9 Best Eyebrow Growth Serums for Fuller-Looking Brows
A dermatologist weighs in on which brow conditioners actually work.

We've been independently researching and testing products for over 120 years. If you buy through our links, we may earn a commission. Learn more about our review process.
We updated this article in October 2022 to add more information about each serum, based on extensive research. Our original top-rated picks remain the same, with the addition of Augustinus Bader, Milk Makeup, Organys and Rose Inc.
If you over-plucked your brows back in the '90s, you may find yourself still stuck with sparse brows today — and intrigued by the hundreds of products on the market that promise to help you achieve fuller-looking arches, including eyebrow makeup products, brow lamination kits and magical-sounding eyebrow growth potions. However, the truth behind whether or not the latter really work isn't quite so straightforward.
Here's the deal: If a product is "able to claim hair growth, it would have to be regulated as a drug by the Food and Drug Administration," says Good Housekeeping Institute Beauty Lab Executive Director Birnur Aral, Ph.D. Currently, the only ingredients proven to be effective at stimulating the growth of new hair that are approved by the FDA are bimatoprost and minoxidil. Bimatoprost is the active ingredient in prescription-only eyelash growth serum Latisse, while minoxidil is the active ingredient in over-the-counter topical treatment Rogaine. While there is evidence that both bimatoprost and minoxidil are effective in growing eyebrow hair, neither ingredient is currently FDA-approved for eyebrows (Latisse is only FDA-approved for eyelashes; minoxidil is the only OTC ingredient approved by the FDA for head hair growth). So, if you're interested in using either of these ingredients on your eyebrows, you'll want to consult your doctor before doing so.
If non-prescription eyebrow growth serums don't contain bimatoprost or minoxidil, you may be wondering what exactly all those serums on the market do contain. Many are made with conditioning ingredients meant to soften, nourish and strengthen existing brow hairs. Some might be formulated with ingredients in the bimatoprost family, a.k.a. prostaglandin or its derivatives — but since these are known to have drug-like activity and are not approved by FDA for use on eyebrows, our Beauty Lab experts recommend avoiding them. "When prostaglandins or prostaglandin analogues are used in brow or lash serums, there is the potential risk of causing hyperpigmentation or discoloration of the skin as well as darkening of the iris or eye color," says Marisa Garshick, M.D., a board-certified dermatologist in New York City. "While this is considered a possible side effect with Latisse, because it requires a prescription, it is often discussed prior to use, whereas some of the bimatoprost derivates are available without a prescription and people may not be aware of these side effects."
Based on dermatologist recommendations and rave reviews, we've rounded up the best eyebrow serums from top-performing brands that are worth trying if you want to enhance and nourish your brows. Our Beauty Lab experts evaluated each product's formula, clinical testing and ratings to select the best ones, carefully reviewing the ingredient lists of all picks to confirm there are no risky prostaglandins or prostaglandin derivatives.
Our top picks:
For more information on brow growth serums, including how to apply them for best results and more detail on how we selected the below products, scroll to the bottom of this article.
Dori Price is a New York City-based freelance writer and editor and beauty, style and wellness expert who was the Beauty & Fashion Director at Family Circle for 13 years before she joined Good Housekeeping, Prevention and Woman’s Day as a freelance beauty editor. She has also written for WomensHealthMag.com, Elle.com and HealthCentral.com.


The 15 Best Tinted Sunscreens

The 7 Best Enzyme Cleaners for Pet Stains

The Best Eye Creams

The Best Ice Cream Makers