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16 AAPI-Owned Clothing and Fashion Brands to Shop Online Now

Check out these amazing lines during Asian American and Pacific Islander Heritage Month (and beyond!).

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May officially marks Asian American Pacific Islander Heritage Month. But no matter what month it is, it's always a great time to celebrate Asian culture. And shopping from AAPI brands is an easy but effective way to gain a better understanding of the community's countless contributions to our world.

In particular, there are so many names that are changing the fashion game with high-quality and totally unique designs. Below are just a few of our favorite AAPI-owned clothing and accessory brands that you can shop year-round. When you buy from these labels, you're not only demonstrating solidarity with AAPI peers and friends, you're also getting something amazing for yourself (or as a gift!).

Just note that this list only skims the surface of the many brilliant Asian-owned clothing and fashion lines out there. So if there's a brand you love that we missed, let us know in the comments as we continually update this post. We also encourage shopping locally to support the AAPI businesses in your community.

If you want to continue to show your support to BIPOC-owned businesses, read our stories on Black-owned brands and Latinx-owned businesses.

1
TOP-TESTED BRAS

Pepper

Pepper

Named as the best bra for small busts in our tests, Pepper designs bras with shallower cup sizes so that you get a better fit without any gaps. Launched in 2017 by Jaclyn Fu and Lia Winograd, the brand caters specifically to those who wear band sizes 30 to 40 and cup sizes AA to B.

2
STYLISH VEGAN LEATHER PURSES

JW PEI

JW PEI

Stephanie Li started the brand JW PEI with the goal of creating handbags that were an eco-friendly alternative to PVC and PU. That includes vegan leather purses like this one. It's been shouldered by celebrities like Gigi Hadid and Hailey Bieber. What's more, much of JW Pei's catalog is available on Amazon.

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3
SUPER COMFORTABLE LOUNGEWEAR

Supesu

Supesu
Credit: Supesu

One of the best loungewear brands in our tests, Supesu offers uber-comfy, minimalistic designs for relaxing at home or for wearing on errands. Founded by Sandy Su, its joggers, like this one, come lined in faux-fur-like fleece for optimal coziness and warmth.

4
COMFORTABLE WALKING SHOE

Avre Life

Avre Life

AVRE, a brand founded by Taiwanese American immigrant sisters, Julie and Connie Kuo, features women's shoe styles that are knitted using fibers made from recycled P.E.T. plastic sourced from water bottles. In fact, the Infinity Glide shoe from AVRE was recognized as one of the Good Housekeeping Institute's favorite products of 2022. Textiles pros enjoyed wearing it on commutes for their unbelievable comfort and great arch support.

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5
RESUABLE, FASHIONABLE BAGS

BAGGU

BAGGU
Credit: Baggu

From laptop sleeves to packing cubes, Baggu makes fun eco-friendly products that our experts love. The brand, created by Emily Sugihara, marries fashionable and sustainable, using recycled materials and reusable bags to swap out disposable items (like plastic grocery bags). Notable for its darling prints and collaborations, its accessories make the best arm candy.

6
MINIMALISTIC ACCESSORIES

Cuyana

Cuyana
Credit: Cuyana

Chic yet practical, Cuyana knows how to nail an accessory. Founded by Karla Gallardo and Shipla Shah, the sustainable fashion brand focuses on providing heritage craftsmanship. Its collection of muted tones builds seamlessly into a capsule wardrobe. We appreciate its convertible fanny packs and laptop bags, like this structured tote.

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7
Top ASIAN AMERICAN FASHION DESIGNER

Sandy Liang

Sandy Liang
Credit: Sandy Liang

The NYC-based Asian designer of the namesake brand adds unique, playful detailing like flowery appliques on classic silhouettes. Her nostalgic twists on fleece sweaters, gingham dresses and matching sets are eponymous with the brand. Sandy Liang's high-end designs often have sales, too, at major retailers.

8
TOP-TESTED LEGGINGS

Girlfriend Collective

Girlfriend Collective
Credit: Girlfriend Collective

Girlfriend Collective has all your legging needs covered. Founded by Quang Dinh and his wife, Ellie, the brand swept the competition in our best leggings, best workout leggings with pockets and best yoga pants tests. Fueling the brand's sustainability mission, this pair is made of recycled water bottles and stretches across sizes XXS to 6XL. For the most extensive color and size range, shop directly from the Girlfriend Collective site.

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9
CELEBRITY-FAVORITE HAIR CLIP

Emi Jay

Emi Jay
Credit: Emi Jay

Known as the claw clip, you may recognize this hair accessory from your favorite celeb's latest updo. The playful accessory from the AAPI-founded brand elevates looks tenfold. Included in our best claw clip guide, GH pros enjoy how it holds up thick hair types. Its coated claws give the clip a more quality feel.

10
STYLISH, PRACTICAL BAGS

Dagne Dover

Dagne Dover
Credit: Dagne Dover

Dagne Dover offers stylish and practical accessories, from eco-friendly neoprene diaper bags to elegant leather totes. Melissa Mash, a Korean American, and Deepa Gandhi, an Indian American, are the brains behind Dagne Dover. This brand is renowned for its ingenious bags, and they boast some of the most well-thought-out storage solutions we've come across.

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11
RELAXED WORK LEISURE

Grey State

Grey State

Grey State puts emphasis on relaxed, neutral-toned designs, including pieces that feel versatile from work to leisure. Founder Saima Chowdhury was born and raised in Bangladesh. She made it the brand's mission to keep its environmental impact low, using upcycled textiles for its clothing.

12
AFFORDABLE EARRINGS

Amyo

Amyo

Find dainty jewelry galore at AMYO, starting at just $30. The brand was founded by Korean American Gina Nam, who runs an all-female team who makes hand-crafted pieces. Like its layered necklaces, bracelets and rings, these simple hoops are minimal and elegant. It's made from gold vermeil, but the brand also carries 14K options.

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13
THOUGHTFUL SUNGLASSES

Mohala Eyewear

Mohala Eyewear
Credit: Mohala Eyewear

Asian founder Ashley Mariko Johnson designed a carefully crafted selection of shades that boast various nose bridges, widths and adjustable frames to solve common pain points among women of all ethnicities. The Hawaii-based brand offers customizable bridges so that each pair rests comfortably on different noses and cheeks.

14
WARDROBE STAPLES

Love, Bonito

Love, Bonito
Credit: Love Bonito

Founded in Singapore, the Asian female-founded brand creates clean silhouettes that are both modern and simple. Love, Bonito's collection spans tailored basics like these timeless trousers to neutral knitted tops and fun maxi dresses.

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15
STATEMENT JEWELRY

Dauphinette

Dauphinette
Credit: Dauphinette

Olivia Cheng, the founder and designer of Dauphinette, brings a touch of playful charm to your wardrobe with her resin-coated accessories. Originally starting in 2018 with recycled and vintage materials for outerwear, Dauphinette has now grown to include a range of categories, including ready-to-wear accessories.

16
CHIC WORKWEAR

M.M.LaFleur

M.M.LaFleur
Credit: M.M.LaFleur

Whether you're in need of workwear or comfy loungewear, the Japanese-owned fashion brand caters to everyone. That includes washable silk tanks to professional dresses to sophisticated sweatpants. Some pieces even use production techniques by Japanese artisans. The brand makes sure its clothes have functional details like adjustable hems and bra-strap holders.

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