When birthdays and holidays roll around, it can be tricky to find the right gift for kids. They grow so quickly, and they cycle through developmental stages and interests so fast, it can be hard to keep up.
Luckily, the Good Housekeeping Institute tests and reviews toys all year round, and we're here to help. These are the best gifts for kids of every age that readers won't stop buying. But this isn't just a rundown of the most popular items: The list of best sellers also includes toys and books that also impressed kids, parents and our own experts, earning them Good Housekeeping Best Toy Awards or Good Housekeeping Best Kids' Books Awards. From babies and toddlers to tweens and teens, there's sure to be something to please everyone on your list.
The Best Gifts for Kids
This book, a winner of our Good Housekeeping Kids' Book Awards, delighted families because of its unique structure: It unfolds more than three feet, and it also stands up, so babies can look at it during tummy time.
The face of this rattle lights up in different colors, which the brand says is good for eye movement and tracking. Babies can use it as tummy-time stimulation, and as they get older, they can practice grasping it and shaking it.
This gator is angled so that tummy time is more comfortable for a baby who lays down on top of it. It also has wheels so that when they're old enough to start to try to crawl, they can use this to push themselves across the floor with their legs.
Good Housekeeping Institute testers were mesmerized by these squishy, stretchy building blocks. Some of them have beads, stars or other materials inside that look and feel cool when you squeeze the blocks.
This counting book unfolds to look like a train, with wheels that really spin! Each train car covers a different number, and Good Housekeeping Institute testers say it's a good one to inspire independent play.
There's no one right way to play with the Bilibo — everything is fair game. Kids can sit in it, spin around in it, flip it over and use it as a helmet, stack or two together or use them as a landscape for other toys. This is a best seller that Good Housekeeping readers just will not stop buying. Ages 2+
This is definitely the toy to break when they're bursting full of energy and need to get it out. They can just sit on this and bounce to their heart's content, strengthening their leg muscles and working on their balance.
Kids get a guided tour of the world around them courtesy of the voice of Bindi Irwin, who navigates young scientists through the 60 full-color images included on the slides. It comes with two modes of play — fact mode and quiz mode — that together offer kids more than 100 scientific tidbits.
Kids can insert the activity disks and listen to stories, songs and other content. Parent testers also appreciated that Sunny can be used as an alarm, a night light or a device that keeps track of bedtime routines. It comes in blue and pink.
These adorable flocked creatures let kids be endlessly creative, since kids can color them in, wash them off and color them all over again. They even have a color-changing trick: The fur starts off white, and turns blue in cold water (or in the freezer). Warm water turns them white again.
Encourage their love of STEM with this magnetic construction set, which comes with a shuttle, a capsule, an astronaut figure and other space-themed pieces in addition to regular building shapes. There are 32 pieces in all.
Vehicle-loving kids will appreciate that these can be used with either Hot Wheels cars or Monster Trucks (and it comes with a Monster Truck to add to the collection). First, kids unfold the racetrack ramp, which extends to be more than four feet long. Then, they set two cars at the top of the ramp, and whichever makes it down first triggers a spring that sends the slower car flying!
Drones are usually for bigger kids, but young ones can get in on the fun with this because it's entirely hand-operated and doesn't require mastering a remote. (It does, however, get them to practice their hand-eye coordination.)
With these rods and connectors, kids can make their own tents, igloos, lunar bases, tunnels and anything else they can imagine — just add your own sheets or blankets draped over the top.
Now, instead of going to a salon, kids can get the look at home with this DIY kit, which lets them express themselves and style their hair just the way they want it. In addition to tinsel strands, the set comes with pony beads, hair ties, clips and bobby pins.
Artsy kids love mixing and matching the traceable templates that come with this kit, layering them together to make new scenes that they can outline and color in thanks to LEDs that make them easy to see.
Good Housekeeping Institute testers loved using the pottery wheel and the shaping tools included with this set. It's designed to grow with them, since they can use more guardrails and guides when they're first starting out.
Kids will learn about concepts like engineering, gravity, momentum, magnetism and kinetic and potential energy with this set, which lets them put together their own marble runs. It comes with more than 120 pieces, which includes basic track sections along with "stunt" pieces like a marble cannon, a vortex and a launch pad.
A puzzle box like no other, this toy doesn't keep its cube shape for long. It unfolds into more than 70 different shapes, and kids run through the different configurations as a fidget toy. Then, when they're done, it becomes a brain-bending challenge to get it back into its cube form.
The old summer-camp staple gets a major upgrade with this set, which helps kids make their own friendship bracelets. It comes with a clip at the top to hold the string and pegs at the bottom to keep strands separated, plus there are storage drawers to hold bundles of thread (and it comes pre-loaded with 10 colors).
Kids will get a sense of how real-life limbs and tendons work when they build this joystick-controlled arm, which uses a network of nylon cables (no wires or electronics needed). Good Housekeeping Institute testers said that assembling the 300+ pieces became a family bonding activity.
Tweens and teens are going gaga over this bag — and why wouldn't they? It's just the right size to carry what they need, and it comes in more than a dozen fun colors and patterns.
What's more unique to them than a neon light that shows off their name? It comes in sizes from 10 inches to 55 inches, and you can also pick the color, font, backplate shape, symbol at the end and whether it needs to run on batteries or an AC adapter (or both).
Now teens can keep their game going even if after the sun sets. LEDs illuminate this ball from the inside, so they can stay outside and active longer. LED footballs, volleyballs and soccer balls are also available.
They'll never have an excuse for not texting again when they carry this portable charger around. It's quick, too: iWalk says it's capable of charging an iPhone 15 pro battery from 0% to 50% in 30 minutes.
This mirror is small enough to be folded up and stashed away in a purse or backpack, but offers some powerful magnification when it's open. It also has eight LED lights to make it even easier to see.
Now their memories can live somewhere other than their phones: This camera instantly prints photos on sticky paper that uses thermal ink. It comes in a variety of colors, too.
If cozy is the name of the game, this wearable blanket is sure to be a hit. Amazon reviewers rave about how soft and cuddly it is.
Didn't find what you wanted? Here are more of our favorite gifts for kids!
Gifts for Babies
Gifts for Toddlers
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Gifts for Tweens
Gifts for Teens


Marisa (she/her) has covered all things parenting, from the postpartum period through the empty nest, for Good Housekeeping since 2018; previously, she wrote about parents and families at Parents and Working Mother. She lives with her toy-collecting husband and daughter in Brooklyn, where she can be found helping out her team at bar trivia or posting about movies on Twitter and Bluesky.