56 Black-Owned Haircare Brands for All Your Styling Needs
Don't fret, you're in good hands.
We've been independently researching and testing products for over 120 years. If you buy through our links, we may earn a commission. Learn more about our review process.
After decades of customers calling for more natural haircare products designed specifically for kinky, curly hair textures, a powerful shift is underway. In recent years, we've seen the emergence of so many new Black-owned haircare brands. Pioneers such as Shea Moisture and Carol’s Daughter have been joined by Black-owned haircare companies like Pattern Beauty, Grace Eleyae and many more in offering an inclusive array of products catering to all hair types.
Ahead, we've rounded up 56 Black-owned hair products to shop right now (and always). We've included a range of product categories here to address all kinds of hair issues, including hair masks, scalp exfoliators, weave extensions, shampoo, conditioners and serums, from companies like Bread Beauty Supply, Mielle Organics, Girl+Hair and Hairbrella that are making waves in the Black beauty market.
Of course, there are so many great Black-owned businesses to shop, across lifestyle sectors from beauty to fashion. After shopping these Black-owned hair products, you can discover more new brands to try by checking out our favorite categories:
Black-owned brands on Amazon | Black-owned clothing brands | Black-owned soap companies | Black-owned gift ideas
Popular product to check out: EveryDay Shea Shampoo and Conditioner, $35
Olowo-n’djo Tchala met and fell in love with Prairie Rose Hyde, and the two created Alaffia, which seeks to give back through empowerment projects. The line uses natural ingredients, and the products are vegan. The EveryDay Shea Shampoo and Conditioner is for normal to very dry hair. It cleanses, moisturizes and protects with the help of shea butter. Alaffia is also a Good Housekeeping Sustainable Packaging Award winner.
Popular product to check out: Moisturizing Leave-In Conditioner, $16
Created by dermatologist Camille Verovic after a "big chop," Girl+Hair is designed to provide nourishing, healthy vitamins to damaged hair. This leave-in uses shea butter and tea tree oil to promote a healthy, clean scalp.
Popular product to check out: Leave-In Beard Conditioner, $14
With everything from beard to hair collections, Scotch Porter CEO and founder Calvin Quallis aims to provide men with everyday personal care products that are clean and non-toxic for routine use. The leave-in beard conditioner is a daily moisturizer designed to hydrate curly and wavy hair.
Popular product to check out: Curl Cream, $10
Taliah Waajid created her self-titled haircare line after becoming a pro at styling her natural hair in her youth. The brand now offers natural, curly and children's haircare and protective styling products. The Curly Curl Cream defines curls and prevents frizz, sans buildup.
Popular product to check out: Wash Day Duo, $46
After noticing textured haircare lines riddled with harsh chemicals, sisters-in-law Issa Rae and Hannah Diop co-founded Sienna Naturals with a clean, earth-friendly ethos in mind. Featuring the likes of aloe vera juice, coconut and baobab oil, the pair's shampoo and conditioner wash day duo are meant to infuse hydration and moisture into all texture types.
Popular product to check out: Crown Control, Curl & Twist Cream, $14
Named after his grandfather Frederick Benjamin, founder Michael James developed his grooming line to help Black men struggling with dry scalps and razor bumps. Included in his collection is the Crown Control Curl & Twist Cream formulated to hold hair like gel, while offering a lightweight, water-based feel.
Popular product to check out: Reconstructing Treatment Mask, $42
Beyoncé Knowles-Carter needs no introduction in the world of entertainment, but she's carving out a new path in beauty with the launch of her Cécred haircare line. Built in collaboration with her mother, Tina Knowles, Beyoncé created this collection inspired by what she learned growing up in her salon. The reconstructing treatment mask is designed to help repair hair damage from heat, chemicals or coloring with nourishing antioxidants and vitamin E.
Popular product to check out: Sweet Potato Pie Hair Cream, $16
Just like the popular vegan recipes Tabitha Brown shares on her social platforms, the multi-hyphenate's haircare line features plant-based ingredients that are just as nutritious for coarse and textured hair types. Case in point: The brand's sweet potato pie hair cream. It's made with sweet potatoes, vanilla and cinnamon for a lightweight, smooth feel to define and moisturize curls.
Popular product to check out: Hydrating Shampoo, $24
Ceci Kurzman launched OurX in 2021 to give Black women with 3A to 4C textures an all-encompassing scalp and haircare routine. For hair wash day, the brand's hydrating shampoo not only refreshes strands, but it's also formulated to balance the scalp, lock in shine and moisture and promote growth.
Popular product to check out: ROOT REFRESH Micellar Rinse with Apple Cider Vinegar, $31
For those living active lifestyles, Keenan Beasley and his SUNDAY II SUNDAY team have designed haircare products that will help you maintain your look in between washes. Take this ROOT REFRESH Micellar Rinse with Apple Cider Vinegar, for example. It's a water-based dry shampoo substitute formulated to clean your scalp.
Popular product to check out: Plumping Deep Conditioner, $32
Sisters Whitney and Taffeta White teamed up in 2015 to share non-toxic, budget-friendly haircare with the masses. Their reparative, plumping deep conditioner has ingredients like bamboo extract and hyaluronic acid to soften hair and seal in moisture.
Popular product to check out: Baomint Moisturizing Shampoo, $12
Daughter to a Ghanaian father and Liberian mother, Julian Addo's Adwoa Beauty brand was born out of her love for African hair and beauty, as well as design, marketing and arts from her career in brand and media consulting. To usher in a more accurate portrayal of multicultural beauty, she creates sleek products that won't dry out textured hair. The Baomint Moisturizing Shampoo has aloe vera juice and essential oils designed to cleanse without stripping hair.
Popular product to check out: Oil Moisturizer Hair Lotion, $9
The Luster's Pink legacy dates back to the mid-1950s with formulas developed by founder Fred Luster, Sr. for clients at his Chicago, Illinois, barbershop. Today, you can find just as popular products, like the brand's oil moisturizer hair lotion that's loaded with vitamin E and provitamin B5 to revive and condition damaged hair.
Popular product to check out: Scalp Revival Rosemary Pre-Wash Scalp and Hair Oil, $32
After the loss of her mother, Briogeo founder and CEO Nancy Twine, created her brand as an homage to memories making all-natural beauty treatments together in the kitchen. Great for people with dry hair and scalps, the pre-wash oil is made with rosemary, vitamins and lipids to soothe scalps and strengthen hair.
Popular product to check out: Curl Love Moisture Milk, $14
What started out as a business to help with her children's battle with eczema and hair dryness, Camille Rose CEO and founder Janell Stephens expanded her collection to feature blends of food-grade ingredients in a range of haircare products. The rice milk-based moisture milk product can be used as a treatment or styling product to define curls.
Popular product to check out: Passion Fruit Curl Control Paste, $9
As a celebration of various curl patterns, Mahisha Dellinger founded Curls to give women functional, natural products they can find at popular retailers. The brand's Passion Fruit Curl Control Paste is formulated with passion fruit oil, shea butter and mango seed butter to slick edges and tame frizz.
Popular product to check out: Grace Eleyae Slap - Satin-Lined Cap, $13
The "Slap," a satin-lined cap, was the first product Grace Eleyae created after experiencing hair breakage during a trip back in 2014. Once she noticed her hair health improve with the Slap's protection, she decided to share her product and expand her line to the likes of silk- and satin-lined hats, pillowcases and hairbands to prevent hair-damaging friction.
Popular product to check out: Master Cleanse, $15
Actress Taraji P. Henson created TPH By TARAJI to help women care for their hair and scalp, whether worn in a protective, chemically treated or natural style. The master cleanse is a scalp rinse formulated to remove buildup with hazel water, eucalyptus oil and tea tree oil.
Popular product to check out: Too Twisted Loc, Braid, & Twist Gel for 4C Hair, $25
Like the brand's name implies, Kim Lewis, the CEO and co-founder of 4C Only, created this haircare line for tighter, coarser textures. The company's Too Twisted Loc, Braid, & Twist Gel is designed to give 4C hairstyles extra hold and hydration.
Popular product to check out: Curl Mousse, $23
From shampoos and conditioners to heat-styling tools, actress Tracee Ellis Ross designed Pattern Beauty to tackle and celebrate every part of the haircare process. Another essential to a haircare routine, the curl mousse won a Good Housekeeping beauty award in 2023 for its ability to accentuate a "natural curl pattern while keeping it volumized and less frizzy."
55 Vintage Photos of Lucille Ball
The 15 Best Tinted Sunscreens
The Best Eye Creams
The Best Shapewear Swimsuits
