22 LGBTQ+ Clothing Brands to Shop for Pride (and Beyond)
Inclusive, stylish queer-owned retailers to support during Pride Month and always.
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Clothing can be a useful tool in boosting confidence, experiencing gender euphoria and signaling sexualities, but the majority of stores offer clothing within a gender binary. While anyone can break the gender norm and wear any piece of clothing if they so choose, some items are not made with a variety of body shapes in mind. The best LGBTQ+ clothing brands offer boxers, swimsuits, binders, suits and more so that everyone can express themselves and feel confident in their clothes.
Celebrating gender and sexual identities goes beyond Pride Month (It's year-round!). Whether you're queer or an ally, shopping from LGBTQ+-owned businesses is an excellent way to support the community. Plus, many LGBTQ+-owned brands also support causes that help improve outcomes for queer youth, trans folks and access to healthcare. If you're looking for more than clothing from LGBTQ+-owned brands, check out the online resource Everywhere is Queer for a worldwide map of queer-owned businesses offering a variety of items and services.
LGBTQ+ clothing looks different for everyone. Here, find queer-owned brands offering clothing that will help you feel authentically you and feel eternally prideful.
Woxer
Ranked as one of the best underwear for women by our textile experts, testers loved this brand's boxers for the super soft feel, stretchiness, no fly opening and secure waistband. Woxers are boxer-brief style underwear designed for women and genderqueer people to fit other bodies better than boxers made exclusively for men. Soph Mosca, my favorite lesbian TikToker, showed off the brand's colorful Pride collection this year in a video where she styled the sports bras and boxers with her outfit.
The Phluid Project
Graphic T-shirts with cheeky prints are all the rage. The Phluid Project offers hilarious gender-free tops like the Stop Being Straight Tee and the Thembo Tee. But the LGBTQ+-owned brand also has empowering tops with supportive messages, such as the Defend Trans Youth Tee. Certified by the National LGBT Chamber of Commerce (NGLCC), the Phluid Project is devoted to amplifying the LGBTQ+ community by supporting and fundraising for trans-led orgs and homeless queer youth through their nonprofit, The Phluid Phoundation.
Aday
With carefully designed pieces intended to be worn on repeat, this brand is also founded and created by a diverse team with LGBTQ+, BIPOC and disabled representation on staff. They also commit to donating a portion of their proceeds to customer-chosen organizations, so you can feel good about your purchase.
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Kirrin Finch
If you're a woman or non-binary person and need a bespoke suit and button-up shirt for work, a wedding or a fancy event, check out this menswear-inspired brand that makes suiting and other well-appointed attire for all kinds of bodies.
Andie Swim
When you just want to splash in the sun instead of worrying about whether your suit is riding up, down or all around, this size-inclusive brand has you covered thanks to a team of fit experts who can help ensure you're getting the right suit in the right size for you.
For Them
Improper binding can cause potential health risks, so look for binders designed to allow movement and breathability. For Them is a queer- and trans-owned brand that sells binders: the original, all-day Binder and the Binder MAX, which is meant to be worn up to 4 to 6 hours a day and has more compression and coverage. Each is available in multiple colors and designed to compress chests without sacrificing safety.
TomboyX
TomboyX started out creating underwear that fits every body, regardless of where you fall on the size and gender spectrum. But they've since expanded into a whole range of swim, sleep, active and loungewear that's comfortable and stylish.
Wildfang
This inclusive clothing brand began with the mission to create clothes that didn't adhere to a gender binary. (Let's hear it for button-downs without a boob gap!) The brand's social awareness extends to its hiring and staffing practices as well.
Automic Gold
This queer-owned GH-staff-favorite is committed to featuring un-retouched photos of non-white, non-cis, size-inclusive models for its reclaimed gold jewelry that's gorgeous on any gender. They also aim to keep their prices fair instead of artificially inflating them, so you won't be seeing any discounts.
Moolah Kicks
With only 144 roster spots in the entire WNBA, 37 of those spots are filled by queer women. It just feels right that Moolah Kicks, a queer- and woman-owned brand, is the leading shoe brand for women's basketball. Their sneakers are specifically designed for women's feet and the athletic brand now offers clothing like padded compression tops and shorts.
Dfrntpigeon
This unique apparel and lifestyle brand showcases the artwork of marginalized youth and gives back to programs that help them find a pathway into a professional creative career path. Dfrntpigeon puts its money where its mouth is and looks amazing doing it.
HumanKind
Never shop for swimwear or athletic shorts or tops in a section that doesn't match your gender identity again. This inclusive brand makes apparel for every body.
Both&
People of all genders can shop at Both& for comfy basics, swimsuits, denim jackets, cargo pants, button-downs, T-shirts and more. The brand has gender-free sizes, tank tops designed to cover binder lines, swim-friendly packers for swim trunks and post-top-surgery muscle tees that accentuate muscles and minimize hips. Aimed towards those who are looking for a masculine, boxy or square torso silhouette, Both& is a queer-friendly brand for those who are binding or had top surgery.
Stuzo
This Black queer woman-owned brand is designed to be gender-free, so anyone can rock their bold designs with confidence. With fans like Spike Lee, Jada Pinkett Smith and Tiffany Haddish, you may even see your new drip on the big screen.
No Sesso
With an eye-catching debut at Fashion Week with its Spring and Summer 2024 collection, this trans-, Black- and woman-owned brand mixes luxury fashion and streetwear. The name No Sesso (meaning "no sex" in Italian) is a nod to genderless fashion. The co-creative directors, Pia Davis and Autumn Randolph, incorporate styles admiring Black womanhood and the duo's childhood. Shop for hoodies, cargo pants, micro skirts and more.
Lucy & Yak
Nothing feels more prideful and joyful than wearing vibrant colors and fun patterns. Lucy & Yak is a color lover's dream store, with floral bell bottoms, pastel maxi skirts and cherry-patterned dungarees. One GH staff member recommends the overalls and loves the brand's use of bold patterns. The brand also sells plain denim and neutral colors if you're more into minimalistic clothing.
As You Are Apparel
The LGBTQ+ community has a long history of using clothing and phrases to signal their queerness. As You Are sells T-shirts and crew necks for those who like minimalistic clothing but want to signal to others that they're queer. Simply flip up the sleeve cuff to reveal an embroidered "here for the girls" or "here for everyone" and un-flip it when you don't want that message broadcasted.
Chromat
Brightly colored, strappy and bold bikinis, swim shorts, one-pieces and cover-ups can be found at Chromat. The queer-owned swimwear brand celebrates body positivity and inclusivity with designs that will keep you feeling your best at the beach or poolside.
Envygreen Manor
This queer-owned brand creates clothing that looks like it came straight out of a fantasy novel. We love the whimsical clothing and patterned button-ups that can be styled for any gender: wear it paired with an undershirt, buttoned or unbuttoned and tied at the center. Plus, the beautiful bandanas look great tied around long, short or shaved hair.
Ash & Chess
A staff favorite for their cards, patches and stickers with queer messaging and illustrations, Ash & Chess recently launched a clothing line. The queer- and trans-owned brand now offers colorful T-shirts and crew necks with uplifting phrases that are perfect for Pride and every day.
Isabella (she/her) covers commerce and product-related content in the home, lifestyle, fitness, technology and beauty. She graduated from Binghamton University in 2022 with a bachelor’s degree in English: Literature & Rhetoric. Before joining GH, she was an editorial assistant at Prevention, where she covered health topics and celebrity news.
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