- Build-a-Bear Workshop has launched a line inspired by Frozen II.
- It includes bears, clothes, and accessories inspired by Elsa, Anna, Kristoff, Sven, and Olaf.
- Frozen II comes out on November 22.
Do you want to build a snowman ... at Build-a-Bear Workshop? You can do way more than that now that Build-a-Bear released a line of furry friends inspired by Frozen II. Not only that, Build-a-Bear has some fun, Frozen-related experiences planned for the store — including a special heart ceremony if you choose to do a Frozen stuffed animal in-person. (Beware those frozen hearts.)
The new line of stuffed friends include bears inspired by Elsa, Anna, and Kristoff, as well as stuffed animals of Sven and Olaf. (Sven is online-only.) And they all have some cool new features that make them extra wintry. Elsa has white fur with diamond-like sparkles in it, and also icy paw pads. Anna is purple, with sparkly fur and paws. You can outfit a Happy Hugs Teddy with an outfit just like Kristoff's, including boots, pants, and a vest. Even Olaf is decorated with sparkly snowflakes.
You can get the Anna and Elsa bears by themselves for $29, or get the whole getup — bears, dresses, even wigs — for $66. Or, if you already have a bear at home and just want to dress that one up like a Frozen favorite, you can buy the Anna dress or Elsa dress for $18.50. (And there are actually a few Frozen-inspired bear costumes to choose from.)
Some of Build-a-Bear's 'Frozen' Friends
This isn't the first Disney movie of the year that Build-a-Bear has jumped on board with. This year, they've also created a friend inspired by The Lion King, Aladdin, and — my personal favorite — Toy Story. (Love that bear that matches Andy's cloud wallpaper.)
And Build-a-Bear's new Anna and Elsa bears are coming out in a wave of new toys that were just released in the run-up to Frozen 2. Hasbro just put out a slew of new playthings for the movie, including singing Anna and singing Elsa fashion dolls, a pop-up adventure playset, a Nokk action figure, and — the big-ticket item — a five-foot-tall Arendelle castle playset.
If you have any money leftover after all of that, you can actually go see the movie when it comes out in November.
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Marisa (she/her) has covered all things parenting, from the postpartum period through the empty nest, for Good Housekeeping since 2018; previously, she wrote about parents and families at Parents and Working Mother. She lives with her toy-collecting husband and daughter in Brooklyn, where she can be found helping out her team at bar trivia or posting about movies on Twitter and Bluesky.
