9 Best Mascaras to Lift, Curl and Plump Lashes
We tested mascaras on more than 729 people to find these winning formulas.

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A good mascara is the backbone of even the most minimal makeup routine. A few swipes instantly transforms eyes, making them appear brighter, wider and more open. And the very best mascaras will give you high-impact results without flaking or clumping, and should make lashes look lush, lifted and full without smudging or running throughout the day.
The Good Housekeeping Institute Beauty Lab regularly tests mascaras to find the best, whether that's the best drugstore mascaras or the best waterproof mascaras that won't smudge. Our experts evaluate these picks and work with consumer testers for results that capture both performance and wear.
✔️ 10 years testing mascara
✔️ 729 testers
✔️ 85 mascaras tested
✔️ 6,668 survey data points
After tallying up the results from more than a decade of evaluating aspects like performance, wearability and ease of application, we are confident that these are the best mascaras you can buy to add length, volume, curl, definition and impact to lashes.
Jessica (she/her) is the director of editorial commerce and product reviews with over a decade of experience as a product tester, reviewer, writer and editor of beauty and lifestyle content. Previously she was the beauty editor at USA Today's Reviewed where she launched the Beauty vertical and tested hundreds of products and has covered trends for publications like The Boston Globe and The New York Times. You can usually find her sorting through piles of beauty products — and testing the best ones on camera.
Sabina (she/her) is the director of the Beauty, Health & Sustainability Lab at the Good Housekeeping Institute, where she has overseen skincare, haircare and makeup testing since 2012. She also reviews applications, substantiates claims and evaluates products for the GH Seal and the Beauty Awards and Sustainability Awards programs. She has a B.S. in chemistry from Ithaca College and more than 16 years of experience working in the pharmaceutical and personal care industries.


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