Top 'Frozen' Toy
Fisher-Price Elsa's Ice Palace by Little People
Credit: Fisher-Price
Ages 1+
One of the winners of the Good Housekeeping Institute Toy 2019 Awards, this toy plays "Let It Go" at the push of a button, making it irresistible to kids. It's also appropriate for kids as young as 1, if you're looking for toys that are free of choking hazards.
Collectible Toy
Skyrocket Toys Blume Dolls
Credit: Skyrocket
Ages 5+
Blume dolls are one of the most sought-after collectible dolls this year. Each doll comes concealed within a flower pot, and kids sprinkle water on top to make them grow — only once the hair emerges from the soil will you see which doll you've got. (Try for the rare, super-rare, and "mystical" varieties.) Afterward, the pot opens and becomes a play set for cute surprise accessories.
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For Tween Boys
Air Hogs Zero Gravity Laser Race Car
Credit: Air Hogs
Ages 6+
If the thrill of racing on a track is gone, check out these cars, which can drive along the walls or even the ceiling! Use a laser to steer it up and around at super-fast speeds.
Great DIY Gift
Crayola Crayola Sprinkle Art Shaker
Credit: Crayola
Ages 5+
Every parent wants to encourage creativity, but no one likes to clean up glitter. Crayola has thought of an innovative solution, where art projects are housed in an enclosed case. Kids can layer on the glue and sparkles to make 3D images, but the glitter stays in the case, where it can be collected in tubes (neatly!) to be re-used again. Genius!
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STEM Toy for Elementary Schoolers
Thames & Kosmos My Robotic Pet Tumbling Hedgehog
Credit: Thames & Kosmos
Ages 7+
For older robotics fans, the greatest thing about this toy is that your kids build it themselves. It comes with more than 170 building pieces, including a sensor that reacts differently to different noises. Once it's all assembled, you can make different sounds and watch it tumble, roll, spin around, or bristle its spines.
Baby Shark Fingerlings
Credit: WowWee
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Hasbro Lost Kitties Mice Mania
Credit: Hasbro
Ages 6+
The makers of a 2018 Good Housekeeping Toy Award winner, Lost Kitties, are launching a pesky sidekick: mice! Each box contains mystery characters and accessories that kids reveal as they dig through a compound dough. Mice Mania will be just as cute as their kitty counterparts and we know children will have a blast digging them out of the "cheese." (And they'll have the added surprise element of not knowing whether they will be getting a cat or a mouse.)
Best 'Fortnite' Gift
NERF NERF x Fortnite
Credit: Hasbro
Ages 8+
Take the fun of Fortnite off the screen and into the real world with Nerf's new Fortnite line, which replicates the designs and colors of the virtual game. The collection includes everything from "Microshots," which are scrunched-down versions of what you might see on your screen, to the Elite Fortnite AR-L Blaster, which comes with a motorized dart launcher and 20 Fortnite-branded darts.
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Hot Christmas Toy 2019
Shopkins Shopkins Real Littles Shopper Pack
Ages 5+
Shopkins become some of the most iconic household brands (Kellogg's, Pringles, Cheez-Its) thanks to this new Littles Shopper pack. With over 50 Shopkins to collect, each pack comes with eight figures.
Play-Doh Play-Doh Baby Shark Set
Credit: Hasbro
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Great Stocking Stuffer
WowWee Lucky Fortune Bracelets
Credit: WowWee
Ages 5+
Collectible toys are as hot as ever, and these are as addictive as real fortune cookies. Kids can crack open the "cookie" to reveal a fortune and charm bracelet — one of 100 designs. One lucky person will get the "Ultra Rare" charm: a four-leaf clover dipped in real gold. (Plus, at around $4 each, the price on these is right!)
Gift Under $15
Treasure X Treasure X Aliens
Now 16% Off
Credit: Moose ToysAges 5+
For some ooey, gooey fun, kids can perform an "alien autopsy" on these creatures, opening the stomach, removing the rib cage, and digging through the slimy innards to extract a mystery figure or prize. "This combines a lot of hot trends we see in toys: slime, unboxing, and collectibles," says Selina Tedesco, a product analyst in our Product Testing Analyst, Media & Tech Lab. "It also hits on a gross factor that's been trending, too."
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Doodle Bear Doodle Bear
Credit: TOMY
Ages 3+
The Doodle Bear is making another return. Now, kids can keep their creativity going by scanning their creation into the Doodle Bear Studio App, and adding custom scenes, in-app stickers, or recorded messages. (Kids today don't know how lucky they have it.)
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Foam Alive Make N' Melt Ice Cream Kit. Scoop
Credit: Moose Toys
Ages 5+
There's slime, there's sand, and now the next pleasing thing to squeeze through your fingers is Foam Alive. "This foam is packable into molds, but also expands as you use it, so it almost feels alive," says Tedesco. You can buy a pack of the foam by itself ($5), or get this play set, which lets you "scoop" the brightly colored foam into ice cream cones.
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Shimmer Stars Shimmer Stars
Credit: Shimmer Stars
Ages 4+
These cute, furry friends come with a "shimmerizer" wand that lets you add sparkles and sequins to the shiny fur. Then, kids can "shimmerize" their own hair (and accessories) to match! The sequins are removable and reusable, so kids can decorate over and over again.
Hot Christmas Toy for 2019
Cool Maker GO Glam Nail Stamper
Credit: Cool Maker
Ages 8+
For kids who want to DIY their own nails, but might not necessarily have the coordination to do complicated patterns on their own, the Go Glam Nail Stamper makes it easy to stamp on different designs and style them in minutes.
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Zuru Robo Alive Roaring Ice Dragon
Credit: Zuru
Ages 6+
Any old dragon can breathe fire, but this one breathes ice — courtesy of an LED in its mouth. In Good Housekeeping Institute lab tests, this was the preferred dinosaur/dragon toy for kids.
Top LEGO Toy
LEGO LEGO Hidden Side Graveyard Mystery
Credit: LEGO
Ages 7+
LEGO meets augmented reality with the "Hidden Side" line, where kids build sets, only to find out they're haunted! They must then use an AR app to find the ghosts, solve mysteries, and play games. The line starts at $18 for the ghost lab, and goes all the way up to $130 for the Haunted School.
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Gift for Toddlers
Kindi Kids Kindi Kids
Ages 3+
These adorable ten-inch dolls are designed to help your child navigate the world of Kindergarten. Available in four different characters, each Kindi Kid comes with two treats that she can interact with.
Hasbro Mr Potato Head Movin' Lips
Credit: Hasbro
Ages 3+
This is a lot like the regular Mr. Potato Head you remember — you can change his features to make new expressions — only his mouth actually moves and talks! He says more than 40 phrases and sings a few song parodies, and, when you take his mouth off his face, he mumbles.

Marisa (she/her) has covered all things parenting, from the postpartum period through the empty nest, for Good Housekeeping since 2018; previously, she wrote about parents and families at Parents and Working Mother. She lives with her toy-collecting husband and daughter in Brooklyn, where she can be found helping out her team at bar trivia or posting about movies on Twitter and Bluesky.
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