1
Our Favorite Eyebrow Pencil
Anastasia Beverly Hills Brow Wiz
Credit: Anastasia Beverly Hills
Far and away our team's favorite product, the classic eyebrow pencil was recommended four times. It comes in a variety of shades to deliver natural-looking brows.
"I really love the fine point tip of this product for control. The spoolie brush also helps brush the product through for a more natural look. This is one product I cannot live without and will always keep in my makeup bag. This is an OG, tried-and-true classic for me." -Danusia Wnek, GH Beauty Lab Senior Chemist
2
For Natural Brows
Anastasia Beverly Hills Volumizing Tinted Brow Gel
Credit: Anastasia Beverly Hills
The newest addition to the brand's brow products, this tinted brow gel is ideal for a fluffy, easy brow look. Insider tip: Brush the spoolie on the edge of the bottle opening to avoid using too much product.
"I love swiping a little bit of this tinted gel on my brow hairs when I'm doing a more natural, no-makeup makeup look. A little goes a long way and I have instantly darker, fuller brows without them looking too heavy or overpowering." -Catharine Malzahn, Beauty Assistant
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3
A Go-To Brown Lip Liner
Anastasia Beverly Hills Lip Liner in Chai
Credit: Anastasia Beverly Hills
Creamy and easy to apply, the brand's lip liner makes your pout pop. Find it in a range of colors from rosy pink to berry red, including one of our editor's go-to shades, Chai.
"Chai is the perfect cinnamon brown base for medium skin types. I love to line lips and pair it with a sheer gloss, or use it to fill my lips in entirely." -Jessica Teich, Commerce Editorial Director
4
Like Laminated Brows, But At Home
Anastasia Beverly Hills Brow Freeze Gel
Credit: Anastasia Beverly Hills
Call it a new classic: This portable brow gel is inspired by the brand's well-known Brow Freeze, in an easier-to-use tube format. Another highly-recommended pick, three of our editors called this one out as a favorite.
"I love the look of laminated brows and this helps me fake it in between appointments. In fact, it's nearly as good as the real deal. When I apply it in the morning, it lasts allll day long, keeping my brows in place to help them look fuller and healthier, sans any weird flakes." -Celia Shatzman, Temporary Beauty Editor
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5
This Lipstick Stays Put All Day
Anastasia Beverly Hills Liquid Lipstick in American Doll
Credit: Anastasia Beverly Hills
Make your pearly whites pop with this red lipstick. The liquid formula is a blue-red shade, meaning that it's cooler-toned and helps make teeth look whiter.
"This is THE red lip. The only one I've worn since 2017. It's the absolute perfect blue red tone, rich and deep without being too clowny or vampy. It's easy to apply, non-drying and stays on through anything (I wore it to the dentist by accident and it lasted sans smudges). It doesn't feather, fade or smudge and the color is perfection. I never get more compliments than I do when I wear this lip!" -Teich
RELATED: The Best Red Lipsticks
6
An Alternative Brow Product
Anastasia Beverly Hills Brow Powder Duo
Credit: Anastasia Beverly Hills
An alternative to the cult classic Brow Wiz, this brow powder will still fill in sparse, light brows, just using a different formula. (Wnek recommends trying a shade lighter than you usually use.)
"It is great because it comes in two shades, so I use the lighter one closer to my nose and then go outwards with the darker shade. Once applied, I find that it doesn't budge throughout the day. I feel like my brows look great all day long. I like using this every day, even days that I have no time for makeup." -Wnek
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7
Anastasia Beverly Hills Beauty Balm Serum Boosted Skin Tint
Credit: Anastasia Beverly Hills
On the hunt for light coverage and moisturized skin? This tinted moisturizer in a stick format will deliver the results you're looking for.
"It feels like butter on my skin. It blends like a dream and gives the perfect 'no makeup' look. I like to pair it with an undereye brightener for a light makeup day." -Malzahn
RELATED: The Best Tinted Moisturizers
8
Bring Back Full Brows
Anastasia Beverly Hills Brow Genius Conditioning Brow Serum
Credit: Anastasia Beverly Hills
No more sparse brows here. Trying to achieve fuller, healthier brows? This serum may just do the trick, helping to nourish and manage existing hairs.
"No one should give a tween free rein with a tweezer. As a result, my brows are still recovering from mistakes made decades ago. But this conditioning serum has been a true hero, coaxing back brow hairs that I thought were long gone. After months of consistent use, my brows have make a major comeback, with new growth." -Shatzman
RELATED: The Best Eyebrow Growth Serums
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9
The Cult-Classic Brow Pomade
Anastasia Beverly Hills Dipbrow Brow Pomade
Credit: Anastasia Beverly Hills
Cult-favorite Dipbrow may be the product you think of when you think of Anastasia Beverly Hills. The brow pomade has been a classic for years and stands the test of time. Bonus: One pot will last countless applications.
"It leaves a soft, matte shadow beneath my brow hairs that fills in sparse spots without looking harsh or overdone. The pomade has a good stiffness that makes it easy to apply cleanly and create defined brow shapes." -Chiara Butler, GH Beauty Lab Reviews Analyst
10
For a Natural Flush of Color
Anastasia Beverly Hills Blurring Serum Liquid Blush
Credit: Anastasia Beverly Hills
With so many liquid blushes on the market right now, it can be hard to decipher which one is worth the buy. These liquid formulas give a natural, ethereal glow that looks like your skin but better.
"Liquid blushes are all the rage these days and these top the list for being foolproof to apply and looking incredibly natural. They melt into skin, delivering buildable color that brings a glow. Infused with skincare ingredient like pomegranate peels extract and niacinamide, they nourish and hydrate, too." -Shatzman
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11
Easy-To-Use Eyeshadow Palette
Anastasia Beverly Hills Soft Glam Eyeshadow Palette
Credit: Anastasia Beverly Hills
A longtime staple in many beauty lovers' makeup collections, this eyeshadow is user-friendly thanks to approachable shades that can be used every day (and every night!).
"I almost exclusively use this eyeshadow palette! The pigment is gorgeous and it stays on all day long. The gold, brown and pink shades are perfect for my complexion, and I love how easy it is to increase the drama for a nighttime look or keep it simple and pretty during the day." -Jamie Kravitz, News & SEO Editor
12
Shimmery Lips Ahead
Anastasia Beverly Hills Universal Luminous Tinted Lip Gloss
Credit: Anastasia Beverly Hills
Get lustrous, plump lips with this lip gloss offered in a range of pink, peachy and nude shades. The light-reflecting formula makes lips shine and sparkle instantly.
"Anyone who knows me knows that I'm not a big lipstick person. Lip gloss, however? I keep at least four within arms' reach at any given time. These have been a favorite of mine for some time now: They glide on so smoothly and I love how shimmery they are." -Malzahn
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13
Radiant, True-To-Color Foundation
Anastasia Beverly Hills Luminous Foundation
Credit: Anastasia Beverly Hills
Delivering dewy, medium (and buildable) coverage, this foundation is offered in 49 shades. It gives a very natural finish — think your skin but better — but hides pores and discoloration with ease.
"Expect a beautiful, radiant glow after applying this foundation. It works well on both dry and oily skin (I've dealt with both), and doesn't oxidize (turn orange) on my skin by the end of the day." -Malzahn

Catharine (she/her) is the former beauty assistant at Good Housekeeping, Woman’s Day and Prevention, working closely with the Good Housekeeping Institute Beauty Lab to write science-backed beauty content. She was previously an assistant beauty editor at Group Nine Media and returned to Hearst in 2022 after having held editorial internships at Harper’s Bazaar and CR Fashion Book. Catharine received a B.A. in journalism from the University of Southern California's Annenberg School for Communication and Journalism.
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