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January Loves: iS Clinical Super Serum Advance Plus
This product claims to reduce the appearance of stretch marks, scar tissue, uneven pigmentation, and acne. For a less pricey swap, Birnur Aral, Ph.D., Director of the Health, Beauty, and Environmental Sciences Lab at the Good Housekeeping Institute, recommends...
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You Should Try: Mary Kay TimeWise® Tone-Correcting Serum
Credit: Mary Kay
This superhero of a serum earned the Good Housekeeping Seal and a 2018 Beauty Award. In a clinical study, 95% of women reported improvement in pigmentation and spot size after just 12 weeks.
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January Loves: iS Clinical Hydra-Cool Serum
Credit: Dermstore
"I'm not sure why January is using this serum in addition to the first one as they have overlapping ingredients and claims," says Aral. "Both serums contain kojic acid that is known for skin lightening benefits, hyaluronic acid for moisturization, and vitamin B5 and centella asiatica." This particular one has menthol, which can feel cooling and has a more sensorial benefit, adds Aral.
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January Loves: Dr Nigma Talib Hydrating and Plumping Serum No1
Credit: Net-A-Porter
This is January's third serum, meant to further hydrate and plump skin cells, but Aral says you don't need to add all three to your shopping cart because our expert recommendations have similar ingredients and claims,. But if you were to add one more line-smoothing serum, she'd recommend...
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You Should Try: SkinCeuticals Metacell Renewal B3
Credit: Skinceuticals
...this option from SkinCeuticals, which reduced wrinkles by 5% in just four weeks in our Beauty Lab's test. It's a great skin brightener, which Aral credits to the 5% niacnimide, which has been proven to brighten skin and improve hyperpigmentation.
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January Loves: Control Corrective Oil-Free Sunscreen Lotion SPF 30
Credit: Amazon
January's mineral SPF choice may work for you, but the winner of our mineral sunscreen test was...
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You Should Try: MD Solar Sciences Mineral Crème Broad Spectrum SPF 50
Credit: Sephora
The Beauty Lab testers said this formula was especially gentle on their sensitive skin. They added that it was not irritating at all, and so it got a perfect score.
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January Loves: Tom Ford Soleil Blanc Shimmering Body Oil
Credit: Neiman Marcus
The actress spends $100 to make her body shimmer, but you might also consider...
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You Should Try: Skin So Soft Radiant Glow Illuminating Dry Oil Mist
Credit: Avon
This oil spray from Avon, which comes at the recommendation of Good Housekeeping's Beauty Director April Franzino.
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January Loves: Sisley Paris Botanical Floral Toning Lotion
Credit: Nordstrom
January most likely uses this product to remove makeup and cleanse her skin. It has soothing ingredients like rose, cornflower, and witch hazel, and is specifically designed for dry, sensitive skin, but...
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The Body Shop Drops Of Youth™ Youth Essence Lotion
Credit: The Body Shop
Franzino says you can get similar benefits with this product, which will gently moisturize your sensitive skin.
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January Loves: Shani Darden Texture Reform Gentle Resurfacing Serum
Credit: Shani Darden
This product contains retinol, but you don't need $95 to purchase something similar.
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You Should Try: No7 Lift & Luminate Triple Action Serum
Credit: Ulta
Aral recommends the Beauty Lab's tried and tested Seal holder, which has a stable form of retinol and is proven to visibly reduce wrinkles, firm skin, and even out your skin tone.
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January Loves: Sisley Supremÿa at Night Supreme Anti-Aging Skin Care
Credit: Nordstrom
With ingredients like an exclusive phyto complex and plant and essential oils, this is certainly the priciest item on January's list.
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You Should Try: Algenist Overnight Restorative Cream
Credit: Algenist
To mimic her night cream for less, this product boasts vitamins C and E, peptides, and plant oils. It delivers all night moisturization, and our test results showed that it improved skin moisture by 33% in six hours and reduced UV spots by 11% in just four weeks.
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January Loves: Omorovicza Cleansing Foam
Credit: Sephora
Before you reach for this cleanser, a note from Aral: "No product that you eventually end up washing down the drain should cost $80 a pop," she says.
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You Should Try: SkinCeuticals Soothing Cleanser
Credit: Skinceuticals
Instead, consider trying this cleansing foam, which won in our Lab's facial cleanser test. People who tested the product loved its refreshing texture and were impressed that there was no residue after each wash.
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