17 Kids’ Clothing Stores That Parents and Kids Both Love
Where to find trendy and timeless pieces.

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We updated this article in July 2025 to include updated information and expert advice about each brand. We replaced some brands and added new ones like Tea Collection and Pixie Lane.
If you've ever found the perfect item for a kid, only to find out that they hate that color or refuse to wear long pants anymore, you know that clothes shopping for kids can be overwhelming. It requires knowing what's on trend for their age group, plus finding the right size for their growing bodies (all while trying to stay on a budget).
Luckily, our parenting experts at the Good Housekeeping Institute review kids' products of all kinds, while our Textiles Lab covers all things fabric-based, from kids' pajamas to organic sheets. During the reviewing process, they take into account fabric quality, price and styles offered to ease of purchasing and fit. This list is made up of our experts' favorite brands, including ones they purchase for their own children.

Marisa (she/her) has covered all things parenting, from the postpartum period through the empty nest, for Good Housekeeping since 2018; previously, she wrote about parents and families at Parents and Working Mother. She lives with her toy-collecting husband and daughter in Brooklyn, where she can be found helping out her team at bar trivia or posting about movies on Twitter and Bluesky.

Angel Madison is a commerce editor at Hearst Magazines, writing for brands like Country Living, Good Housekeeping, Cosmopolitan, House Beautiful, Oprah Daily, Men’s Health, and Women's Health. She’s been testing products for several years and is an expert at scouting deals and finding the perfect gifts. Angel covers many topics, but she specializes in plus-size fashion, Lego, trending products, toys, parenting, fitness, home, and tech. She has previously worked in parenting and entertainment and has vast knowledge in the teen, pop culture, and kid spaces.
Emma Seymour (she/her) is the associate director of the Good Housekeeping Institute's Textiles, Paper and Apparel Lab, where she has led testing for luggage, pillows, towels, tampons and more since 2018. She graduated from Cornell University with a bachelor of science in fiber science and apparel design and a minor in gerontology, completing research in the Body Scanner Lab on optimizing activewear for athletic performance.


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