial cost well worth it.

Images feature bright colors, deep blacks and impressive contrast thanks to millions of self-lit pixels (over 8 million to be exact). We also find the media interface robust and easy to use, and gamers will appreciate the fast 120 Hz refresh rate that can go up to 144 Hz, in addition to LG's cloud gaming service, GeForce Now, which offers easy access to some of the most sought-after games.

"In general, these TVs have minimal lag, making fast-moving content still appear smooth and lifelike," says Rachel Rothman, former Chief Technologist at the Good Housekeeping Institute. Our pros recommend this model for anyone who frequently watches TV in a dark setting, which is where it will really shine. For those who have a well-equipped smart home, we like that it's compatible with Google Assistant, Amazon Alexa, Apple AirPlay, HomeKit and more.

Who it's for: This popular OLED series is a great choice for most people seeking to create a home theater setup. This 2024 model offers a combination of excellent picture quality, a slim design and a variety of screen sizes to suit your space.

Type: OLED | Resolution: 4K | Sizes: 42", 48", 55", 65", 77", 83" | Refresh rate: 120 Hz

2
Best Value

TCL QM8 Series

QM8 Series
Credit: TCL

Pros

  • Reasonable price
  • High peak brightness
  • Great picture quality
  • Easy to use interface

Cons

  • Only available in larger sizes

Standing out for its exceptional brightness and crisp picture quality, our pros were impressed with TCL’s QM8. According to the brand, it features up to 2,300 local dimming zones and a mini-LED backlight that creates deeper blacks, brighter whites and improved contrast. A 120 Hz refresh rate keeps everything on-screen zippy, and because it boasts up to 2,000 nits peak brightness, it’s suitable for all rooms of your home (that includes well-lit spaces!).

While it’s not available in smaller screen sizes, those who think bigger is better can opt for this model in a whopping 115-inch screen size. Both our experts and testers agree that the TCL, which runs on Google TV, is easy to set up and operate. Other online reviewers rave about its image quality, brightness and solid audio — all for a reasonable price.

Who it's for: For shoppers looking for impressive brightness and rich picture quality without having to spend several thousand on a premium OLED, this TCL is a fantastic choice. It offers excellent value and is a reliable choice for brighter, sunny rooms.

Type: QLED | Resolution: 4K | Sizes: 65", 75", 85", 98" | Refresh rate: 120 Hz

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3
Best OLED TV

Samsung Class OLED S90C

Class OLED S90C

Pros

  • Fantastic picture quality
  • Super slim bezel
  • Sleek remote and intuitive interface

Cons

  • Expensive

You can count on Samsung to deliver beautiful colors, crisp details and rich contrast in this premium 4K OLED TV. While we haven't yet tested this particular model, our pros are familiar with Samsung's latest lineup and love this model's super slim design and essentially bezel-free screen. In tests of similar sets, our pros were impressed by the TV's upscale technology and ability to transform content into 4K resolution. Plus, with a refresh rate that goes up to 144Hz, this TV is an excellent choice for gamers seeking top performance with virtually no lag.

If deep blacks and excellent contrast are what you're seeking, the S90C is your go-to. No matter your choice, Samsung's media interface is super intuitive and its fan-favorite One Remote can be used across Samsung devices.

Who it's for: Binge-watchers and movie buffs who love excellent picture quality as much as a sleek and easy-to-use interface, but aren't ready to shed upward of $3,000 on a new set.

Type: OLED | Resolution: 4K | Sizes: 55", 65", 77", 83" | Refresh rate: 120 Hz

4
Best for Picture Quality

LG OLED evo G4

OLED evo G4

Pros

  • Superior picture quality
  • Excellent brightness and contrast
  • Improved audio

Cons

  • Very expensive

LG’s latest 2024 G4 OLED is stunning, and while it’s one of the priciest picks on this list, it’s worth the investment if top-notch quality is what you’re after. It's one of the brand's brightest OLEDs, featuring "Brightness Booster Max" technology that makes it suitable for dark spaces as it is for well-lit rooms. You can expect to see impressive contrast, crystal-clear images and vibrant colors no matter what you're watching.

Online reviewers rave about the TV's stunning picture quality, sleek design that allows the TV to hang flush against the wall, improved sound quality and user-friendly interface. One reviewer describes the TV as "an extraordinary piece of technology that brings the magic of the big screen into the comfort of your living room."

Who it's for: Anyone with some wiggle room in their budget seeking a bright OLED for a home theater setup with superior picture quality and perfect black levels.

Type: OLED | Resolution: 4K | Sizes: 55", 65", 77", 83", 97" | Refresh rate: 120 Hz

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5
Best Mid-Range TV

Hisense U8 Series

On Sale
U8 Series

Pros

  • Excellent value
  • Good picture quality and contrast
  • Easy set up and intuitive interface
  • Vast range of screen sizes

Cons

  • Viewing angle could be improved

The Hisense U8 Series ranges from 55-inch screen sizes to those up to 100 inches, so there's a lot to choose from. What we like about this model is not only its bright picture quality but the impressive 144Hz native refresh rate that gamers and sports fans will appreciate. We also like that Hisense packs in a lot of features for a reasonable price, leveraging proprietary ULED technology and mini-LED lights as opposed to traditional LEDs for improved backlighting that results in deeper blacks and whites.

Testers were impressed by its super bright, 4K picture quality that makes it a great fit for a variety of spaces — all for a price under $2,000. Plus, most Hisense TVs are powered by Google TV, which means they're super easy to set up and navigate, and Google Assistant is automatically built-in. Reviewers praise the TV’s color accuracy, though some do point out that the viewing angle could be improved.

Who it's for: Shoppers who want a mid-range TV in a range of sizes with picture quality that doesn't disappoint, but won't break the bank either.


Type:
ULED | Resolution: 4K | Sizes: 55", 65", 75", 85", 100" | Refresh rate: 144 Hz

6
Best Cheap TV

Roku Plus Series

On Sale
Plus Series

Pros

  • Affordable
  • Built-in smart Roku interface
  • Include voice-enabled remote

Cons

  • Brightness and picture quality could be improved
  • Limited size options

You're probably familiar with Roku's streaming sticks, which bring an intuitive, seamless interface to any TV that lacks smart features or access to certain streaming apps. But now you can skip using a streaming stick and purchase a TV directly from Roku instead. Our pros recently tested the Roku Plus Series, which comes with an easy-to-use voice remote that lets you find the content you're looking for faster than ever.

“It's a surprisingly affordable option for a solid set with good color and low lag,” Rothman says. “While the picture quality of more premium sets is still notably better, the smart interface is wonderful.” She also points out that brightness could be improved and the placement or ports make them hard to reach when mounted, but overall it’s a great TV for the price. Just keep in mind that it comes in limited size options.

Who it's for: We think it's a great TV for guest rooms, college students and anyone who doesn't need the most advanced features or the latest technology.

Type: QLED | Resolution: 4K | Sizes: 55", 65", 75" | Refresh rate: 60 Hz

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7
Best for Movies

Sony Bravia XR Class A95L QD-OLED

On Sale
Bravia XR Class A95L QD-OLED

Pros

  • Great image quality and color accuracy
  • Impressive audio
  • Features upscaling technology that enhances low-resolution content

Cons

  • Remote could be less clunky
  • Pricey

Movie aficionados will love this 4K OLED TV from Sony, which features bold, accurate colors, immersive audio and impressive contrast. Though our pros haven't tested this model in the Media & Tech Lab, we've been impressed with Sony's 4K upscaling in other Bravia models, which makes low-resolution content clearer. Sony sets have also stood out for their color accuracy and excellent motion handling in our previous evaluations, and "cognitive processing" allows for even more brightness and resolution by enhancing each image — that's a win-win for movie night. We also like that Sony uses Google's interface to make it easy to find your favorite shows, though the remote could be sleeker and we wish the set wasn't quite so expensive.

Who it's for: Movies buffs and cinephiles will get a kick out of watching content on Sony's A95L, as long as it's within your budget's range.

Type: QD-OLED | Resolution: 4K | Sizes: 55", 65", 75" | Refresh rate: 120 Hz

hisense tv testing
Olivia Lipski / Good Housekeeping Institute

Testing the Hisense U8 at home.

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Other TVs we considered

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  • Samsung Neo QLED 8K QN900C: Our pros have nothing negative to say about this premium QLED from Samsung, except its steep price. We found picture quality to be exceptional and super bright. If you have access to 8K content it can be a worthy investment, but until it becomes more available it may not be the right set for everyone.
  • Hisense U6 Series: For those eager to find a TV under $500, we suggest considering the more affordable yet less feature-rich U6 series from Hisense. "It's a really, really good value for everything you're getting," said one tester. "It was very easy to set up, including the Google Home features (and I didn't have a single Google Home product prior to this)."
  • Samsung The Frame TV: The GH Institute tech experts love The Frame TV for its beautiful, slim design that you can mount onto walls and disguise as artwork. We find The Frame's performance impressive and love the matte display that's suitable for bright rooms, but recognize this premium TV may be for a niche audience who likes to host more than they like to binge-watch.
  • Samsung S95D OLED 4K TV: Our pros recently tested the S95D and were wowed by its perfect picture quality and anti-glare technology that makes binge-watching day or night an exceptional viewing experience. “Quite simply the best and brightest picture quality I’ve ever seen,” said one tester. That being said, you can opt for a lower-tier Samsung model for a more affordable price if you’re OK losing out on a few features.
testing the qn900c
Olivia Lipski / Good Housekeeping Institute

Testing the Samsung QN900C in the Lab.

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How we test the best TVs

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At the Good Housekeeping Institute Media & Tech Lab, our engineers and product analysts test all sorts of electronics for your home, including home theater equipment. When selecting the best TVs, we relied on our decades of expertise and considered top-performing brands that have stood out in previous Lab tests, those we use (and love) in our own homes as well as ones that testers raved about.

When testing the best TVs, our experts review ease of use and performance. We evaluate TVs for ease of setup, remote control, number of ports, menu navigation and interface and more. We next test video resolution, picture quality, brightness, audio quality, the intuitiveness of smart features and other factors that impact your viewing experience. Whenever applicable, we factor in feedback from our test panel regarding their experience using the TV to better evaluate what's most important to consumers.

testing the tcl qm8
Olivia Lipski / Good Housekeeping Institute

Testing the TCL QM8 Series at home.

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What to look for when shopping for the best TVs

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✔️ Resolution: A TV’s resolution is measured in pixels, but you’ll see a lot of confusing terms thrown out at you. Our experts recommend investing in a set with at least 4K Ultra HD (UHD) resolution (3,840 x 2,160 pixels), the standard for high def and why we only feature 4K sets above. While you could splurge on a set with even greater resolution like an 8K set (7680 x 4320 pixels), the balance of great quality and cost makes 4K the dominant choice. 4K means that the TV has at least four times as many pixels as older HD TVs (1080p), so you can see four times the detail in a given space, especially when up close. When talking about 4K, you’ll also see mention of 4K HDR. “HDR stands for high dynamic range, and it enhances the contrast,” Rothman explains. “Brights are brighter, darks are darker. It allows for deeper, darker colors and more vibrant, bright colors with nuance in between.” As a rule of thumb when choosing the right resolution for your new TV, the more pixels, the better picture quality you can expect. While 8K TV sets are slowly gaining ground, the amount of 8K content being rolled out simply doesn't compare to 4K (at least not yet).

✔️ Type: The majority of TVs you'll see today are either OLED, QLED or LED backlit LCDs (most commonly referred to as LEDs). For the best picture quality, we suggest OLED TVs as they feature millions of self-lit pixels that help produce the darkest blacks and best contrast. LED TVs use LEDs to backlit an LCD — these sets require a source of light that makes them cheaper but not quite as slim or impressive when it comes to picture quality. Lastly, you'll find QLEDs being sold by brands like Samsung or TCL. "QLED is a marketing term — these TVs use LCD panels lit by LEDs, but with a 'quantum dot layer' to filter the light to produce better color," Rothman explains. QLEDs are an excellent choice for well-lit rooms as their screen is brighter than a standard LED.

✔️ Screen size: Before choosing a screen size for your new TV, make sure to measure your space to ensure you'll have enough room on your TV console or wall if you plan on mounting it. Screen size is measured diagonally, and the average size for most spaces is 55 to 65 inches. Our experts suggest choosing the size that best suits your home, your needs and your budget. Keep in mind that the larger the screen size, the more you can expect the price of your TV to go up. "Our advice is to size up when in doubt," Rothman says. "You rarely regret getting a few inches more, though the flip side is not true."

✔️ Refresh rate: A TV's refresh rate refers to how quickly images change on the screen, and is especially noticeable when you're watching intense action movies or sports where every transition, action or scene counts. Our pros recommend 120Hz or more. The higher the refresh rate, the smoother and more natural you can expect your viewing experience to be. Gamers in particular should opt for TV sets with high refresh rates so there's little room for lag (and error) when playing against opponents.

✔️ Number of ports: You'll want to choose a TV with a variety of ports so you can easily plug in accessories like streaming sticks, gaming consoles, soundbars or even laptops. Rothman suggests looking for a TV with accessible and plentiful ports as you never know what you may want to connect down the line.

✔️ Smart features: Most TVs these days come with smart features such as a media interface that allows you to access your favorite streaming apps. But what about if you want your TV to turn on without having to reach for the remote, and instead you simply ask Alexa or Google? If so, choose a TV that's compatible with your favorite smart home ecosystem or one that has Google or Alexa directly built-in, or another voice assistant. Some TVs will even come with voice-enabled remotes so you can search for movies and shows without having to type in long titles.

Why trust Good Housekeeping?

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Writer and Reviews Analyst Olivia Lipski covers everything from tech to home, travel, fitness and more for GH. She regularly tests home theater essentials like the Samsung The Frame TV, budget projectors and other top-performing TVs to understand how well they perform. She also attends trade shows like CES annually to stay abreast of the latest technologies and trends in the TV industry.

Rachel Rothman, former chief technologist and head engineer at the Good Housekeeping Institute, led GH's categorical TV testing for 15 years. TVs are in her DNA since she grew up in a family that owned and operated a consumer electronics business with a big focus on TVs and the latest technology.

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Headshot of Olivia Lipski
Olivia Lipski
Senior Reviews Writer & Analyst

Olivia (she/her) is a senior reviews writer and analyst at the Good Housekeeping Institute, where she tests and writes about tech, home, travel, fitness, parenting and health products. Since joining GH in 2021, she has continued to leverage her extensive product reviews experience by staying on top of the industry’s latest innovations and helping readers make better buying decisions. Olivia is a graduate of the George Washington University, with a bachelor’s degree in journalism, political science and French, and she holds a master’s degree in communications from Sciences Po Paris.


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