The Best Retinol Creams of 2024
These proven skincare stars are effective at reducing wrinkles, hyperpigmentation, acne and more.

Our top picks:
You’ve probably heard that retinol is the Holy Grail of anti-aging — but what is retinol, and is it right for you?
It's a derivative of vitamin A and one of the few skincare ingredients clinically proven to reduce wrinkles, among other benefits like smoothing skin texture, unclogging pores, treating acne and minimizing hyperpigmentation. Retinol works by speeding up skin cell turnover, which increases collagen production and decreases its breakdown, explains GH Beauty Lab Executive Director Birnur Aral, Ph.D.
The Good Housekeeping Institute Beauty Lab regularly tests anti-aging products that contain retinol, including moisturizers, serums and retinol eye creams. They are evaluated in the Lab using state-of-the-art instruments, as well as on consumer testers who report their feedback on ease of use and effects on skin.
Retinol treatments can come in the form of lotions, creams or serums, and are available both via prescription and over-the-counter. "The main difference between OTC and prescription retinol is the concentration of the active ingredient in the formula," says Hope Mitchell, M.D., a dermatologist and founder of Mitchell Dermatology in Perrysburg and Fremont, Ohio. "The highest percentage of retinol available OTC is 1%, though it is available in a variety of lower concentrations as well." While prescription retinol treatments are stronger and can deliver better, faster results than over-the-counter retinol, they can also can be more irritating. Some dermatologists recommend starting with OTC retinol products (like the picks below) to let your skin acclimate to the ingredient before ramping up the potency with prescription treatments, if needed.
April (she/her) is the senior beauty and style director at Good Housekeeping, Prevention and Woman's Day. She has over 15 years of experience under her belt, starting her career as an assistant beauty editor at GH in 2007, and working in the beauty departments of SELF and Fitness magazines.
Danusia (she/her) is a senior chemist in the Beauty, Health and Sustainability Lab at the Good Housekeeping Institute where she evaluates haircare, skincare, cosmetics and beauty tools. She holds a B.S. in chemistry from St. John’s University and a M.S. in pharmaceutical sciences with concentration in cosmetic science from the University of Cincinnati. Danusia has over 10 years of experience in the personal care industry including formulation, product development, claim evaluation and efficacy testing.


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