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These Are the Hottest Toys of 2019 — and We Want Them All

From Baby Shark Fingerlings to a next-gen Mr. Potato Head, your kids are gonna flip.

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Hottest Toys of 2019
Courtesy of Amazon

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It's been an exciting year for new toy releases, and, after scouting, testing, and keeping track of the hottest sellers, Good Housekeeping and the Good Housekeeping Institute have identified some toy trends behind the best new toys of 2019. Of course, there are some pretty huge movie tie-ins, with big blockbusters like Frozen 2, Toy Story 4 and Secret Life of Pets 2 on the big screen this year. Then, there are some awesome collaborations between beloved brands: Baby Shark x Fingerlings! Nerf x Fortnite!

In addition, blind, collectible, and unboxing toys are still big — for both boys and girls — with Blume Dolls, Treasure X Aliens, and Lucky Fortune bracelets flying off shelves. And DIY, STEM, and maker toys are also still in demand, letting kids explore their scientific and creative sides. With all these robust themes behind the year’s hottest new toy releases, it’s going to be extremely easy to find Christmas gifts for kids this year. The good news: No matter what you pick, you (almost) can’t go wrong when you check out these buzzing, trending toys.

Want more great toy recommendations? We have expert- and kid- approved picks for every child on your list: 2-year-olds, 3-year-old boys, 3-year-old girls, 4-year-old boys, 4-year-old girls, 5-year-old boys, 5-year-old girls, 6-year-old boys, 6-year-old girls, 7-year-old boys, 7-year-old girls, 8-year-old boys, 8-year-old girls, 9-year-old boys, 9-year-old girls, 10-year-old boys, 10-year-old girls, 11-year-old boys, 11-year-old girls, 12-year-olds, 13-year-old boys and 13-year-old girls. Whew!

Top 'Frozen' Toy

Fisher-Price Elsa's Ice Palace by Little People

Elsa's Ice Palace by Little People
Credit: Fisher-Price

Ages 1+

One of the winners of the Good Housekeeping Institute Toy 2019 Awards, this toy plays "Let It Go" at the push of a button, making it irresistible to kids. It's also appropriate for kids as young as 1, if you're looking for toys that are free of choking hazards. 

Collectible Toy

Skyrocket Toys Blume Dolls

Editor’s Choice
Blume Dolls

Ages 5+

Blume dolls are one of the most sought-after collectible dolls this year. Each doll comes concealed within a flower pot, and kids sprinkle water on top to make them grow — only once the hair emerges from the soil will you see which doll you've got. (Try for the rare, super-rare, and "mystical" varieties.) Afterward, the pot opens and becomes a play set for cute surprise accessories. 

RELATED: 65 Fun, Cheap Stocking Stuffers Under $25

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For Tween Boys

Air Hogs Zero Gravity Laser Race Car

Zero Gravity Laser Race Car

Ages 6+

If the thrill of racing on a track is gone, check out these cars, which can drive along the walls or even the ceiling! Use a laser to steer it up and around at super-fast speeds. 

Great DIY Gift

Crayola Crayola Sprinkle Art Shaker

Crayola Sprinkle Art Shaker

Ages 5+

Every parent wants to encourage creativity, but no one likes to clean up glitter. Crayola has thought of an innovative solution, where art projects are housed in an enclosed case. Kids can layer on the glue and sparkles to make 3D images, but the glitter stays in the case, where it can be collected in tubes (neatly!) to be re-used again. Genius!

RELATED: The 50 Best Stocking Stuffers on Amazon Under $50

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STEM Toy for Elementary Schoolers

Thames & Kosmos My Robotic Pet Tumbling Hedgehog

My Robotic Pet Tumbling Hedgehog

Ages 7+

For older robotics fans, the greatest thing about this toy is that your kids build it themselves. It comes with more than 170 building pieces, including a sensor that reacts differently to different noises. Once it's all assembled, you can make different sounds and watch it tumble, roll, spin around, or bristle its spines.

Baby Shark Fingerlings

Baby Shark Fingerlings
Credit: WowWee

Ages 5+

Kids love Baby Shark. They are obsessed with Fingerlings. Put them together, and you have an instant hit. Move the shark in a wave-like pattern to hear him splash and sing the song, or get him to react with his light-up fin when you blow kisses or shake him. 

RELATED: Where to Buy the Best Baby Shark Toys, Books, and Shirts

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Hasbro Lost Kitties Mice Mania

Lost Kitties Mice Mania

Ages 6+

The makers of a 2018 Good Housekeeping Toy Award winner, Lost Kitties, are launching a pesky sidekick: mice! Each box contains mystery characters and accessories that kids reveal as they dig through a compound dough. Mice Mania will be just as cute as their kitty counterparts and we know children will have a blast digging them out of the "cheese." (And they'll have the added surprise element of not knowing whether they will be getting a cat or a mouse.)

Best 'Fortnite' Gift

NERF NERF x Fortnite

NERF x Fortnite
Credit: Hasbro

Ages 8+

Take the fun of Fortnite off the screen and into the real world with Nerf's new Fortnite line, which replicates the designs and colors of the virtual game. The collection includes everything from "Microshots," which are scrunched-down versions of what you might see on your screen, to the Elite Fortnite AR-L Blaster, which comes with a motorized dart launcher and 20 Fortnite-branded darts.

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Hot Christmas Toy 2019

Shopkins Shopkins Real Littles Shopper Pack

Best Seller
Shopkins Real Littles Shopper Pack
Now 51% Off

Ages 5+

Shopkins become some of the most iconic household brands (Kellogg's, Pringles, Cheez-Its) thanks to this new Littles Shopper pack. With over 50 Shopkins to collect, each pack comes with eight figures. 

Play-Doh Play-Doh Baby Shark Set

Play-Doh Baby Shark Set
Credit: Hasbro

Ages 3+

Because the "Baby Shark" trend will never go away, Play-Doh and Pinkfong have teamed up for this set, which is all you need to make your own shark family, doo doo doo doo doodoo.

RELATED: So, Where Did This "Baby Shark" Song Come From, Anyway?

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Great Stocking Stuffer

WowWee Lucky Fortune Bracelets

Lucky Fortune Bracelets

Ages 5+

Collectible toys are as hot as ever, and these are as addictive as real fortune cookies. Kids can crack open the "cookie" to reveal a fortune and charm bracelet — one of 100 designs. One lucky person will get the "Ultra Rare" charm: a four-leaf clover dipped in real gold. (Plus, at around $4 each, the price on these is right!)

Gift Under $15

Treasure X Treasure X Aliens

Treasure X Aliens
Now 16% Off
Credit: Moose Toys

Ages 5+

For some ooey, gooey fun, kids can perform an "alien autopsy" on these creatures, opening the stomach, removing the rib cage, and digging through the slimy innards to extract a mystery figure or prize. "This combines a lot of hot trends we see in toys: slime, unboxing, and collectibles," says Selina Tedesco, a product analyst in our Product Testing Analyst, Media & Tech Lab. "It also hits on a gross factor that's been trending, too."  

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Doodle Bear Doodle Bear

Doodle Bear
Credit: TOMY

Ages 3+

The Doodle Bear is making another return. Now, kids can keep their creativity going by scanning their creation into the Doodle Bear Studio App, and adding custom scenes, in-app stickers, or recorded messages. (Kids today don't know how lucky they have it.) 

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Foam Alive Make N' Melt Ice Cream Kit. Scoop

Foam Alive Make N' Melt Ice Cream Kit. Scoop
Credit: Moose Toys

Ages 5+

There's slime, there's sand, and now the next pleasing thing to squeeze through your fingers is Foam Alive. "This foam is packable into molds, but also expands as you use it, so it almost feels alive," says Tedesco. You can buy a pack of the foam by itself ($5), or get this play set, which lets you "scoop" the brightly colored foam into ice cream cones.

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Shimmer Stars Shimmer Stars

Shimmer Stars
Credit: Shimmer Stars

Ages 4+

These cute, furry friends come with a "shimmerizer" wand that lets you add sparkles and sequins to the shiny fur. Then, kids can "shimmerize" their own hair (and accessories) to match! The sequins are removable and reusable, so kids can decorate over and over again.

Hot Christmas Toy for 2019

Cool Maker GO Glam Nail Stamper

GO Glam Nail Stamper

Ages 8+

For kids who want to DIY their own nails, but might not necessarily have the coordination to do complicated patterns on their own, the Go Glam Nail Stamper makes it easy to stamp on different designs and style them in minutes.

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Zuru Robo Alive Roaring Ice Dragon

Robo Alive Roaring Ice Dragon

Ages 6+

Any old dragon can breathe fire, but this one breathes ice — courtesy of an LED in its mouth. In Good Housekeeping Institute lab tests, this was the preferred dinosaur/dragon toy for kids. 

Top LEGO Toy

LEGO LEGO Hidden Side Graveyard Mystery

LEGO Hidden Side Graveyard Mystery

Ages 7+

LEGO meets augmented reality with the "Hidden Side" line, where kids build sets, only to find out they're haunted! They must then use an AR app to find the ghosts, solve mysteries, and play games. The line starts at $18 for the ghost lab, and goes all the way up to $130 for the Haunted School

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Gift for Toddlers

Kindi Kids Kindi Kids

Kindi Kids

Ages 3+

These adorable ten-inch dolls are designed to help your child navigate the world of Kindergarten. Available in four different characters, each Kindi Kid comes with two treats that she can interact with. 

Hasbro Mr Potato Head Movin' Lips

Mr Potato Head Movin' Lips
Credit: Hasbro

Ages 3+

This is a lot like the regular Mr. Potato Head you remember — you can change his features to make new expressions — only his mouth actually moves and talks! He says more than 40 phrases and sings a few song parodies, and, when you take his mouth off his face, he mumbles.

Headshot of Marisa LaScala
Marisa LaScala
Senior Parenting & Relationships Editor

Marisa (she/her) has covered all things parenting, from the postpartum period through the empty nest, for Good Housekeeping since 2018; previously, she wrote about parents and families at Parents and Working Mother. She lives with her toy-collecting husband and daughter in Brooklyn, where she can be found helping out her team at bar trivia or posting about movies on Twitter and Bluesky. 

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