Good Housekeeping Best Toy Award Winner
Hot Wheels Ultra Shark Car Wash
Credit: Hot Wheels
Kids will be amazed when they push their car up the ramp, into the shark's mouth and — bam! — hit the button to release color-changing water and reveal the car's ultimate design, Then, they can see the car drive down the shark's insides and into a tank of icy water, where the car changes colors again. "The toy held his attention for a long time as he discovered new ways to play with it and clean his cars," one parent tester said. "He especially loved the Color Reveal car that was included!" Ages 3+
RELATED: The Good Housekeeping Best Toy Awards
Good Housekeeping Best Toy Award Winner
Elmer's Squishies Mix and Match
Credit: Elmer’s
We know kids love to collect squishies, but this set proved that kids like making their own even more, It comes with ingredients and molds to make two mix-and-match characters, and there are 60 different characters to collect in all. "We had so much fun both pouring to the line and mixing — with help — and especially enjoyed that they could pick the color to make it their own," one parent tester said. "The directions were so simple and fun." Ages 6+
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Lite-Brite Touch
Now 28% Off
Credit: Basic FunGoodbye, pegs! These Lite-Brite pixels illuminate — and change colors — with just a tap. And when kids are done, they can try their hands at doing simple animations with their designs. The Lite-Brite also has simple games, like brick-breaker. In toy testing, kids flipped for this one — to the point where one parent said she had to go out and buy another so her kids could play at the same time. Ages 6+
Good Housekeeping Best Toy Award Winner
Skillmatics Storybook Art Kit
Now 27% Off
Credit: SkillmaticsKids will develop their imaginations and creativity with this kit, which helps them create two bound picture books they've written themselves. To help them get started, there are prompts for stories and vocabulary lists for words to try. Then, to make their books even more visually appealing, there are stickers and markers so they can make their own illustrations. Kids loved filling them out and were especially pleased to write their own about-the-author sections. Ages 5+
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PlayMonster Koosh Flix Stix
Mash up Kooshes and lacrosse, and you've got Flix Stix. Kids can toss the Koosh back and forth to each other, or see who can hurl theirs the farthest. Either way, they'll be burning some energy. Ages 6+
Good Housekeeping Kids' Book Award Winner
Knopf Books for Young Readers 'Built to Last'
Now 26% Off
Credit: Knopf Books for Young Readers Lots of kids can relate to the premise of this story: Two kids knock into each other, sending their building-block creations tumbling down. But instead of getting upset about it, they decide to work together to build another — and another and another when those also fall down — so it's a story of resilience. Ages 3–7
RELATED: The Good Housekeeping Best Kids' Book Awards
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Good Housekeeping Best Toy Award Winner
Pokémon Bulbasaur Soda Pop Plush
Credit: The Pokémon Company
Gotta catch them all! These Pokémon plush look like their characters, only with brighter colors, more graphic designs and cuter features. "The size seems to be very good for his age," one parent said. In addition to Bulbasaur, there are more than 20 other Soda Pop Pokémon in the same style to collect. "He can easily snuggle it and carry it around with him. I would purchase more from this set for him." Ages 0+
Vtech KidiZoom Creator Cam
Credit: VTech
With this HD video camera, kids can become their own production teams. There are lots of in-camera effects, including time-lapse photography and animated backgrounds. Editing can also be done on the camera, and then it can connect to the computer with a cable (not Wi-Fi, so you don't have to worry about privacy). It even comes with a green screen! Ages 5+
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Toy cars are always a good idea, especially ones where you get to blast them off from a launcher. The pocket-sized racecar goes in flat and then bursts out of the launcher at full size, making this Good Housekeeping Toy Award winner extra intriguing and cool to watch. Ages 5+
Air Hogs Gravitor
Credit: Spin Master
Most drones are for teens, or 12 -year-olds at the youngest. This one can be mastered by kids as young as 4. That's because it's all hand-controlled, so they don't have to get the hang of complicated remotes. Eventually, they can even learn how to use the "trick stick" to do different maneuvers. Ages 4+
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Stomp Rocket Ultra LED Rocket Launcher
Credit: Stomp Rocket
Kids know how much fun it is to smash the Stomp Rocket launcher and send the foam-tipped projectiles high into the air during the day. But this set looks even cooler at night, when the LEDs make it glow as it rises for up to 100 feet. It comes with six LED rockets, and kids can experiment with force and angles to see how that affects how they fly. Ages 6+
KiwiCo Basketball Catapult
Credit: KiwiCo
Combine sports and STEM in one package with this DIY kit. First, kids get some hands-on engineering experience as they build the catapult. Then, they can experiment with physics as they find the best angle to launch the balls into the hoop. Ages 5+
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Beaker Creatures Liquid Reactor Super Lab
Now 23% Off
Credit: Learning ResourcesKids can witness live chemical reactions happen right before their eyes with this Super Lab. When a 6-year-old drops a reactor pod into the center chamber, the Hydro plungers shoot water through the tubes and into the chamber to reveal one of 35 beaker creatures. When the reaction ends, he can extract his new beaker creature and start classifying it with the included classifying cards. Ages 5+
Super Mario Piranha Plant Escape! Game
Now 14% Off
Credit: Epoch GamesBring Super Mario Bros. into the real world with this tabletop game. Players roll the dice to determine how many spaces they have to move on the board — and how many times they'll have to push the button that may or may not activate the chomping Piranha Plant. Watch out, or it'll strike! Ages 4+
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Seal-Holder
LEGO City Fire Station with Fire Truck Toy
Credit: Lego
They'll be so proud of their accomplishments when they put together this 800-plus-piece set and construct a two-story modern fire station. In addition to the building, this Seal-holding set comes with five figures and a dog that can be used for imaginative play. Ages 6+
Spooner Boards Pro
Credit: Spooner Boards
They can work on their balance and coordination without a large runway with this curved Spooner Board. Eventually, they can learn tricks like how to spin, flip or twist. It's great for kids who want to learn surfing, skateboarding or snowboarding, but it's even fun if they don't! Ages 3+
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Monster Jam Official Mega Grave Digger RC
Credit: Spin Master
This remote-controlled vehicle is easy for kids to control, despite its enormous size. And yet, also very lightweight and great at driving over obstacles. And for Monster Jam fans, there's also a Megalodon RC that can actually go in water. Ages 4+
RELATED: The Best Remote-Controlled Cars for Kids
Minions Despicable Me 4 Ultimate Fart Blaster
Need we say more? We don't know any 6-year-old boy who doesn't think farting is funny. Luckily, the "blasts" of scented smoke coming out of this toy smell more like bananas and burnt popcorn than, well, you know. Ages 4+
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GeoSafari Jr. Kidscope
Now 48% Off
Credit: Educational InsightsSupport their explorations into science with this beginner microscope. Two eyepieces make it easy for elementary schoolers to look through, and it comes with 15 printed slides with 60 real images for them to look at using three different levels of magnification. Ages 5+
HEXBUG Nano Real Bugs
Credit: HEXBUG
If the 6-year-old in your life is really into creepy-crawlies or pranks, these mini robots look and move like real bugs. Good Housekeeping Institute testers marveled at how extremely realistic they are. (Too realistic?) They even scamper around objects! Ages 3+

Marisa (she/her) has covered all things parenting, from the postpartum period through the empty nest, for Good Housekeeping since 2018; previously, she wrote about parents and families at Parents and Working Mother. She lives with her toy-collecting husband and daughter in Brooklyn, where she can be found helping out her team at bar trivia or posting about movies on Twitter and Bluesky.
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