You may have heard about The Samsung Frame TV, which pioneered the art TV category back in 2017. While other TV manufacturers have since created their own versions of art TVs, the Samsung The Frame TV remains the most popular (and well-recognized) among consumers. It made a splash with its super-slim design, one that leaves virtually no gap between the TV and the wall when mounted. Even better, it features an anti-reflection matte display and an integrated Art Store that features thousands of artworks.
It’s no wonder that The Frame TV remains such an appealing choice for homeowners — it's given average consumers (as opposed to solely art collectors) the ability to display art on their walls in place of a black screen. It’s exactly why it’s the first TV I mounted when I moved into my new apartment a year ago, and why at least 50 percent of my neighbors did the exact same thing.
At the Good Housekeeping Institute, product analysts and engineers have been testing the best TVS on the market for decades, rating everything from their picture quality to their interface. Since 2017, we’ve seen new iterations of The Frame TV, and I’ve had the opportunity to test and experience at least three models, including the latest Samsung The Frame Pro TV. Year over year, I’ve witnessed firsthand the improvements Samsung has made to its Frame lineup's display, design and technology. Here’s everything you need to know about The Frame Pro TV and whether this art TV deserves a spot on your wall.
What is the Samsung The Frame Pro TV?
Samsung The Frame Pro
Pros
- Impressive Neo QLED display
- Compatible with Wireless One Connect Box
- Matte display that minimizes glare
- Super slim design
- Integrated Samsung Art Store to display thousands of artworks
- Brighter than previous Frame TVs
- Customizable bezels (for an additional fee)
Cons
- Not available in smaller sizes
- Expensive
| Sizes | 65”, 75” and 85” |
|---|---|
| Display type | Neo QLED |
| Resolution | 4K (3,840 x 2,160) |
| Refresh rate | 120Hz (Up to 144Hz) |
Earlier in 2025, Samsung announced the launch of its latest art TV: The Frame Pro TV. This new model was released alongside the latest The Frame TV (2025). It’s an addition to the Frame lineup and not intended to replace The Frame TV. Instead, The Frame Pro serves as an upgraded version of the beloved The Frame TV, and one of the best, slimmest art TVs on the market. That's why when I heard about it, I couldn’t wait to get my hands on it.
How does the Samsung The Frame Pro TV compare to The Frame TV?
Price
As is expected of any premium or upgraded version of a product, the Samsung Frame Pro is more expensive than The Frame TV. While a 65” Frame TV currently retails for $1,699 on Samsung’s website, the 65” Frame Pro TV retails for $1999, or $300 more. The cost difference isn’t drastic, but it does beg the question (which we'll go over): Is the Pro model worth the upcharge?
Design
One key difference between these two TVs is that they’re not available in the same sizes. While you’ll find the latest The Frame TV in 43”, 50”, 55” and 65”, The Frame Pro TV clearly skews toward consumers who want a larger display. It’s offered in 65” 75” and 85”. That means if you want a smaller 43” display, you’re stuck with The Frame TV.
Another notable design improvement is The Frame Pro TV’s slimmer design, making it the slimmest art TV on the market, according to Samsung. With the newly improved slim fit wall mount, it sits flush against your wall to help further disguise it as a piece of art.
Technology
I’ve always been impressed with The Frame TV’s picture quality and crisp 4K display. But I’ll admit that if exceptional brightness and contrast are what you’re seeking, or you’re an avid gamer who needs peak performance and zippy refresh rates, you might be better off purchasing another TV on the market. You're more likely to get more bang for your buck. But if you ask me, The Frame Pro TV has so much going for it that I'm personally willing to pay a bit more and make some minor sacrifices in value.
Neo QLED Display
The good news is that The Frame Pro TV has taken some of The Frame TV’s weaker points and made them better. First, The Frame Pro features a Neo QLED display as opposed to a QLED display. This means that shows, movies and artwork that you’re displaying on the TV will be brighter and offer richer, deeper blacks as well as vivid colors.
While I haven’t yet had the opportunity to compare the 2025 Frame line-up side by side, when testing the Frame Pro TV against the Hisense U8, as pictured, I did immediately notice how bright it felt. When watching Mission Impossible, images were vivid and sharp — I could literally see the pores on Kittridge’s face. When streaming other content, it became obvious that the TV’s NQ4 AI Gen 3 Processor, which uses AI to upscale to 4K resolution, is powerful and effective.
Wireless One Connect Box
Another improvement: The Frame Pro TV supports a new Wireless One Connect Box, which is the first of all The Frame TVs that offers wireless transmission of all inputs so you don’t have to deal with messy cords and cables. In other words: All you need to do is plug the TV’s power cord into an outlet (and ideally hide that cable). While the Wireless One Connect Box also requires a power source, it can be up to 30 feet away from the TV. This makes setup of the TV super easy, clean and even easier to hide all inputs.
144Hz refresh rate
Gamers who want to use any of the 2025 Frame TVs will also be happy to hear that Samsung improved the refresh rate, bringing it from 120Hz on most 2024 models up to 144Hz. This results in smoother motion on the TV screen and an ultimately better, more immersive experience when gaming or watching sports, action-packed scenes and the like.
Vision AI
Available across The Frame and The Frame Pro, Samsung introduced Vision AI. These new AI features were developed to enhance the user experience when watching and navigating your TV. On top of AI upscaling, which adjusts picture and sound to match your viewing environment, one of my favorite Vision AI features is “Live Translate,” which translates subtitles in real-time into your preferred language.
As someone with a multicultural family, I can see this feature really coming in handy when trying to enjoy a broadcast all together. Vision AI also lets you set up routines via the SmartThings app, like having the TV automatically turn on funny content on YouTube when your dog starts barking while you're away from home. Click to Search is another popular AI feature that provides you with information directly on the screen, like details on the actor in the show you’re watching.
The Samsung Art Store
You can’t talk about The Frame TVs without mentioning the Samsung Art Store, which is, in my opinion, what makes this TV worth the investment over other comparable TVs. Coupled with The Frame Pro TV’s matte display and excellent resolution, the Art Store enables you to not just display artwork from the convenience of your home, but it makes that artwork believable as well as accessible. Instead of a black screen taking up prime space on your living room wall, the Frame TVs do what was previously unimaginable and transform your TV into something worth looking at.
With a subscription, which costs $4.99 per month or $49.99 annually, you’re granted access to more than 3,000 works of art, including exclusive collections as well as iconic pieces from museums such as the Met, Musée d’Orsay and more. There is also a freemium version available, called "Streams service," which rotates among 30 images every month.
I’m no art buff, but I’ve found myself spending an embarrassing amount of time browsing and downloading various artworks onto my Frame. What I love most is how the Art Store is super easy to navigate, categorizing everything into artists, like Van Gogh, Monet, Renoir and more, curations, partners such as Disney and National Geographic, and subjects like travel, landscapes and the list goes on.
Long story short: There's something for everyone. It makes it both easy and fun to find art that you’ll enjoy having on your wall, and that you’re guaranteed to never get tired of since you can change it with the click of a button. For my family home, it couldn't be more perfect.
To make your Frame Pro TV look even more like a picture frame, Samsung offers a variety of magnetic bezels so you can match your space. Just note that these are sold separately.
For an even more elaborate and sophisticated look for your TV, you can consider purchasing a picture frame from Deco TV Frames. You can choose from an ornate antique gold frame to a more traditional black, contemporary bronze and more. While these frames can quickly cost upward of $600, depending on the size of your TV, I can confirm that they transform your Frame TV into an actual picture frame that you’ll want to show off to all your friends and family. I have one mounted on my current Samsung Frame TV and everyone who sees it is immediately impressed. One of the coolest things beyond its appearance is how easy it is to simply clip onto your Frame TV without requiring any tools.
Bottom Line: Is The Samsung Frame Pro Worth It?
The painting above, which I captured when testing the Samsung The Frame Pro TV, makes this art TV 100 percent worth it. When looking at it, it's almost as if you can see individual brushstrokes and feel the oil texture on the canvas. Having the ability to display famous artworks via the Samsung Art Store without having to visit the Met is an absolute luxury.
On top of all the perks that come with an Art Store subscription, The Frame Pro TV offers better picture quality. Thanks to its Neo QLED display, the TV's improved brightness and contrast is discernible, and it's a worthwhile investment for anyone seeking a high-quality TV with impressive resolution, an easy-to-use interface, great sound quality and an exceptional Art Store experience. Add a customizable bezel to it or a decorative frame, and you'll never regret having mounted it to your wall.
Why trust Good Housekeeping?
Senior Reviews Writer & Analyst Olivia Lipski covers everything from consumer electronics to appliances, travel, parenting, home and fitness. Since joining GH in 2021, she has reviewed all types of home theater equipment to take movie nights to the next level, including outdoor TVs, budget projectors, soundbars and more. She's been testing different variations of the Samsung The Frame TV and the latest The Frame TV Pro for the past two years, using it to display art when having guests over and streaming favorite TV shows and movies when relaxing at home.
Olivia (she/her) is a senior reviews writer and analyst at the Good Housekeeping Institute, where she tests and writes about tech, home, travel, fitness, parenting and health products. Since joining GH in 2021, she has continued to leverage her extensive product reviews experience by staying on top of the industry’s latest innovations and helping readers make better buying decisions. Olivia is a graduate of the George Washington University, with a bachelor’s degree in journalism, political science and French, and she holds a master’s degree in communications from Sciences Po Paris.
