Skip to Content

20 Lingerie Brands Every Woman Should Know About

Comfortable, cute and sexy styles at great prices.

By
best lingerie brands
Getty Images

We've been independently researching and testing products for over 120 years. If you buy through our links, we may earn a commission. Learn more about our review process.

When it comes to lingerie, everyone has their own preference and style. You might go for something feminine and frilly, sexy and strappy or simple and chic. Whether you wear your lingerie all day long or just for a special occasion, wear it for yourself or don it for someone else, the lingerie style you choose should help you to feel comfortable and confident in your skin. With so many intimate apparel brands out there, it can be difficult to decide where to shop, especially when you're looking for something that checks all of the boxes: looks great, feels great and is worth the money.

In the Good Housekeeping Institute Textiles Lab, we evaluate lingerie and intimate apparel of all kinds including bras, underwear and shapewear to determine which ones are worth the money. We recently conducted a test on more than 230 styles, collecting over 8,000 data points that cover everything from appearance to fit to overall comfort. To choose the best lingerie brands, we referenced our data, searched the internet for popular brands with rave reviews and asked GH analysts and editors for their recommendations. Here are our top lingerie brands of 2023.

1
Best Overall Lingerie Brand

Journelle

Journelle
Now 34% Off
Credit: Journelle

Though it's known as a lingerie retailer with a carefully curated collection of intimates from popular brands, Journelle actually carries its own namesake line of lingerie — the Journelle Collection. Some of Journelle's classics include beautifully crafted bras including the featured Romy demi bra, balconette and plunge variations, along with delicate thongs and briefs, but the brand also offers steamier styles like lacy bodysuits and strappy suspenders.

Sizes: XS-XXL, bra bands 30-40 and cups A-G

2
Best Value Lingerie Brand

Avidlove

Avidlove
Credit: Avidlove

With dozens of flattering designs available for under $30, you won't regret adding a piece from Avidlove to your wardrobe. Playful styles like this best-selling babydoll set and cutout bodysuits are loved by thousands of shoppers who say the affordable lingerie looks and feels more expensive than it actually is.

Sizes: XS-5XL

Advertisement - Continue Reading Below
3
Most Popular Lingerie Brand

Victoria's Secret

Victoria's Secret
Credit: Victoria's Secret

Synonymous with lingerie, Victoria's Secret has been around since the 70s and is a go-to brand for millions of shoppers. Whether you're looking for a flirty teddy, a lacy bra or a string bikini, VS has it all, so you'll be able to find everything you need to stock your intimates drawer. We're partial to the brand's bras, which are supportive and comfy and are now available in a wider range of band and cup sizes, and the newly launched collection of adaptive styles made with with easy to use magnetic closures and sensory friendly materials.

Sizes: XS-XXL, bra bands 30-44 and cups AA-G

4
Best Lingerie Brand Subscription

Adore Me

Adore Me
Credit: Adore Me

The best way to keep your lingerie wardrobe fresh is with a subscription service like Adore Me. The brand's VIP subscription is $39.95 a month, which you're able to use as store credit to buy anything you want — from cute coordinating bra and underwear sets to bold bodysuits in sizes ranging from XS to 4XL. Plus, VIP members receive exclusive discounts and sales, and after purchasing five sets, your sixth is free.

Sizes: XS-4X, bra bands 30-46 and cups A-I

Advertisement - Continue Reading Below
5
Best Trendy Lingerie Brand

Skims

Skims
Credit: Skims

Kim Kardashian's mega-viral brand, Skims, is known for its slimming shapewear and luxe loungewear, but its lingerie is quickly becoming just as popular. There are twelve main collections to choose from with each using its own material like romantic chiffon, fine mesh or feminine lace. Choose between styles like corsets, bras, underwear, slips and more in sizes XXS to 4X, but choose quickly because Skims sell out fast.

Sizes: XXS-4X, bra bands 30-46 and cups A-H

6
Best Lingerie Brand for Underwear

Hanky Panky

Hanky Panky

Whether you're in the mood for a classic thong, full-coverage boy short, cheeky bikini or something bolder with an open gusset, Hanky Panky has you covered. The brand's panties — even its lacy styles — are some of the most comfortable, highest-quality options out there. Many of the bottoms are "one size only," but we've found that they fit a variety of different body types, and the brand carries plus options to accommodate larger sizes.

Sizes: Most styles are "One size only," with some XXS-XL, plus and petite options

Advertisement - Continue Reading Below
7
Best Inclusive Lingerie Brand

Savage x Fenty

Savage x Fenty
Credit: Savage x Fenty

Like with everything Rihanna does, her lingerie brand Savage x Fenty has completely blown up and is one of the most popular intimates brands on the market. The inclusive line of lingerie is known for its super sexy styles and accessories like strappy harnesses, metallic bustiers and embroidered garter belts that won't break the bank. You can also choose to opt into the brand's Xtra VIP subscription for $59.95 a month, which can be used as store credit and unlocks perks like exclusive styles, discounts and an extended return window.

Sizes: XS-4X, bra bands 30-46 and cups A-H

8
Best Lingerie Brand for Coordinating Sets

Bluebella

Bluebella
Credit: Bluebella

Bluebella makes it easy to shop for a complete coordinating set of lingerie with matching bras, undies and accessories like garter belts, stockings and harnesses that are conveniently packaged together on the website. The intricately designed intimates are sure to stand out in the bedroom, especially when you're decked out in the mesh, lace or metal pieces from head to toe.

Sizes: XXS-3XL, bra bands 30-42 and cups A-G

Advertisement - Continue Reading Below
9
Best Lingerie Brand for Bralettes

Cosabella

Cosabella
Now 73% Off
Credit: Cosabella

Bralettes are a lingerie staple that you can wear alone in the bedroom or under a flirty top for a night on the town. Cosabella's collection of comfy bralettes consists of more than 50 designs with curvy, petite, maternity and extended-size options, so there's bound to be one that you'll love. With plunge, strapless, triangle and scoop styles in classic neutrals, bright hues and fun embroidered prints, the brand has it all.

Sizes: XXS-3XL, bra bands 28-42 and cups A-L

10
Best Lingerie Brand for Bras

Natori

Natori

Sexy and supportive, Natori's bras are a GH analyst favorite. The brand's romantic designs like this one with lace trim look and feel great under clothes but are even better with nothing else on. While the bras are the true star of the show, Natori also offers comfy, romantic underwear styles to match.

Sizes: XS-XL, bra bands 30-42 and cups A-H

Advertisement - Continue Reading Below
11
Best Practical Lingerie Brand

Cuup

Cuup
Credit: Cuup

Simple yet sexy, Cuup's sheer power mesh bras and underwear are the practical lingerie of your dreams. The brand's gorgeous bras feature an underwire for support, smooth straps that stay in place and a darted design to enhance your natural breast shape without padding. And the mesh underwear comes in bikini, thong and high-waisted styles to match.

Sizes: XS-XXXL, bra bands 30-44 and cups A-H

12
Best Lingerie Brand for Slips

Intimissimi

Intimissimi
Credit: Intimissimi

An Italian brand known for offering luxury styles at reasonable prices, Intimissimi carries an impressive variety of slinky slip dresses that you can wear in or out of the bedroom. Choose between smooth silk, comfy rayon or ultra-soft microfiber slips, all of which possess an elegant, timeless look and incredibly comfortable feel. Wear it on its own or with a coordinating bra and underwear to match.

Sizes: XS-L, bra bands 30-44 and cups B-DDD

Advertisement - Continue Reading Below
13
Best High-End Lingerie Brand

Agent Provocateur

Agent Provocateur
Now 48% Off
Credit: Agent Provocateur

Perfect for a special occasion, Agent Provocateur's lingerie is full of intricate details that are worth the splurge like gold-plated hardware, embroidered designs, crystal and gemstone accents and silk trims. With more intricate pieces priced upwards of $500, this delicate bra is one of the brand's lower-priced items, but even the more accessible styles are still sure to turn heads.

Sizes: 1-7 (US sizes 2-14), bra bands 30-38 and cups A-G

14
Best Plus-Size Lingerie Brand

Cacique

Cacique
Now 75% Off
Credit: Cacique

Cacique's assortment of lingerie is designed specifically for plus-size bodies, featuring elements like wider straps for support and U-shaped bra bands for a smoother look. With sultry bras, sexy bodysuits, flirty chemises, lacy panties and more available in sizes ranging from 10 to 40, there's sure to be something that you'll look and feel great in.

Sizes: 10-40, bra bands 32-50 and cups B-K

Advertisement - Continue Reading Below
15
Best Versatile Lingerie Brand

Free People

Free People
Credit: Free People

Don't just save your lingerie for a big event or even for the bedroom. With one of the versatile styles from Free People's Intimately collection, you can wear your lingerie to dance the night away, attend a concert or go out on a romantic date. The brand carries everything from comfy corsets to sheer lace tops to glittery bralettes and ruffled micro-shorts that are sure to spice up your wardrobe.

Sizes: XS-XL, bra bands 32-36 and cups A-DD

16
Best Romantic Lingerie Brand

For Love and Lemons

For Love and Lemons
Credit: For Love and Lemons

Full of details like lace-up bodices, tiny bows, frilly ruffles, floral embroidery and perfectly placed cutouts, lingerie from For Love and Lemons is perfect for someone with a flair for flirty, feminine styles. The popular pieces including corsets, teddies and coordinating sets have a one-of-a-kind feel to them, and they're sure to leave you feeling romantic.

Sizes: XXS-XL, bra bands 30-38 and cups A-DDD

Advertisement - Continue Reading Below
17
Best Bridal Lingerie Brand

Kat The Label

Kat The Label
Now 39% Off
Credit: Kat The Label

Kat The Label's collection of bridal lingerie includes lacy sets, seductive slips and strappy garters to wear under your wedding dress on your big day. The pieces come in white lace, mesh and satin for the ultimate feminine bridal vibe, and most of the bra and underwear sets are priced under $100, so you can stock up on a few looks to wear on your dream honeymoon too.

Sizes: XS-2X, bra bands 30-38 and cups AA-F

18
Best Moody Lingerie Brand

Thistle and Spire

Thistle and Spire
Credit: Thistle and Spire

If you're interested in lingerie without all of the ruffles and frills, Thistle and Spire carries the perfect dark and moody designs. With motifs like snakes, flames and dragons in black, red and dark blue, the brand's intimates are totally different than other lingerie we've seen. The sultry styles with nude panels (like this one) even come in four shades to match your skin tone and are available in sizes XS to 3X.

Sizes: XS-3X, bra bands 32-40 and cups A-F

Advertisement - Continue Reading Below
19
Best Vintage-Inspired Lingerie Brand

Bettie Page

Bettie Page
Credit: Bettie Page

For a classic retro look, Bettie Page's assortment of lingerie can't be beat. Vintage-inspired bullet bras, girdles, French knickers and corsets are some of the brand's standout staples — most of them priced under $70. Along with the popular period pieces, you can also find costume and role-play lingerie and accessories.

Sizes: 4-22, bra bands 32-42 and cups A-G

20
Most Comfortable Lingerie Brand

Eberjey

Eberjey
Credit: Eberyjey

Our favorite pajama brand, Eberjey, is known for its buttery soft and smooth modal pajama sets, but you can also find beautiful chemises and slips with the same comfortable feel. The night dresses feature dainty details like a deep v-neckline, lace panels and gathering around the waistline that lend a dreamy quality. You can pair them with matching bralettes and underwear for a totally cozy yet romantic nighttime look.

Sizes: XS-XL

Watch Next 
best lingerie brands
Advertisement - Continue Reading Below