11 Best Korean Haircare Products for Silky Soft Strands
Top K-beauty hair products, from hair oils for frizzy hair to serums and more.

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There's been a huge boom in K-beauty skincare over the past few years, and now, those of us stateside are finally beginning to catch up in the K-beauty hair care realm too. Korean hair care focuses on formulas that aim to treat and fix problems before they arise, rather than weighing yourself down with quick-fix products (like too much hairspray or tons of dry shampoo). As a result, intensive treatments and products that target the scalp are extremely popular. Korean hair products are filled with moisturizing and soothing ingredients like argan oil, goat milk, shea butter and more. You can smooth on a scalp scaler or pop on a self-heating sheet mask (yes, there are even sheet masks for hair!) for silky, smooth strands in no time.
While we aren't able to get our hands on every single product that people in Korea swear by for luscious locks, thanks to brands that have begun to sell internationally, we're able to test some of the cult favorites. Below, the Good Housekeeping Institute Beauty Lab experts have compiled a list of the best Korean haircare products you can try for yourself, with everything from shampoo and conditioner to products for frizzy hair and hair growth.
Our top picks:
On the hunt for more top-performing hair products to make your hair feel its best? Check out our guides to the best DIY hair masks and the best leave-in conditioners you can buy.

Katie Berohn is the Beauty Assistant at Good Housekeeping, Woman's Day and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her Master’s Degree at NYU’s Graduate Program of Magazine Journalism. In addition, Katie has held editorial internships at Denver Life Magazine, Yoga Journal, and Cosmopolitan, a digital editorial internship at New York Magazine’s The Cut, a social good fellowship at Mashable, and has freelanced for HelloGiggles. When she’s not obsessing over the latest skincare launch or continuing her endless search for the perfect shade of red nail polish, Katie can be found in a hot yoga class, trying everything on the menu at New York’s newest restaurant, or hanging out at a trendy wine bar with her friends.
Catharine (she/her) is the former beauty assistant at Good Housekeeping, Woman’s Day and Prevention, working closely with the Good Housekeeping Institute Beauty Lab to write science-backed beauty content. She was previously an assistant beauty editor at Group Nine Media and returned to Hearst in 2022 after having held editorial internships at Harper’s Bazaar and CR Fashion Book. Catharine received a B.A. in journalism from the University of Southern California's Annenberg School for Communication and Journalism.


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