Good Housekeeping Best Toy Award Winner
VTech Bopping and Cruising Baby Driver
Credit: VTech
With the help of two AA batteries, the buttons on this dash activate lights and sounds that hold a baby's attention. In addition, there's a mirror to look in, pedals that crinkle, a gear to shift and a soft steering wheel to grab — and the whole thing attaches to the stroller for on-the-go fun. "My 3-month-old liked grasping for the toy," said one parent tester, who added that the baby also liked spinning the wheel. Ages 3 months+
RELATED: The Good Housekeeping Best Toy Awards
Melissa & Doug Flip Fish
Now 20% Off
Credit: Melissa & Doug This oversize fish offers tons of fun and surprises — kids can lift up the scales to find hidden pictures throughout. There are also some sensory experiences mixed in, like a squeaker in the tail, a mirror on one of the scales and some crinkly textures. Ages 1 month+
Advertisement - Continue Reading Below
Good Housekeeping Parenting Award Winner
Fisher-Price Kick & Play Piano Gym
Now 33% Off
Credit: Fisher-PriceBabies can use this as a lay-down activity gym, kicking at the piano keys with their feet to activate the lights and sounds. (Three AA batteries are required.) Later, when they can sit up, they can play with it like a regular piano. "I love that this product grows with a baby as they get older,” one parent tester said. The songs on this one are so catchy, even John Legend covered some of them on his kids' album. Ages 0+
RELATED: Good Housekeeping's 2024 Parenting Awards
More Than 36,000 Five-Star Reviews on Amazon
Manhattan Toy Winkel Rattle
Credit: Manhattan Toy
An adult might look at this toy and see an atom, or a system of pipes. But really, the tubes make it easier for a baby to grasp — and they're also satisfying for baby to chew. Ages 0+
Advertisement - Continue Reading Below
SmartNoggin NogginRings
Credit: SmartNoggin
The contrasting colors of this ringed rattle are eye-catching to babies, who can use it to practice eye tracking. As they get older, they can use it to practice grasping, transferring a toy from hand to hand or bringing it to their mouths to use as a teether. Ages 0+
Good Housekeeping Best Toy Award Winner
KiwiCo Panda Crate
Now 37% Off
Credit: KiwiCoTo take the guesswork out of finding toys that are developmentally appropriate for different ages, subscribe to the Panda Crate and get a curated selection of playthings for each age an stage. "With these, [my son] went straight for [these toys] and interacted with them exactly how the instructions indicated," one parent tester said. A $50 subscription includes five to seven toys every other month, but there are other plans that include more items. Ages 0+
Advertisement - Continue Reading Below
Baby Einstein Curious Car
Credit: Baby Einstein
This zebra-themed vehicle has an "oball" shape, meaning it's easier for babies to hold, since they can put their fingers into the holes. When babies shake it, it rattles and lights up (the LR44 batteries are included), giving kids a chance to explore cause-and-effect. Ages 3 months+
Good Housekeeping Kids' Book Award Winner
'Tummy Time: Farm' Book
Now 20% Off
Credit: Nosy CrowStorytime is great, and there's nothing better than snuggling up for some lap reading. But this book offers another way to read: It unfolds and stands up on its own, so it gives babies something to look at during tummy time. Good Housekeeping Institute parent testers were impressed by how the book — which folds up to regular size — unfolds to be more than three feet long. Ages 0+
RELATED: The Good Housekeeping Kids' Book Awards
Advertisement - Continue Reading Below
Good Housekeeping Best Toy Award Winner
GUND My Little Artist Play Set
Credit: GUND
Parents were charmed by this sweet art plush set, which comes with a bear stuffed animal dressed like an artist, along with plush paint, a paintbrush, a crayon and a little carrying case. Some pieces in the set make different sounds when you squeeze or shake them. "[My child] liked shaking the rattly bear, squeezing the crinkly crayon and listening to me shake the paintbrush," one parent tester said. Another added that their child "enjoyed the concept of putting the plush toys inside of the paint palette bag and then taking them all out." Ages 0+
Jellycat Bashful Beige Bunny Lovey
Credit: Jellycat
Jellycats are beloved by people of all ages. Babies love how soft they are; kids, teens and tweens love their cute designs and even adults have been known to collect them. This ultra-soft bunny is perfect for snuggling up with, and if you get it from the Jellycat website you can have a name embroidered onto it. Ages 0+
Advertisement - Continue Reading Below
Sassy Tummy Time Floor Mirror
Credit: Sassy
Who's the happiest baby? The one in the mirror! This one is soft and tented, so it can stand up on its own, giving a baby something to gaze at during tummy time. The frame is also decorated with a ladybug that has a spinning ball and bee that clicks when rotated, giving them even more features to explore. Ages 0+
More Than 10,000 Purchased Last Month
Nuby Ice Gel Teether Keys
Babies love to explore things with their mouths, and even before they start teething in earnest, they like to feel the cool on their gums. Adults can pop these keys in the freezer to make them cold, and they also have lots of pieces and textures to grasp and explore. Amazon reviewers gave this a staggering amount of five-star reviews, saying it's easy to hold, simple to clean and offers a lot of value for the money. Ages 3 months+

Marisa (she/her) has covered all things parenting, from the postpartum period through the empty nest, for Good Housekeeping since 2018; previously, she wrote about parents and families at Parents and Working Mother. She lives with her toy-collecting husband and daughter in Brooklyn, where she can be found helping out her team at bar trivia or posting about movies on Twitter and Bluesky.
Advertisement - Continue Reading Below
Advertisement - Continue Reading Below
Advertisement - Continue Reading Below