8 Best Face Moisturizers for Men, According to Lab Testing
Our Lab tests evaluated how well these men's face moisturizers hydrated skin.

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Hydration is an important part of every man's grooming routine. Not only does moisturizer reduce dryness brought on by cold weather or environmental stressors, it can also help to prevent premature skin aging and soothe irritation brought on by face shaving. With so many moisturizers on the market, however, knowing which to pick can be daunting.
Our top picks:
The Good Housekeeping Institute tests and evaluates a massive variety of skincare and personal care products in our Beauty, Healthy & Sustainability Lab, from face washes and serums to acne products and eye creams. The Lab has specifically focused on men's personal care lately, initiating some of its first tests in the domain including deep dives on men's shampoos and deodorants, and an extensive test of men's electric razors.
For its first test of moisturizers for men, the Beauty Lab examined the current marketplace of moisturizers, honing in on those that are specifically marketed toward men or marketed towards both men and women. We considered bestsellers, drugstore favorites and grooming classics. We further narrowed down our list by excluding all moisturizers with SPF from our test, since they're formulated differently and provide less of an apples-to-apples comparison. We tested 10 different moisturizers in our Lab with our Corneometer device (which measures how well they hydrate skin).
Keep reading after our picks to learn more about how our Beauty Lab evaluates men's face moisturizers, what to look for when picking the best moisturizer for you and why you can trust our recommendations.


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